Hyatt Expands Luxury Travel Offerings with World of Hyatt Members Now Able to Book 15 Iconic Safari Experiences with Asilia Africa in Kenya, Tanzania, and Uganda

Published on December 10, 2025

Hyatt Hotels Corporation has partnered with Asilia Africa to bring 15 exclusive luxury safari escapes to its World of Hyatt members, available through the Mr & Mrs Smith booking platform. This collaboration provides access to some of the most iconic and awe-inspiring landscapes in East Africa, spanning Kenya, Tanzania, and Uganda. The partnership aligns with Hyatt’s commitment to sustainable tourism, offering guests the opportunity to explore beautiful wildlife reserves while supporting community-led conservation efforts.

Asilia Africa, renowned for its luxury safari experiences, has significantly impacted the region with its mission to preserve wildlife and support local communities. These safari camps, nestled in East Africa’s wilderness, are perfect for travelers seeking both adventure and purpose.

“Asilia has shaped what luxury safari travel looks like, blending thoughtful design, warm, genuine hospitality, and a deep love and respect for wild places,” said Laurie Blair, senior vice president, global marketing and loyalty, Hyatt. “We know affluent travelers are increasingly seeking journeys with meaningful, measurable impact. Asilia’s approach combines outstanding safari experiences with long-term investment in the people and ecosystems that are designed to help keep these landscapes viable. That’s why we’re delighted to welcome Asilia to World of Hyatt through Mr & Mrs Smith, connecting members to experiences that inspire adventure, reflection, and connection, while making it even more rewarding.”

The collaboration offers members access to a wide variety of luxury safari options, each deeply rooted in local culture and environmental preservation. Some of the top safari experiences include:

Dunia Camp, Serengeti National Park, Tanzania
Celebrating ten years of operation, Dunia Camp is East Africa’s first entirely women-run safari camp. Located in the heart of the Serengeti, this camp offers a unique experience amidst the plains and granite kopjes, with lion, leopard, and cheetah sightings year-round. Dunia Camp also serves as a training hub, empowering women in the region and providing educational opportunities to local communities.

Jabali Ridge, Ruaha National Park, Tanzania
Set on a series of ancient boulders in southern Ruaha, Jabali Ridge offers breathtaking views and exceptional wildlife encounters. The camp’s elegant design is seamlessly integrated with the rugged landscape, where guests can spot lions, leopards, and elephants while enjoying the comfort of a luxurious stay.

Namiri Plains, Serengeti National Park, Tanzania
Known for its exceptional big cat sightings, Namiri Plains is situated in a prime location for witnessing predator action, particularly lions on the hunt. The camp offers a quintessential safari experience, allowing guests to immerse themselves in the wild beauty of the Serengeti.

The Highlands, Ngorongoro Conservation Area, Tanzania
For those seeking a mix of contemporary design and raw wilderness, The Highlands offers a unique stay on the slopes of the Olmoti Volcano. The camp provides unparalleled views of the Ngorongoro Crater and the surrounding landscape, one of Africa’s most iconic natural wonders.

Ol Pejeta Bush Camp, Ol Pejeta Conservancy, Kenya
Located along the Ewaso Ngiro River, Ol Pejeta Bush Camp is renowned for its spacious canvas tents and incredible wildlife encounters, with regular elephant sightings right from camp. The camp is also an important part of Kenya’s conservation efforts, offering visitors the chance to witness both wildlife and the stunning backdrop of Mount Kenya.

Sustainability at the Heart of Safari Tourism

“At Mr & Mrs Smith, we curate stays that tell a story – and Asilia’s story is one of purpose, beauty and connection,” said Marion Barrère, Strategic Development Director, Mr & Mrs Smith. “Asilia is a certified B Corporation, just like us, and that shared commitment to people and planet is something we value deeply. At Asilia, sustainability efforts are woven into the very fabric of their business—it’s at the heart of everything they do, from community partnerships to conservation projects that support Africa’s wild places thrive. This collaboration has significantly expanded our African collection, giving Mr & Mrs Smith and World of Hyatt members access to some of the most extraordinary safari experiences across Kenya, Tanzania – and now Uganda, a new destination for us and one we’re thrilled to introduce.”

Since achieving B Corp certification in 2012, Asilia has become a trailblazer in the safari industry, setting an example for responsible and transparent tourism practices. Asilia’s efforts contribute significantly to the protection of wildlife and ecosystems across East Africa, including investments in land restoration, regenerative agriculture, and sustainable livelihoods. For instance, the Naboisho Conservancy, a project founded by Asilia, has played a vital role in the recovery of land and wildlife, supporting one of the highest predator densities in East Africa.

A Shared Vision for the Future

“Impact is not an add-on for us,” said Matt Starkey, Managing Director, Asilia Africa. “For conservation to work, the people who live with wildlife must benefit from it. We channel significant investment into schools, training, governance and diversified livelihoods in the landscapes in which we operate. Every traveler who stays with us becomes part of a shared effort to ensure these wild places and the people who call them home, thrive. Working with Hyatt and Mr & Mrs Smith helps us broaden that support and sustain it over time.”

Through its collaboration with Hyatt and Mr & Mrs Smith, Asilia Africa expands its impact, encouraging more travelers to embark on purposeful journeys. With a significant investment of over $11 million in 2024, Asilia is driving long-term positive change by supporting vital conservation and community initiatives in the region.

This collaboration underscores Hyatt’s dedication to offering guests memorable travel experiences that go beyond luxury—experiences that make a real difference in preserving the beauty and vitality of East Africa’s ecosystems. Through the World of Hyatt program, members can support these efforts by booking stays at Asilia Africa’s luxury camps, knowing that their travels help protect and restore the wild landscapes they visit.

As Hyatt and Asilia Africa work together to make luxury safari travel more impactful, they invite travelers to embark on a journey that combines adventure, reflection, and connection—all while making a tangible difference to the future of East Africa’s natural wonders.