HTDF Strengthens Leadership with Eudes Fabre’s Appointment, Paving New Way for Hainan’s Tourism Growth

Published on December 1, 2025

In one of the recent developments, Hainan Tourism Duty Free Co. (HTDF) recently announced the appointment of Eudes Fabre, a well-known travel retail lecturer, as a new general manager. Definitely it is a mark achievement and a game changer, not just for HTDF, but also for Hainan’s Tourism and Retail Industry as it is quickly becoming one of the world’s important Duty Free Shopping destinations.

The appointment of Fabre is supposed to strengthen HTDF’s position in the luxury retail industry as the company focuses on improving its operational efficiency, expanding its global network, and improving its competitive landscape in the luxury retail sector. As Hainan enters the next stage of its Free Trade Port Development, the company will position itself to capitalize on the expected growth in the sector.

A Leader with Global Travel Retail Expertise

Eudes Fabre brings over 20 years of international experience in the luxury, duty-free, and travel retail sectors. His previous leadership roles at China Duty Free Group and Lagardère Travel Retail—two industry giants—demonstrate his expertise in managing complex, high-value retail operations across airports, railway stations, and downtown travel hubs.

A fluent Chinese speaker with deep regional insight, Fabre has contributed to many large-scale retail developments in Mainland China, Hong Kong, and Japan. His appointment is expected to drive innovation in merchandising, customer experience, and digital integration—all critical factors in attracting global tourists to Hainan’s expanding duty-free offerings.

HTDF highlighted Fabre’s accomplishments in building omnichannel luxury experiences, launching effective CRM programs, and using data analytics to optimize consumer engagement—all key components of modern tourism-focused retail.

Reinforcing Hainan’s Position as a Global Duty-Free Destination

Hainan’s evolution into a premier international tourism and shopping hub is central to China’s long-term tourism strategy. The advancement of the Hainan Free Trade Port, slated for major upgrades by the end of the year, will open new opportunities for international brands, local businesses, and global travelers.

HTDF, with its vast flagship 95,000 sqm duty-free mall in downtown Sanya, plays a pivotal role in this transformation. Featuring more than 1,000 international and domestic luxury brands across beauty, fashion, jewelry, watches, liquor, and gifts, the HTDF mall has become one of the island’s most visited retail destinations.

The appointment of Eudes Fabre comes at a time when Hainan is experiencing rapid tourism growth, driven by increasing domestic travel, offshore duty-free incentives, and rising demand for luxury experiences.

Impact on Tourists: Elevating the Hainan Shopping Experience

Fabre’s leadership promises a new era for travelers seeking premium retail experiences in Hainan. The island has already become a magnet for Chinese and international tourists, who are drawn by its:

• Tax-free luxury brands
• Resort lifestyle
• Beachfront attractions
• Family-friendly tourism infrastructure

Under Fabre’s guidance, HTDF aims to upgrade its service quality, diversify product offerings, and enhance customer-centered experiences that appeal to both leisure and business travelers.

This includes greater personalization, improved multilingual services, and seamless integration of digital platforms that simplify shopping for tourists. Enhanced CRM systems and loyalty solutions will allow return visitors to enjoy more tailored experiences—crucial in a market where repeat tourism is on the rise.

Driving Tourism Growth Through Brand Partnerships and Innovation

HTDF is preparing a series of retail upgrades and expansion initiatives as it approaches its fifth anniversary. These include:

• Direct sourcing strategies to attract more luxury brands
• Increased capital investment for store renovations and digital platforms
• Human resource development to strengthen service standards
• Integration with tourism, hotel, and hospitality assets of the Hainan Tourism Investment Group

Fabre’s extensive background in travel-rich environments positions him well to strengthen HTDF’s role within Hainan’s growing tourism ecosystem. His ability to create compelling retail environments will help drive footfall into Sanya’s shopping districts and reinforce the island’s reputation as a world-class luxury destination.

A Key Boost for Hainan’s Tourism Economy

The growth of duty-free retail is closely tied to tourism performance. With Hainan attracting millions of tourists annually, HTDF’s ability to innovate and elevate customer experience plays a crucial role in sustaining local economic momentum.

Fabre emphasized the island’s potential, stating that Hainan represents “one of the most exciting luxury retail, leisure, and investment landscapes in the world today.” He expressed enthusiasm about working with HTDF to strengthen brand partnerships, enhance product diversity, and support Hainan’s long-term vision of becoming a global tourism consumption center.

As more travelers seek seamless retail adventures alongside vacation experiences, HTDF’s advancements will significantly enrich Hainan’s overall tourism offerings.

A Transformative Step Toward a Global Tourism Future

Fabre’s Appointment as Chief Executive Officer Customer Experience at HTDF is another significant milestone as Hainan is emerging as one of the most advanced worldwide duty-free shopping and luxury travel destinations. His leadership and experience will assist and support HTDF in responding to the ever-changing international travel industry requirements and will make Hainan more attractive to millions of visitors.

With the continued development of the island’s Free Trade Port infrastructure and tourism investments, visitors will experience a comprehensive and advanced retail space, which will strengthen Hainan’s position as one of the most important tourism destinations in the world.