How The Evolving Travel Trends in Takamatsu, Jakarta, and Vietnam Will Shape Asia’s Tourism in 2026- Here’s What You Should Know About the Biggest Shifts

Published on November 26, 2025

As 2026 approaches, Asia is setting the stage to redefine global tourism. The region is undergoing rapid transformations in travel preferences and behaviours, with countries like Japan, Indonesia, and Vietnam leading the charge. With increasingly affordable travel options, more domestic tourism, and a demand for authentic experiences, Asian travellers are shaping how people will explore the world in the coming years. From budget-conscious explorers to those seeking local cultures and food adventures, the trends in Asia are nothing short of revolutionary. Takamatsu, Japan and Riau province in Indonesia exemplify this shift, highlighting how secondary destinations are emerging as major hotspots. In this article, we will dive into how these exciting trends will not only shape Asia but offer a glimpse into the future of global tourism.

The Rise of Affordable and Accessible Travel

In 2026, affordability will remain the dominant factor for many Asian travellers, driving a significant shift in the way people approach travel. Price-conscious travel is on the rise, with a notable 39% of travellers listing cost as their number one priority, far ahead of destination location or reviews. For these travellers, finding an affordable hotel or flight is more important than anything else. Vietnam, Malaysia, and Indonesia have become key hotspots, where budget-friendly stays and convenient travel options are abundant. With 73% of travellers in these countries seeking accommodation under USD 100 per night, the region is seeing a boom in shorter trips and frequent getaways. This rise in domestic tourism and secondary destinations suggests that Asia’s travel economy is becoming more accessible than ever, offering opportunities for travellers to explore closer to home.

Domestic Travel Takes Center Stage: Japan, Indonesia Lead the Charge

One of the most striking trends emerging from Asia’s travel outlook in 2026 is the growing interest in domestic travel. In a marked shift from previous years, a growing number of people are opting to explore within their own countries. About 35% of travellers now plan to stay local in 2026, a significant increase from just 15% the year before. This is particularly noticeable in places like Japan, where cities such as Takamatsu and Matsuyama are becoming more popular as alternative travel hubs, thanks to government support and improved air connectivity. Similarly, Indonesia’s Riau province has emerged as a key destination, benefiting from the growing demand for less crowded, more authentic experiences. The trend suggests that secondary destinations will experience a 15% faster growth rate than traditional tourist hotspots, proving that travellers are increasingly seeking hidden gems rather than overcrowded cities.

Experience-Driven Travel: The Quest for Authenticity

Experience-led travel is another powerful trend that is gaining ground in Asia. As travellers become more discerning, they are increasingly prioritising cultural experiences over traditional sightseeing. The culinary tourism boom is a perfect example, as food-based travel now plays a pivotal role in how people decide where to go. From exploring local cuisine in Vietnam to participating in food festivals in Indonesia, culinary adventures are becoming a central element of many travellers’ itineraries. In addition to food, cultural exploration is a major draw. Whether it’s participating in spiritual events like India’s Mahakumbh Mela or visiting Holi festivals, the demand for authentic, immersive experiences is growing exponentially. This surge in experience-driven tourism is setting the stage for more niche travel opportunities across the region, catering to those seeking unique and enriching adventures.

Major Events Triggering Travel Booms: Lady Gaga and BLACKPINK Lead the Way

Asia’s travel patterns are also being heavily influenced by high-profile events. For instance, the announcement of Lady Gaga’s concert in Singapore led to a massive 358% surge in searches for flights and accommodation in the city. Similarly, BLACKPINK’s concerts in Bangkok generated an 18% rise in travel demand to Thailand. These types of major events are playing an increasingly significant role in shaping traveller behaviour. Concerts, sporting events, and cultural festivals are no longer just sporadic attractions; they are becoming central to travel decision-making. The impact of celebrity-driven tourism is expected to expand as Asia continues to host more international events that draw global crowds.

Travel Tips: How to Make the Most of Asia’s 2026 Travel Trends

If you’re planning to travel within Asia in 2026, there are several key takeaways that can help you make the most of the region’s emerging travel trends:

1. Be Flexible with Your Budget: With affordable travel options, especially in countries like Vietnam and Indonesia, you can travel more often and explore secondary destinations that are less crowded but equally fascinating.
2. Explore Local Destinations: Consider visiting cities like Takamatsu, Japan, or Riau, Indonesia, which are gaining popularity for their local charm and slower pace. These destinations are often cheaper and offer a more authentic experience than major tourist hubs.
3. Embrace Experience-Centered Travel: Whether you’re into culinary tourism or attending cultural events, plan your trips around experiences that offer deep cultural immersion.
4. Book for Major Events: Keep an eye on major events like concerts or festivals in cities like Bangkok or Singapore, as these can significantly boost travel demand and create unique travel opportunities.

How This Will Shape Global Travel

Asia’s travel behaviours in 2026 are more than just regional shifts; they are a harbinger of global trends. As affordable travel and experience-based journeys dominate, other regions are likely to follow suit. The ease of domestic travel, alongside the growing interest in hidden gems and cultural exploration, will inspire travellers worldwide to rethink their approach to tourism. The advances in technology, such as seamless digital payments and expanded flight networks, will make it easier than ever for people to access both popular and lesser-known destinations. Ultimately, Asia’s 2026 travel trends will redefine the way the world travels, focusing on value, authenticity, and experiential richness.