Hualien County Promotes Tourism Growth with “We Bloom!” Campaign, Showcasing Mountains, Coastline, Culture, and Hospitality as a Peaceful Getaway

Published on December 12, 2025

After a while of reconstruction, Hualien County in Taiwan invites travelers to explore its rejuvenated beauty. The launch of the “We Bloom!” campaign will not only bring Hualien to the spotlight as a major tourism destination but will also provide multiple impacts that will be long-lasting in the region’s tourism sector. Building on its identity, openness, and renewal, the campaign will enhance sustainable tourism development-one that is supportive of local communities and environmental preservation.

“We Bloom!” Campaign Focuses on Renewal and Open Tourism Development

In line with this renewed energy, the Hualien County Government has launched the “We Bloom!” campaign, focusing on themes of identity, openness, and renewal. This initiative is designed to raise Hualien’s profile in both domestic and international tourism markets through strategic brand updates and cross-sector partnerships. It encourages travelers to experience Hualien’s authenticity by exploring local daily life, from cultural sites to natural wonders.

By inviting tourists to engage with local communities, the campaign fosters a holistic tourism model that emphasizes responsible travel and cultural exchange. As tourism demand grows, the campaign aims to ensure the growth of the tourism industry is sustainable, benefiting both visitors and local stakeholders for years to come. This sustainable tourism approach will help Hualien position itself as a model for eco-tourism and cultural preservation in Taiwan.

Exploring Hualien: A Journey Through Culture, Nature, and Hospitality

Visitors can begin their exploration in Xincheng Township, accessible via the North-Link Railway, where they can immerse themselves in the local culture and creative energy of Hualien. Notable spots like Qixingtan, the Xincheng Catholic Church, Etude Bookstore, and Shanhai Dept. Store reflect the region’s artistic soul and cultural diversity.

Further into Taroko Gorge, travelers have the opportunity to connect with Indigenous culture and engage in nature-based activities through the Taroko Wilderness School. A stay at Silks Place Taroko, nestled in the mountains, offers a restful retreat surrounded by breathtaking scenery, ensuring a truly immersive experience in one of Taiwan’s most famous natural attractions.

This type of authentic cultural tourism—combining nature, Indigenous practices, and modern tourism infrastructure—sets Hualien apart as a destination that not only attracts visitors for short-term stays but also builds long-term relationships with travelers seeking meaningful, enriching experiences.

Indigenous Cuisine and Local Delights

Hualien’s culinary offerings play an integral role in its tourism appeal. Visitors can enjoy authentic Indigenous cuisine at Houshan Fern Rise, where dishes made with bird’s-nest fern, Ailanthus prickly ash, and other locally sourced ingredients provide a taste of Hualien’s rich cultural heritage.

For those exploring Ji’an and downtown Hualien, the area offers unique food experiences like creative savory ice cream at SAN KAI AMAI and visits to the Jiang Jun Fu 1936 complex, a restored Japanese-era site. Here, travelers can enjoy coffee, baked goods, and local dining, all reflecting the charm and character of Hualien.

As the region continues to expand its culinary tourism offerings, local food experiences like these will become a growing draw for travelers seeking authentic and sustainable culinary encounters. Hualien’s food tourism sector is poised to contribute significantly to the long-term growth of the county’s tourism industry.

A Place to Breathe and Reconnect: Sustainable Tourism Growth for the Future

Hualien offers travelers an opportunity to slow down, breathe in its natural beauty, and reconnect with themselves. The combination of mountains, the ocean, and a slower pace of life makes it a perfect destination for those seeking an escape from the hustle and bustle of city life. The “We Bloom!” initiative encapsulates Hualien’s journey of growth and renewal, welcoming travelers to experience the county’s warm hospitality and revitalized attractions.

The future of Hualien’s tourism growth is closely tied to its ability to maintain its unique character and eco-friendly tourism model. By promoting sustainable practices and a balance between tourism development and environmental preservation, Hualien is setting a strong foundation for long-term success. The growing demand for nature-based and cultural tourism will further fuel the county’s economic recovery and strengthen its position as a key player in Taiwan’s tourism sector.

Looking Ahead: The Long-Term Impact of the “We Bloom!” Campaign

The “We Bloom!” campaign is more than just a marketing effort—it represents a vision for Hualien’s long-term tourism development. By focusing on sustainable tourism, cultural heritage, and environmental respect, Hualien is ensuring that the growth of its tourism industry benefits both the local community and the region’s natural resources.

As more visitors are drawn to Hualien for its natural beauty, cultural richness, and peaceful pace, the county is likely to see continued growth in tourism numbers. The region’s efforts to promote responsible tourism and community engagement will serve as a model for other destinations in Taiwan and beyond, proving that tourism can thrive while maintaining respect for local traditions and the environment.

A Sustainable Future for Hualien’s Tourism

In accordance with the launching of “We Bloom!”, Hualien County is setting the grounds for a thriving and sustainable future of tourism. Blending authentic experiences, local culture, and environmentally responsible practices, the campaign secures long-term success for Hualien as one of the finest tourism destinations in Taiwan. As more visitors come to witness Hualien’s beauty and tranquility, the county’s tourism industry will continue to flourish, developing the regional economy and setting Hualien as a model for sustainable tourism growth in years to come.