How Can You Experience Venice’s Charm Without the Crowds? Discover the UK’s Booming Mediterranean-Inspired Village

Published on March 7, 2025

Venice, long hailed as one of the most romantic and visually captivating cities in the world, faces ongoing challenges due to its popularity. Overtourism, combined with an increasing tourist tax, is making the city less accessible to many visitors. While the city’s charm remains undeniable, the rising costs and crowded streets are causing many travelers to reconsider their plans. With the Venetian experience becoming harder to enjoy due to overwhelming crowds, many tourists are seeking alternative destinations that offer similar beauty without the hassle of mass tourism.

The Growing Desire for Alternatives to Venice

As the overtourism issue worsens in Venice, many travelers are opting for quieter, less crowded locations that still offer the picturesque ambiance of the famous Italian city. Instead of battling the dense crowds of Venice, tourists are now searching for hidden gems that mirror its Mediterranean charm but without the overwhelming tourist presence.

Portmeirion: A Hidden Gem in North Wales

For those based in the UK, one alternative destination that has been gaining popularity is Portmeirion, a picturesque village located on the coast of North Wales in Gwynedd. This unique village was designed to resemble a Mediterranean coastal town, offering an idyllic escape that resembles a quieter version of Venice. Portmeirion’s cobbled streets, vibrant, colorful buildings, and narrow, winding alleyways give it a Mediterranean flair that is both charming and tranquil.

The Creation of Portmeirion: A Tribute to Mediterranean Villages

Built between 1925 and 1975 by architect Sir Clough Williams-Ellis, Portmeirion was designed to capture the essence of a Mediterranean village in the Welsh countryside. While some believe the village was inspired by Portofino, Italy, Williams-Ellis himself claimed that he aimed to evoke the Mediterranean atmosphere in general, without having a specific location in mind. The result is a picturesque village that offers visitors a peaceful alternative to the crowded, chaotic streets of Venice.

Portmeirion’s Rise in Popularity: A Hidden Gem on Social Media

In recent years, Portmeirion has gained increased attention, especially on social media platforms like TikTok. The village is now being recognized as a must-visit hidden gem, with visitors calling it a “Little Italy but in Wales.” TikTok users have been sharing their experiences in the village, showcasing its virtually empty streets, which offer a stark contrast to the congested canals of Venice. One viral TikTok video captured the beauty and tranquility of the village, prompting a flood of comments from viewers who were surprised to discover such a place in the UK.

The video highlighted how Portmeirion’s quiet charm makes it an ideal getaway for those seeking a more serene experience. The social media buzz has only intensified interest in the village, leading to increased tourism and awareness of its unique appeal.

The Global Impact on Travel Trends

Portmeirion’s rise in popularity is indicative of a larger shift in travel preferences. As overtourism continues to affect iconic destinations like Venice, travelers are increasingly seeking out lesser-known locations that provide a similar experience without the overwhelming crowds. The demand for hidden gems and off-the-beaten-path destinations is likely to grow, as more travelers value tranquility and authentic experiences over popular, overrun tourist hotspots.

The growing interest in places like Portmeirion is also reflective of a broader trend towards sustainable and responsible travel. Tourists are becoming more aware of the impact of their visits on local communities and ecosystems, prompting them to explore less-touristed areas that can handle a smaller influx of visitors. By visiting destinations like Portmeirion, travelers can help reduce the strain on places like Venice, while still enjoying the beauty and charm of Mediterranean-inspired architecture.

The Future of Travel in a Post-Overtourism World

As overtourism continues to shape the future of global travel, destinations like Portmeirion are offering tourists a chance to enjoy the Mediterranean experience without the crowds. The village’s growing popularity highlights a broader shift in the travel industry, with more tourists seeking out peaceful, unique alternatives to well-known destinations. For travelers looking to avoid the masses while still enjoying picturesque settings, Portmeirion is a compelling option that provides a serene and authentic escape.