Modi Illva Expands Artic Vodka Range With New Flavours And Premium Identity Across India

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Modi Illva has extended its Artic Vodka range with Minty Jamun Blast, Berry Blast and Green Apple Blast in response to the changing palate of the Indian consumer. The new offerings bear a new packaging design. Currently, the offerings are available in Goa, Delhi and UP, with Haryana and Chandigarh next in line. With changing consumer tastes and a quest for new drinking experiences, the vodka category has to evolve and offer consumers new flavours. Innovation in the flavoured vodka category has been positive, with the segment flourishing in the premium spirits category.

The new Artic Vodka variants are designed to offer consumers a wider range of flavour experiences while strengthening the brand’s contemporary positioning in the premium vodka market. Alongside the flavour expansion, the brand has introduced a redesigned packaging concept inspired by iconic Italian destinations, with each variant receiving a distinctive visual identity. The refreshed design creates a more cohesive portfolio while enhancing shelf appeal and reinforcing Artic Vodka’s premium image. Through the combination of innovative flavours and modern packaging, the brand aims to deliver a more engaging experience for consumers seeking quality, style and individuality in their beverage choices.

Commenting on the launch, Abhishek Modi, Managing Director, Modi Illva India Pvt. Ltd., said:“The premium spirits landscape in India is evolving rapidly, and flavour innovation is emerging as one of the defining trends shaping consumer preferences. Today’s consumers are looking beyond conventional offerings and are increasingly seeking greater variety, experimentation and more personalised drinking experiences. This shift is encouraging the industry to rethink product innovation while continuing to uphold the highest standards of quality and authenticity. With Artic Vodka, our focus is to stay ahead of these evolving preferences by building a portfolio that combines global trends with locally relevant innovation.”

Drawing inspiration from iconic Italian destinations such as Venice, Lake Como and Tuscany, the refreshed Artic Vodka packaging combines premium design elements with engaging visual storytelling. Each variant features unique illustrations and vibrant colour schemes, presented in specially designed canisters that enhance the brand’s updated identity. The redesign creates a distinctive and modern look while reinforcing the brand’s premium and aspirational appeal. Through its refined aesthetics and immersive design approach, the new packaging delivers a visually striking experience that connects with consumers and strengthens Artic Vodka’s contemporary market presence.