Tuesday, March 12, 2024
Today, Adora Cruises revealed its collaboration with the National Folk Literature and Art Development Center of the Ministry of Culture and Tourism, along with Professor Zhang Tiantong and her team from the China Conservatory of Music. Together, they will inaugurate the maiden voyage of the domestically crafted Adora Magic City, marking a significant milestone in the realm of maritime cultural tourism. This pioneering voyage, themed around folk songs, promises an immersive journey into the rich tapestry of traditional Chinese music.
Departing from Shanghai on March 31, the Adora Magic City will host a plethora of engaging activities aboard the vessel, curated under the banner of folk culture. From cultural symposiums to live performances and hands-on experiences like the “Learning to Sing the Same Folk Song” workshop, guests will be treated to a vibrant showcase of Chinese folk music’s contemporary relevance. Renowned artists will provide live insights into the historical and cultural contexts of folk songs, while Professor Zhang Tiantong and her ensemble will captivate audiences with their mesmerizing performances. Through interactive sessions, guests will delve deep into the essence of folk songs—an invaluable intangible cultural heritage reflecting the collective wisdom of generations.
Professor Zhang Tiantong, esteemed for her extensive expertise and passion for the preservation and dissemination of minority music in China, stands as a pivotal figure in this collaborative endeavor. Her profound insights and dedication to national music culture render her an indispensable partner in shaping the narrative of this folk song-themed voyage aboard the Adora Magic City.
Aida Cruises said: “We are committed to integrating the essence of Chinese culture into the brand experience and creating a high-end cruise vacation experience that is loved by Chinese people. This folk song-themed voyage marks the innovative combination of ‘cruise + intangible cultural heritage’. Subsequently, Aida The cruise ship and the National Folk Literature and Art Development Center of the Ministry of Culture and Tourism will carry out in-depth cooperation on promoting China’s excellent traditional culture and protecting and promoting intangible cultural heritage. They will jointly plan an intangible cultural heritage themed reception room, select topics related to the Maritime Silk Road and culture and art, and Invite industry and academic experts to hold cultural forums and intangible cultural heritage experience activities to enrich the cultural connotation of guests’ travel and create a wonderful “show on a boat”.
The National Folk Literature and Art Development Center of the Ministry of Culture and Tourism said: “Intangible cultural heritage is an important part of China’s excellent traditional culture. Protecting, inheriting and promoting intangible cultural heritage is essential for continuing the historical context, strengthening cultural confidence and promoting exchanges among civilizations. It is of great significance to learn from each other and build a strong socialist cultural country. We are very happy to reach a cooperation with Aida Cruises and work together to promote China’s excellent traditional culture. We also very much look forward to using cruise ships as a carrier to make intangible cultural heritage shine more charmingly and write An era chapter of cultural exchanges along the Maritime Silk Road.”
The Aida Magic City spans 323.6 meters and boasts a total tonnage of 136,200 tons. Featuring 2,125 opulent rooms and suites, it can comfortably host 5,246 guests at full capacity. Fusing Eastern and Western aesthetics alongside innovative concepts, the Aida Magic City is committed to crafting novel maritime experiences, encompassing delectable cuisines, immersive entertainment, chic shopping, and inventive leisure spaces. Guests can indulge in a global culinary journey at specialty restaurants showcasing diverse cuisines, peruse a vast array of international products at the expansive duty-free store, immerse themselves in the unique ambiance of the first industrial art coffee space, and engage their children in the captivating Bruco AI-STEAM Marine Discovery Camp at the children’s club. Additionally, they can witness the enchanting performance of “Marco Polo – Silk Road Love” at the Thousand People Theater, evoking the allure of the Silk Road, and explore the “Remembering Dunhuang” art exhibition at the Art Gallery, celebrating the elegance of Chinese culture.
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
