How Can You Resist the Allure of This Hidden Swiss Town Most Tourists Overlook?

Published on March 23, 2025

Thun, a picturesque town nestled in the Bernese Oberland of Switzerland, has captured the hearts of many, including Jürg, a long-time resident who first arrived in 1971. He shared that it was his mother who introduced him to the natural beauty of the surrounding mountains, and since then, he has called Thun home. Jürg described his affection for the area, particularly the view from his living room, where the Jungfrau mountain rises majestically. According to Jürg, the area offers a perfect retreat, where the crystal-clear lake, mountains, and forests provide an ideal escape from the hustle and bustle of daily life.

A Hidden Gem Amidst Major Destinations
Although many travelers pass through Thun on their way to the more well-known destinations like Bern or Interlaken, the town itself offers unparalleled natural beauty. Once one steps outside the Thun railway station, they are greeted by spectacular views of the snow-capped Bernese Alps and the shimmering teal waters of the River Aare. The quaint city center, with its winding roads, offers easy access to the surrounding villages, including Gwatt, Spiez, and Faulensee, all of which are scattered around Lake Thun, the true centerpiece of the town. Visitors are also drawn to the charming hamlets of Hilterfingen, Hunibach, and Oberhofen, known collectively as the “Riviera of the Bernese Oberland.” This area’s mild climate and stunning views make it a favorite among those seeking to unwind in nature.

The Connection Between Locals and Nature
Patrick, a local photographer living in Oberhofen, reminisced about his childhood spent in nature, either hiking in the forests or relaxing by the lake. He explained that people living in the area have a deep appreciation for their environment, which is why there is a noticeable absence of litter. Patrick also highlighted the region’s natural attractions, such as the chance to spot ibex while hiking Niederhorn, and the availability of cable cars or funiculars leading up to Niesen and Stockhorn, offering breathtaking views. In warmer weather, visitors can even hire scooters or bikes to ride back down Stockhorn. While these mountains close for maintenance in winter, there are occasional special events where guests can enjoy fondue and wine inside the cable cars.

The Fascinating History of Lake Thun
Lake Thun, which formed during the last glacial period, is a central feature of the region, with Thun itself perched on its northeastern edge. The lake’s shores are lined with paths, offering a serene walk with regular coffee stops, cozy restaurants, and scenic views. As visitors stroll along the path, they encounter wooden boat houses, private homes, and beautiful walled gardens. The views of the lake’s famous peaks are a constant source of awe.

Exploring Thun’s Historic Old Town
The Old Town of Thun is steeped in history, with much of its development taking place during the 14th and 15th centuries. The Obere Hauptgasse, a narrow cobbled street, is now home to boutique shops, restaurants, and cafés. The River Aare runs beneath parts of this street, with a wooden bridge that leads to Mühleplatz, a popular gathering spot. Jill, a student from Hilterfingen, described Mühleplatz as the heart of the town, where locals and tourists alike gather to socialize. She also recommended Aareböötle, a unique activity where people rent rubber boats and float leisurely down the river, from Thun all the way to Bern, a journey that takes about two and a half hours.

Thun’s Historic and Cultural Significance
The Thun Town Hall, built in 1500, stands prominently in the main square, Rathausplatz, surrounded by historic buildings. The annual Fulehung festival, which commemorates a 15th-century jester who was captured in the streets of Thun, takes place in this very area. The festival culminates with Fulehung reappearing on the last Monday of September, chasing crowds and handing out sweets to children.

In addition to its rich cultural history, Thun boasts several castles, including the iconic Thun Castle, which has stood since the 12th century. This heritage site offers an incredible view over the Old Town, the lake, and the surrounding mountains. Inside, visitors can explore exhibits chronicling Thun’s social and political history, with a special highlight being the Knights’ Hall, one of the last of its kind in the world.

The Beauty of Lakeside Castles
In addition to Thun Castle, the region is home to other historic castles, each adding to the region’s cultural charm. Hünegg Castle, Oberhofen Castle, and Spiez Castle sit alongside the lake, surrounded by stunning vineyards and flower gardens, which are open to visitors in the summer. These castles date from the 7th to the 19th century, each reflecting the history and grandeur of the Bernese Oberland.

A Unique Experience at Schadau Castle
Constructed in 1852, Schadau Castle is now a boutique hotel, restaurant, and bar. Inside, visitors can view Marquard Wocher’s famous panoramic painting of Thun from 1814, which is the oldest surviving circular painting in the world. The painting offers a glimpse of Thun as it looked over 300 years ago, with everyday scenes like breakfast tables and bustling streets, reminding visitors of the timeless charm of this overlooked city.

Impact on the Travel Industry
Thun’s hidden gems, from its historic Old Town to its breathtaking mountain views, offer a unique and enriching experience for travelers. The town’s peaceful atmosphere and abundant natural beauty make it an appealing destination for those seeking an alternative to the more crowded Swiss tourist spots. As tourism continues to grow, Thun is expected to attract more visitors, particularly those seeking a quiet retreat with rich history, natural beauty, and a slower pace of life.