How Azamara Cruises Is Transforming Travel Advisor Support With New Hotline

Published on November 5, 2025

Azamara Cruises has recently taken another step to enhance its relationship with travel advisors with the launch of the “Anything Azamara” hotline. This initiative is designed to help advisors get tiered support so that they can get personalized assistance for all their needs when selling Azamara’s uniquely small all-ship experiences. The hotline looks to streamline procedures and get the cruise line to sew trade relations with their audience. The hotline number is 888-575-9782.

The hotline is more than just another number and will help demonstrate Azamara’s willingness to assist travel Advisors. “The inboxes and the lines will also pop to help respond”, according to Michelle Lardizabal, Chief Sales Officer of North America, “so that every new advisor entering the Azamara family is guaranteed a direct line every step with support and deals they prepare for the clientele with every booking. This is in alignment with broader Azamara goals to Equip Advisors with all the needed Tools in the Industry for their success.”

Tailored Support for Travel Advisors

Varied data regarding travel advisors made the introduction of the Anything Azamara hotline in Azamara’s offerings a carefully considered option. A recent trade survey prompted a review of the support offered and subsequent steps taken to address any potential inefficiencies in Azamara’s support for travel advisors. The cruise line plans to continue to augment support in offerings to trade partners.

This hotline expansion to the alternative support offered by Azamara will be complemented by personnel designed to help travel advisors with a myriad of issues they might experience. Whether helping to complete a booking or assisting with a booking engine query, the personnel will solve any issues. Travel advisors will experience the responsiveness of Azamara’s sales team to inquiries regarding itineraries. Azamara recognizes the importance of streamlining all steps in the sales process.

New Initiatives to Empower Travel Advisors

In conjunction with the new Anything Azamara hotline, the cruise line will also be launching other initiatives to empower travel advisors and enhance their selling confidence for Azamara voyages. The expansion of Azamara World Academy (AWA) to include new chapters starting in 2026 will be a game changer. This expansion of the brand’s training and certification platform will help advisors gain a more comprehensive understanding of what Azamara offers and the vast array of the brand’s destinations.

In conjunction with the new chapters of AWA, Azamara has also rolled out enhanced Product and RezA Training. This training will focus on advisors’ understanding of the special aspects of Azamara’s small-ship cruising experience. The company believes that by providing more opportunities for professional development, advisors will be more confident and effective in selling Azamara cruises.

To help travel advisors further their ability to sell Azamara products, Azamara is providing new Destination Guides that include deck plans and other brand offerings, and comprehensive destination information. With these guides, travel advisors will be able to offer personalized advice and a deep understanding of the destinations that Azamara visits.

Trade Partnerships and Growth at Azamara

New support initiatives had to be launched since Azamara had been experiencing remarkable growth with regard to trade partnerships. The cruise line was also able to book for the first time 500 clients coming from new agency partners, demonstrating great rapport for selling Azamara sailings around the globe. Moreover, the company had over 800 new registrations coming from agencies wanting to sell Azamara’s cruises. This growth is a remarkable demonstration of the brand’s commitment to broadening its brand and support to travel advisors around the world.

Dondra Ritzenthaler, CEO of Azamara, stated, “Partnerships are at the core of everything we do.” She stated that Azamara’s success is intertwined with the travel advisor’s success and that the tools being provided are meant to strengthen the bonds and the more synergistic approach to working with partners. The release of the Anything Azamara hotline and the rest of the new initiatives are meant to fill that void.

Developing Connections with Travel Advisors More Deeply

With the launch of a new hotline with additional tools, Azamara intends to build deeper, more productive relationships with travel advisor communities. Azamara intends to equip travel advisors with the new resources to sell its distinct cruises. With the new streamlined tools, the new resources offered will make a notable difference.

Azamara has always demonstrated a strong commitment to partners, evidenced by the approach to launching the Anything Azamara hotline. Providing personalized assistance and a wide support tools, Azamara hopes to simplify advisors’ work, helping them to sell. Verifying that their clients enjoy the brand’s diamond quality services and high-rate admiration experience.

A Bright Future for Azamara and Its Travel Advisor Community

Azamara will continue to prioritize the success of travel advisors as the company develops and enhances its features. Azamara is becoming more of a trailblazer in the cruise industry by launching the Anything Azamara hotline and broadening its training and support programs. Azamara’s efforts to build more integrated partnerships with its trade constituents will further defend Azamara’s brand in the marketplace and facilitate travel advisors in the seamless selling of Azamara cruises to the growing clientele.

Moving forward, success for Azamara will still encompass personalized service and the foundational relationship it has with travel advisors. Azamara travel advisors will continue to enjoy more advanced resources for promoting the distinct Azamara cruise experiences. This will further secure Azamara as the preferred cruise line for those seeking premium cruise travel options.