Thursday, January 11, 2024
As a premier international hotel group on a global scale, IHG Hotels & Resorts (IHG) is commemorating the achievement of inaugurating 700 hotels in Greater China, marking a pivotal milestone in its market development. IHG is unveiling the “IHG Greater China 700 Club,” showcasing a selection of new and exciting hotels across various brands. This marks the initiation of a new era in top-notch growth in Greater China, offering guests diverse and enriching travel experiences.
Striving for both Quality and Quantity, Leading with Strength
As trailblazers in entering the Greater China market, IHG made its debut in 1975 with the opening of the first hotel—Holiday Inn Golden Mile Hong Kong, solidifying its position as a market leader. Over the past 49 years, IHG has remained dedicated to its promise, progressively advancing and increasing investments in Greater China. Notably, after reaching the 100-hotel milestone in 2008, IHG embarked on an ambitious expansion. In 2022, IHG celebrated the 600-hotel milestone in Greater China. Within just a year and a half, an additional 100 hotels were introduced. This accomplishment not only underscores IHG’s devoted cultivation and long-term commitment to the Greater China market but also signifies a strong bond and shared pursuit of excellence with its business partners.
“The IHG Greater China 700 Club” showcases a collection of recently opened iconic hotels in Greater China, highlighting the influential brand matrix and development potential. IHG has established a robust market presence by leveraging the compelling strengths of its brands and partners, fostering industry growth. In alignment with the ‘True Hospitality for Good’ purpose, IHG collaborates with owners to provide high-quality hotel experiences, ensuring guests feel at home.
The hotels featured in “The IHG Greater China 700 Club” comprise:
Luxury & Lifestyle Collection:
Premium Collection:
Essential Collection:
Daniel Aylmer, Managing Director, IHG Greater China stated: “Today, we celebrate the 700 open hotels in Greater China, a significant milestone shared with our owners and guests. This marks a pivotal moment in our joint development within the Greater China market. Over 49 years, IHG has steadfastly upheld its commitment to this market, employing localized strategies and operational models. These 700 hotels signify not only our business growth but also our dedicated approach to meeting property owners’ needs and exceeding local customer expectations. This commitment energizes the high-quality development of culture and tourism, as IHG shines brightly across 700 establishments in Greater China, heralding a new era for hospitality.”
At present, IHG operates 19 global brands, with 12 distinct brands leaving their mark in Greater China, encompassing Luxury & Lifestyle, Premium, and Essential categories. IHG’s diverse portfolio continually expands, with over 1,200 openings and pipelines in Greater China.
Fostering a Robust Growth Environment
In 2024, the Ministry of Culture and Tourism aims to optimize policies, addressing bottlenecks and challenges, focusing on both supply and demand aspects to instill confidence in the tourism industry. Seizing this opportunity, IHG strategically utilizes its 700 open hotels milestone to contribute to a more extensive and comprehensive market presence in Greater China. The focus is on enhancing hotel quality and refining services to ensure exceptional IHG experiences at every expansion stage.
Global Perspective, Sustained Growth: IHG pioneers trends, aligning with the local market’s long-term vision, strategically expanding in key regions such as the Greater Bay Area, Western Development, Yangtze River Delta Integration, Jing-Jin-Ji Collaborative Development, Hainan Free Trade Port, and Northeast Revitalization. Leveraging global experience and local insights, IHG tailors its growth strategy for comprehensive development in Greater China, emphasizing emerging markets, third- and fourth-tier cities, and niche destinations.
Building Trust with Guests and Owners: IHG remains steadfast in delivering on its brand promise, elevating guest loyalty through outstanding service and ongoing innovation, alongside fortifying its customer loyalty program and related member perks. Simultaneously, IHG enhances collaboration with property owners, providing consistent investment returns and transparent cooperation. Leveraging a dual operating model encompassing franchising and managed services, combined with thorough, systematic support throughout the entire hotel lifecycle and tailored solutions, the group guarantees the safeguarding of owner investments, fostering sustainable value.
Industry Leadership: IHG optimizes guest services through data analysis and market insights, emphasizing brand excellence. With a guest- and owner-centric focus, IHG fosters immersive online and offline interactions, capitalizing on its digital advantage.
Caring for People, Community & Planet: Aligned with its global “Journey to Tomorrow” plan, IHG aims to be more responsible in every aspect of its operations—caring for employees and contributing to communities in ways that preserve the environment. It remains steadfast in shaping responsible journeys through collaboration with employees, guests, owners, and other partners.
Tags: greater china, hotels, IHG, milestone
Wednesday, May 1, 2024
Wednesday, May 1, 2024
