Hub by Premier Inn Expands in Central London with Victory House Hotel Opening

Published on December 1, 2025

Whitbread PLC, the largest hotel company in the UK and owner of the Premier Inn brand, has reported the purchase of Victory House, located at 30-34 Kingsway, WC2, for its hub by the Premier Inn brand. This purchase is the result of Whitbread’s strategy to grow its value hotel offerings in Central London and expand its hub by the Premier Inn brand.

The hotel, which was bought from a private overseas investor for an undisclosed amount, will help address the increasing need for value accommodations in one of the most popular tourism destinations in the world. Due to its location, Victory House will be a good low-cost accommodation option for many domestic and international visitors wanting to experience Central London.

Increasing the Footprint of the hub by Premier Inn

The hub by Premier Inn brand is known for catering to the value-conscious traveller and providing top-quality hotel services. The purchase of Victory House is an ongoing reflection of Whitbread’s commitment to increasing this brand’s reach in London, one of the most popular destinations for travelers, both for work and tourism.

Millions of individuals appreciate the cultural sites, theaters, cafes, and museums in the center of London and the city welcomes them each year. The demand for hotels in the center of London increased in the wake of COVID-19 thruub, and Whitbread’s expansion in London with hub by Premier Inn allows guests to appreciate London and all of its tourist attractions, and have comfy, affordable places to stay.\n\n\nFor Tourists, the… Victory House, on Kingsway. Kingsway places guests in the center of London’s cultural and commercial center.

The hotel is located near the Covent Garden, British museum, the west end theater distrcit, and the River Thames river, to name a few. The hotel is located near covent garden, the British museum, the West end theater distrcit and the river Thames. It is also located near many covent covent theaters and many theaters and theaters to many theaters and many theaters and theaters to many theaters and many theaters and theaters to many theaters and many theaters and to many theaters and to many theaters and to many theaters and to many theaters. I

Victory House’s location in Kingsway, with proximity to Holborn and Covent Garden stations, provides added convenience and ease of travel throughout London. Holborn and Covent Garden stations also serve the Central and Piccadilly Lines, which provide access to several major destinations in London, including the city’s airports, business centers, and the shopping destinations of Oxford Street and Regent Street.

Victory House’s central location also provides easy access to popular London attractions in the neighbourhoods of the cultural hub of Southbank and the shopping hotspot of Knightsbridge. There are a plethora of activities available, including sightseeing, shopping, and a range of cultural experiences like visiting historical sites and modern art galleries.

Hub by Premier Inn: Affordable, Stylish, and Convenient

Affordable and stylish accommodations to meet the needs of contemporary travellers are the hallmark of hub by Premier Inn. The hotel provides a variety of modern, well-designed, and comfortable facilities, including large rooms with quality bedding, smart televisions, and en suite bathrooms. Free wi-fi, a 24-hour reception, and other conveniences are also available to enhance guest comfort and ease.

The newly Victory House hotel will be designed by hub by Premier Inn as per their unique signature style where layout flexibility meets convenience while keeping a minimalist design. This unique and innovative design will be efficient and comfortable ensuring that guests obtain maximum value out of their stay without compromising quality or comfort.

Under the greater strategy of Whitbread, hub by Premier Inn brand aims to serve value-concscious travelers seeking quality accommodation for urban and predominant locations. be it business, be it leisure, or a blend of the two, hub by Premier Inn is precisely suited for the travelers to the urban destinations providing dominant accommodation facilities and resisting the urge to overspend.

Fostering the Development of London’s Tourism Sector

The acquisition of Victory House is a strategic step to encourage and aid the development of London’s tourism sector. London stands as one of the highly recognized tourist destinations around the globe, attracting and hosting millions of travelers all around the year. While high-end accommodation facilities are essential and popular, it is the cheaper accommodation facilities that are lacking, especially for the younger travelers, business tourism and families.

Whitbread is addressing this need by expanding its hub by Premier Inn in Central London and offering tourists a dependable, cost-effective, and cozy place to lodging. Given the anticipated growth, the lodging market is likely to see expanded demand for competitively priced, well-situated hotels. Consequently, Victory House will fulfill to a considerable extent this forthcoming demand.

Forecast for London’s Hotel Industry

As London’s tourism sector develops, the need for inexpensive lodging will remain considerable. The hub by Premier Inn brand is strategically situated to meet this demand due to its affordable rooms in desirable locations. The anticipated success of Victory House is likely to encourage further expansion of the hub by Premier Inn brand in London, enabling Whitbread to increase its market penetration in the budget segment.

Furthermore, the hotel market in London will continue to flourish due to the predicted growth in international tourism. Accommodating the most competitive hospitality sector in the world will be the introduction of hotels such as Victory House, which will ensure affordability and quality to a rising number of guests.