How Over-55s in the UK Are Redefining Travel in 2026 with a Focus on Culture and Heritage

Published on January 30, 2026

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The UK is experiencing a travel boom in 2026, with over-55s driving a significant increase in travel spending. This demographic is prioritising passion-led travel, spending on shared experiences, and seeking more meaningful vacations. Despite ongoing economic challenges, these travellers are showing a strong preference for investing in experiences rather than saving for inheritance.

A New Era for Travel: The Over-55s Take the Lead

In 2026, the travel landscape in the UK is evolving, with the over-55s emerging as the most active travel segment. This group is prioritising passion-led travel and shared experiences. A recent national survey reveals that this age group is planning more holidays than ever before, focusing on enriching experiences over financial savings. The findings come from a national survey commissioned by Immediate, conducted by YouGov, and shedding light on travel trends for the year ahead.

What stands out is the commitment of over-55s to creating memorable experiences with family and friends. Over half (55%) of this group would rather spend money on holidays than leave a larger inheritance, with the number rising to 68% among those with adult children. This shift signals a change in travel priorities, with emotional experiences taking precedence over financial legacy.

Spending Intentions: A Rising Trend

Despite financial concerns due to rising living costs, UK holidaymakers are increasing their travel budgets. According to the survey, 26% of holidaymakers are planning to spend more on longer trips in 2026, and 18% will allocate more funds to shorter breaks. The trend suggests that experience-driven travel is thriving, with many UK travellers eager to explore new destinations and embrace cultural adventures.

• 26% of holidaymakers plan to spend more on extended trips.
• 18% intend to increase their budget for shorter breaks.
• The over-55s are the most active segment, with a clear preference for passion-led travel.

For those over-55, travel remains a priority, and the survey indicates they are not only willing to spend more but also keen to experience history, culture, and food during their travels. This generation values the quality of experiences over mere relaxation, and their growing interest in cultural travel reflects this shift.

Passion-Led Travel: A Powerful Force in 2026

As a driving force behind this trend, passion-led travel is reshaping the way people choose their holiday destinations. A significant 70% of respondents stated that they base their holiday plans around personal interests. From history and heritage to food and drink, people are choosing destinations that align with their passions and personal values.

• 70% of travellers prioritise personal interests when planning holidays.
• History and heritage top the list of reasons for travel, with 54% showing interest in such destinations.
• Food and drink tourism is the second most popular, with 31% planning trips focused on gastronomy.

This preference for experience-driven holidays has become particularly evident among over-55s, who are increasingly seeking out destinations that offer cultural richness and immersive experiences. City breaks, beach holidays, and all-inclusive stays are the most popular choices for these travellers. Cities, with their vibrant culture and rich history, are particularly appealing, with city breaks being ranked highest by 57% of the respondents.

A Shift in Discretionary Spending

Another interesting finding from the survey is the increased confidence in discretionary spending among older travellers. Nearly half of the over-55s said they feel no guilt spending on luxury holidays and experiences rather than saving for family. This marks a departure from traditional norms, where older generations were often more conservative with their finances, especially concerning inheritance.

• 43% of travellers select destinations based on personal interests from the outset of their planning.
• 54% of over-55s are keen on history and heritage travel, showing a growing cultural curiosity.

The data reflects a broader trend in luxury travel, where over-55s feel empowered to invest in premium experiences without guilt, thereby enriching their lives through memorable journeys and unique cultural encounters.

Why Are Over-55s Leading the Charge?

The over-55s are choosing to travel now more than ever before. The reasons behind this surge in travel can be traced to various factors, including the desire for cultural enrichment, family bonding, and a shift in priorities towards living in the moment. Over-55s, with more time for leisure and higher disposable income, are focusing on creating lasting memories rather than accumulating wealth.

The Appeal of Experience-Driven Holidays

Experience-driven holidays allow older travellers to engage deeply with the destinations they visit. Whether it’s exploring ancient ruins, tasting local delicacies, or participating in cultural festivals, these experiences offer a sense of fulfilment and personal growth. The focus on history, culture, and cuisine is a reflection of how travel can enrich life at any stage.

Conclusion: The Future of Travel in the UK

As 2026 unfolds, the over-55s in the UK will continue to lead the charge in travel. With higher budgets, a greater focus on passion-led trips, and an increasing desire for personal growth through travel, this demographic is reshaping the tourism landscape. It’s clear that the future of travel is experience-driven, with over-55s setting the trend for more meaningful, purpose-filled holidays.

Key Takeaways:

• Over-55s are spending more on travel in 2026, prioritising experience-led holidays.
• Passion-led travel is a major trend, with history, culture, and food taking the lead.
• The growing trend for luxury and cultural travel reflects a shift in discretionary spending.
• City breaks, beach holidays, and cultural experiences dominate the travel plans for the over-55s.