Ibis Styles Melbourne Southbank Opens, Offering Affordable, Modern Accommodation in Melbourne’s Vibrant Southbank with Accor Partnership and Prime Location

Published on December 3, 2025

Trilogy Hotels has officially taken over the management of the former Ink Hotel Melbourne Southbank, rebranding it as Ibis Styles Melbourne Southbank starting December 1, 2025. This marks Trilogy Hotels’ debut in the Melbourne market, complementing its rapid expansion across Australia. Under a franchise agreement with Accor, Ibis Styles Melbourne Southbank now joins the globally recognized Ibis Styles brand, which is renowned for offering flexible, affordable accommodations in urban settings.

Located at 167 City Road, right in the heart of Southbank, one of Melbourne’s most vibrant cultural and entertainment precincts, the hotel offers 162 rooms designed to cater to both leisure and business travelers. Its prime location provides easy access to major Melbourne attractions like the National Gallery of Victoria (NGV), Melbourne Convention and Exhibition Centre, and Crown Entertainment Complex, making it ideal for visitors exploring the city’s cultural richness and diverse dining and entertainment options.

Ibis Styles Melbourne Southbank: A Modern, Flexible Accommodation Option

The rebranding to Ibis Styles Melbourne Southbank reflects Trilogy Hotels’ commitment to providing dynamic management solutions for hotel owners. The Ibis Styles brand is known for offering stylish, affordable, and flexible accommodations, ideal for travelers seeking comfort in Melbourne’s cultural hub. With its vibrant design and relaxed atmosphere, this hotel is a great choice for both business trips and family holidays in Melbourne. Guests can explore the surrounding attractions, enjoy local dining experiences, or attend cultural events hosted throughout the year.

Accor Partnership and Hotel Management Approach

The partnership with Accor, one of the world’s largest hotel groups, ensures that Ibis Styles Melbourne Southbank will offer high-quality services and access to Accor’s loyalty program (Accor Live Limitless – ALL). Guests can enjoy benefits such as exclusive offers, discounts, and access to Accor’s global network of properties. This partnership is a strong addition for both tourists and business travelers, providing seamless stays and enhanced loyalty rewards.

Managed by Trilogy Hotels, the hotel’s management leverages their expertise in the Australian hospitality sector. This collaboration with the hotel’s owner, Nadathur Group, based in Singapore, showcases their shared commitment to offering exceptional service and making significant contributions to Melbourne’s tourism scene.

Southbank: A Prime Location for Tourism in Melbourne

Southbank is one of Melbourne’s most exciting and dynamic areas, attracting both domestic and international tourists. Known for its riverside dining options, cultural venues, and centrality to major attractions, Southbank is the perfect base for exploring Melbourne. Guests of Ibis Styles Melbourne Southbank can easily visit the Eureka Skydeck, Arts Centre Melbourne, and Southbank Promenade, offering stunning views of the Yarra River and the city skyline.

The hotel’s proximity to Federation Square and Flinders Street Station also makes it easy for guests to explore Melbourne’s famous laneways, art galleries, and unique shops. For business travelers, Southbank’s central location offers direct access to key conference venues, including the Melbourne Convention and Exhibition Centre and Crown Towers, ensuring that Ibis Styles Melbourne Southbank is an ideal option for professionals attending events or conferences.

Expanding Melbourne’s Accommodation Options

The opening of Ibis Styles Melbourne Southbank contributes to the growing range of affordable, high-quality accommodations in the city. Melbourne’s hotel sector has seen rising demand, especially for hotels that cater to both tourists and business travelers. The rebranding of this property aligns with the city’s trend of offering diverse lodging options for every budget, making it a fitting addition to the hospitality landscape in the central city.

As Melbourne continues to attract more visitors, the opening of Ibis Styles Melbourne Southbank is a strategic move to meet the increasing demand for accessible, well-located accommodations. This trend highlights the city’s thriving tourism sector, further bolstered by the city’s exceptional arts, culture, dining, and entertainment scenes.

Looking Ahead: Tourism Growth and Business Opportunities

The tourism and hospitality industry in Melbourne is set to continue growing in 2025 and beyond, with more international and domestic visitors flocking to the city. The introduction of Ibis Styles Melbourne Southbank will support this growth by offering a convenient, affordable, and comfortable stay in one of the city’s most popular districts.

The expansion of hotel brands like Ibis Styles reflects a broader shift toward offering flexible and diverse accommodation options. Whether for business or leisure, Melbourne’s hotel offerings are expanding to meet the demands of modern travelers.

Conclusion

The opening of Ibis Styles Melbourne Southbank marks an important milestone in the city’s hospitality industry, providing an accessible, high-quality accommodation option in one of Melbourne’s most vibrant and convenient areas. With its prime location, modern design, and affordable pricing, the hotel is well-positioned to become a top choice for visitors exploring Melbourne’s cultural and business offerings. As the tourism industry continues to thrive, Ibis Styles Melbourne Southbank is set to play a significant role in Melbourne’s growing hospitality scene.