How Thailand’s TAGTHAi Transformed the Travel Experience with Technology, Winning Top Honors at the World Business Outlook Awards

Published on December 25, 2025

TAGTHAi, Thailand’s premier national tourism platform, has recently been honoured with two prestigious awards at the World Business Outlook Awards 2025, organized by the well-regarded World Business Outlook magazine from Singapore. The awards, which recognize excellence in business practices, innovation, and significant contributions to economic and social growth, highlighted TAGTHAi’s impact on Thailand’s tourism industry. TAGTHAi was awarded the Best Digital Tourism Platform and the Fastest Growing Travel Tech Brand in Thailand, solidifying its reputation as a leader in the digital tourism sector.

In 2025, Thailand continues to strengthen its position as a top global tourist destination, with TAGTHAi playing a crucial role in this success. The platform, developed by the Thai Digital Platform Social Enterprise Co. Ltd., offers a range of services that connect tourists with local businesses, government agencies, and community organizations. It is designed to support sustainable tourism, making travel in Thailand more convenient, affordable, and safe.

The Rise of TAGTHAi: Revolutionizing Tourism in Thailand

TAGTHAi’s recognition at the World Business Outlook Awards 2025 marks a significant achievement in its ongoing mission to enhance Thailand’s tourism through digital innovation. Founded more than six years ago, TAGTHAi has evolved from a basic travel platform into a comprehensive digital tool that benefits both tourists and local entrepreneurs. The awards validate the platform’s success in supporting local businesses, promoting responsible tourism, and connecting global travelers to authentic Thai experiences.

Why TAGTHAi Matters for Thailand’s Tourism:

• Connecting Tourists and Local Businesses: TAGTHAi provides a seamless experience for travelers, connecting them with local vendors, shops, and service providers. This not only boosts tourism but helps distribute income to communities.
• Promoting Responsible Tourism: By promoting sustainable travel options, TAGTHAi encourages tourists to explore secondary destinations and engage in activities that are environmentally and socially responsible.
• Building Partnerships: The platform collaborates with both public and private sector organizations to strengthen Thailand’s tourism infrastructure, ensuring a long-lasting positive impact on the sector.

The Best Digital Tourism Platform Award: Acknowledging Technological Innovation

Receiving the Best Digital Tourism Platform award acknowledges TAGTHAi’s ability to blend technology with tourism. As the world shifts towards digital experiences, Thailand has embraced this change with the help of TAGTHAi, which has revolutionized how travelers engage with the country.

Key Features of TAGTHAi’s Digital Tourism Platform:

• App-Based Access: The platform is available on both the App Store and Google Play, making it easily accessible to international and domestic users. It has already garnered more than 4 million downloads.
• Real-Time Updates: Tourists can receive real-time information on the best travel experiences, events, and local promotions, helping them make informed decisions about their trips.
• User-Friendly Interface: The platform’s interface is designed to be intuitive, ensuring tourists can navigate through their options effortlessly.

Supporting Local Entrepreneurs: Expanding the Reach of Small Businesses

One of TAGTHAi’s core missions is to support local entrepreneurs, especially those in less-visited regions of Thailand. By providing technology training and resources to small businesses, the platform helps these businesses adjust to the changing digital landscape. This support allows local vendors to expand their reach and tap into the international tourism market.

Key Impact Areas for Small Businesses:

• Technology Training: TAGTHAi provides local entrepreneurs with essential skills to better understand and serve the needs of today’s travelers.
• Increased Visibility: Local businesses now have a platform to showcase their services to a global audience, increasing their revenue and contributing to local economic growth.
• Fair and Sustainable Development: TAGTHAi’s focus on small businesses ensures that the benefits of tourism are shared more equitably, promoting sustainable growth across the tourism sector.

TAGTHAi’s Expanding Role in Thai Tourism

The Fastest Growing Travel Tech Brand award acknowledges TAGTHAi’s rapid growth and its expanding influence on the tourism industry. What began as a platform for simplifying travel has now become an essential tool for both tourists and businesses. The platform’s role continues to grow as it partners with government agencies, private organizations, and local entrepreneurs to build a more sustainable and prosperous tourism economy.

Plans for Future Growth:

• Expanding Partnerships: TAGTHAi is continuously expanding its network, working with a variety of stakeholders to enhance tourism services and provide new experiences to travelers.
• Fostering Innovation: The platform is dedicated to staying ahead of industry trends, ensuring that technology and innovation remain at the forefront of Thailand’s tourism offerings.
• Encouraging Eco-Tourism: With an increasing focus on eco-tourism and sustainable travel, TAGTHAi plans to enhance its offerings with more environmentally friendly and culturally immersive experiences.

A Bright Future for Thailand’s Tourism

TAGTHAi’s success and recognition are a clear indicator of the changing landscape in Thailand’s tourism sector. As the country’s tourism continues to evolve, platforms like TAGTHAi will play an increasingly important role in shaping the future of travel. By embracing digital technology, supporting local businesses, and promoting sustainable tourism, TAGTHAi is helping Thailand stay competitive on the global stage.

As more travelers seek authentic experiences and more sustainable travel options, TAGTHAi will continue to be an essential tool in meeting these demands. With over 4 million downloads and growing partnerships, TAGTHAi’s impact on Thailand’s tourism industry is only set to increase.