How Croatia Is Beating Spain, Austria, Italy, Greece, Portugal, France, Turkey, Germany, And Ireland As The Best Country To Visit In 2025

Published on February 13, 2025

Discover how Croatia is surpassing Spain, Austria, Italy, Greece, Portugal, France, Turkey, Germany, and Ireland to claim the crown as 2025’s top travel destination.

Croatia has officially been declared the best country to visit in 2025 by European Best Destinations, surpassing renowned tourism hotspots like Spain, Italy, Greece, and Austria. This Adriatic gem earned the crown through its unique mix of breathtaking landscapes, rich cultural heritage, and innovative tourism offerings.

With millions of travelers voting from 158 countries, Croatia’s triumph highlights its growing appeal as a top-tier travel destination. But how did this small nation manage to outperform some of Europe’s biggest tourism powerhouses?

Croatia’s Rivals: Spain, Italy, Greece, and More

The competition was fierce, with some of Europe’s most iconic destinations in the running.

• Spain, a perennial favorite, is known for its vibrant festivals, historic cities like Barcelona and Seville, and world-class beaches along the Costa del Sol.
• Italy captivates with its romantic cities, Renaissance art, and culinary excellence, from Rome to Tuscany.
• Greece dazzles with its sun-soaked islands, ancient ruins, and warm hospitality.
• Austria, with its Alpine scenery and cultural gems like Vienna and Salzburg, has long been a favorite for both winter and summer travelers.
• Portugal offers a blend of historic charm in Lisbon, the dramatic coastline of the Algarve, and the lush Douro Valley.
• France, the most visited country in the world, boasts Paris, Provence, and the French Riviera, all steeped in romance and history.
• Turkey bridges two continents, offering the wonders of Istanbul, Cappadocia, and the pristine beaches of Antalya.
• Germany enchants with its fairytale castles, bustling cities like Berlin, and picturesque regions like Bavaria.
• Ireland combines rugged coastlines, vibrant pubs, and a rich literary history to provide a unique visitor experience.

Despite such strong contenders, Croatia emerged victorious, standing out for its unparalleled diversity and authenticity.

What Makes Croatia the Best Country to Visit in 2025

Croatia’s rise to the top of global tourism rankings isn’t just a stroke of luck—it’s a reflection of its multifaceted appeal.

1. Unmatched Natural Beauty

While Spain offers golden beaches and Austria boasts majestic mountains, Croatia delivers both and more. Its diverse landscapes include:

• The Adriatic coastline, lined with over 1,000 islands.
• The serene Plitvice Lakes and Krka Waterfalls.
• The lush forests of Istria and the dramatic peaks of Velebit Mountain.

Croatia’s balance of pristine nature and accessible adventure sets it apart from many of its rivals.

2. Rich Cultural and Historical Heritage

Greece and Italy are synonymous with ancient history, but Croatia rivals them with its own treasures. Highlights include:

• The UNESCO-listed Diocletian’s Palace in Split.
• The ancient stone walls and narrow cobblestone streets of Dubrovnik, often hailed as the “Jewel of the Adriatic.”
• Roman amphitheaters, Venetian influences, and Austro-Hungarian architecture.

Croatia’s historic towns tell the story of its unique position at the crossroads of civilizations.

3. Diverse Experiences in a Compact Space

Unlike sprawling destinations like France or Germany, Croatia offers variety without the need for long travel times. In one trip, you can:

• Soak up the sun on Hvar, an island famous for its nightlife and lavender fields.
• Wander the cobbled streets of Rovinj, one of Istria’s most romantic towns.
• Explore Zagreb, a vibrant capital with a mix of historic and modern charm.
• Sail through the Adriatic’s secluded bays and islands, rivaling Greece’s Cyclades or Turkey’s Aegean coast.

4. World-Class Gastronomy

Italy and France are known for their food, but Croatia is rapidly gaining recognition for its culinary scene. Local specialties include:

• Fresh seafood dishes along the Dalmatian coast.
• Istrian truffles, which rival Italy’s finest.
• Award-winning wines from regions like Pelješac and Slavonia.

5. Commitment to Sustainability

While many destinations struggle with over-tourism, Croatia has actively embraced sustainable tourism practices. By promoting eco-friendly travel and preserving its natural and cultural assets, it sets an example for others, including Spain and France, which face similar challenges.

Beating Europe’s Giants

Croatia’s ability to outperform heavyweights like Spain, Italy, and Greece in the European Best Destinations rankings is no small feat. Here’s how it stacked up:

• Spain offers vibrant cities and lively festivals, but Croatia’s untouched nature and quieter charm provided a refreshing alternative.
• Italy may boast iconic landmarks, but Croatia’s affordability and accessibility appeal to modern travelers.
• Greece dazzles with its islands, yet Croatia’s Adriatic coastline offers a more diverse and less commercialized experience.

Croatia’s success demonstrates that it’s not just about having famous landmarks but about delivering a holistic, authentic travel experience.

Top Croatian Destinations for 2025

1. Dubrovnik: A UNESCO World Heritage site and one of the most photographed cities in Europe.
2. Split: A perfect mix of Roman history and modern coastal charm.
3. Zagreb: A lively capital with museums, street art, and a buzzing cafe culture.
4. Plitvice Lakes National Park: A mesmerizing wonder of cascading waterfalls and crystal-clear, aquamarine lakes.
5. Hvar: Glamorous nightlife meets natural beauty.
6. Rovinj: A romantic town offering the best of Istria.
7. Korčula: A peaceful island steeped in medieval history.

A Bright Future for Croatia

Croatia’s crowning as the best country to visit in 2025 is a victory not just for the nation but for travelers seeking authentic, diverse, and sustainable experiences. By outshining tourism giants like Spain, Italy, and Greece, Croatia proves that smaller destinations can deliver big on quality and appeal.

Whether you’re planning a romantic getaway, an adventure-filled trip, or a cultural journey, Croatia invites you to explore its treasures and join millions of others in discovering why it’s the best place to visit in 2025.