Hyatt’s Growing Presence in Portugal: New Hotels in Lisbon, Algarve and Cape Verde to Open by 2027

Published on November 28, 2025

In a notable effort to consolidate its presence within southern Europe, Hyatt has disclosed its intentions to increase its number of hotel establishments in Portugal to three times their current amount by the year 2027. Such aggressive growth entails the inauguration of four new hotels; three of these will be in Portugal, while the fourth will be in Cape Verde. These developments are indicative of a significant growth trend for Hyatt within the Iberian Peninsula, signifying a growing need for a higher level of hospitality services in Portugal.

Strategic Expansion to Tap into Growing Tourism Markets

The move comes as Portugal continues to experience a surge in both leisure and business tourism, making it an attractive destination for global hospitality chains. Hyatt’s decision to significantly expand in the country underscores the broader trends in the tourism sector, where the demand for high-quality hotels is on the rise, especially in regions like Lisbon, Algarve, and beyond. The company aims to not only provide accommodation but to curate unique experiences that reflect the rich culture, history, and natural beauty of Portugal.

Hyatt’s Upcoming Openings: A Glimpse of the Future

The first of Hyatt’s new properties, the Andes Lisbon, is expected to open its doors in 2026. This 170-room hotel will be a true embodiment of Lisbon’s creative spirit, blending contemporary design with local art and craftsmanship. With its focus on cultural heritage, the Andes Lisbon will offer an immersive experience for visitors, reflecting the city’s dynamic arts scene and contemporary design culture.

Also in the pipeline for 2026 is The Standard Lisbon, which will be housed in the historic Santa Clara Palace. This transformation will turn the palace into a vibrant cultural hub, combining luxury accommodations with spaces designed for spontaneous connection and creativity. The hotel will feature 79 rooms and suites, a rooftop terrace, gardens, and a spa, providing guests with the perfect blend of relaxation and cultural immersion. The Standard Lisbon will be a space for travelers seeking experiences that go beyond traditional luxury, offering a backdrop for unforgettable moments.

The Hyatt Regency Vilamoura Algarve: Catering to Sports Tourism

A major highlight of Hyatt’s expansion in Portugal is the opening of Hyatt Regency Vilamoura Algarve. Located in the Algarve region, near the renowned Vilamoura Marina and world-class golf courses, this hotel will cater to the increasing interest in sports tourism, a growing trend in Southern Europe. With more than 250 rooms and suites, the Hyatt Regency Vilamoura will provide a haven for both sports enthusiasts and those seeking leisure in one of Portugal’s most beautiful coastal regions. The Algarve’s scenic beauty, complemented by top-tier facilities and Hyatt’s renowned service, will offer a truly exceptional experience for visitors to the region.

Hyatt’s First Hotel in Cape Verde: A New Chapter in Hospitality

Expanding beyond Portugal, Hyatt will also debut its first hotel in Cape Verde with the opening of the Hyatt Regency Cape Verde Sal. Located on the picturesque island of Sal, known for its pristine beaches and vibrant culture, this property will cater to both leisure and business travelers. With its focus on high-quality hospitality and spaces designed for relaxation, the Hyatt Regency Cape Verde will allow guests to immerse themselves in the island’s natural beauty and rich cultural offerings.

This development is particularly significant as it marks the first Hyatt hotel in Cape Verde, a popular destination for travelers seeking idyllic beach holidays and cultural exploration. The hotel’s focus on both relaxation and connection to the island’s unique landscape will make it a standout option for those visiting Sal.

Why Portugal? The Appeal of the Iberian Destination

Portugal has long been a favorite for international travelers, attracting visitors with its diverse cultural heritage, stunning natural landscapes, and modern infrastructure. From the vibrant streets of Lisbon to the tranquil beaches of the Algarve, the country offers a variety of experiences that cater to all types of travelers.

As a growing hub for both leisure and business tourism, Portugal presents a wealth of opportunities for global hospitality brands like Hyatt. The country’s appeal lies in its ability to offer authentic experiences while providing modern amenities and services that meet the expectations of international tourists. For Hyatt, expanding in Portugal is not just about increasing market share—it’s about contributing to the country’s tourism growth and supporting its transformation into a key destination in Southern Europe.

A Bright Future for Portugal’s Tourism Landscape

The opening of these four new Hyatt properties will have a positive impact on the Portuguese tourism landscape. Not only will it provide visitors with more high-quality accommodation options, but it will also help to stimulate local economies by attracting more international tourists, creating jobs, and supporting the hospitality and tourism industries. By investing in these new developments, Hyatt is helping to position Portugal as an even more attractive destination for travelers seeking both cultural immersion and modern luxury.

Helena Burstedt, Hyatt’s Regional Vice President of Development for Iberia, emphasized the importance of Portugal in the company’s strategy for growth: “Portugal remains a priority for the growth of Hyatt brands in Southern Europe. Combining a rich cultural heritage, stunning natural landscapes, and modern infrastructure, the country is becoming increasingly attractive to both leisure and business travelers.”

Impact on the Regional Travel and Hospitality Market

Hyatt shall similarly participate in shaping Portugal’s travel/tourism industry, particularly in the newly acquired locations, as they will help the organization address the needs/demands of the increasingly sophisticated travel and tourism industry. Hyatt is likely to embrace the principles of sustainability, socially responsible, and ethical travel/tourism in the newly acquired destinations. Hyatt’s current and future competitors in the upper-end and luxurious accommodation are likely to review and revise their structures in regard to genuine, attuned, and site specific participation features in their amenities. Office workers need to have genuine participation in the environment, which the site/location offers, in order to benefit personally from it.