IHG Hotels and Resorts to Open Crowne Plaza Budva in Montenegro by Q1 2026, Offering Luxury Accommodations, Event Spaces and Panoramic Sea Views

Published on November 13, 2025

IHG Hotels & Resorts has announced a landmark move in its expansion across Europe via the signing of a deal with Uniprom Hoteli d.o.o. for the highly anticipated Crowne Plaza Budva, further adding to the growing footprint of the brand in the Balkans. This new property becomes an important milestone in the European growth strategy of the Crowne Plaza brand. Boasting 81 rooms, this hotel will be a key addition to Montenegro’s luxury hospitality offering and is set to open in Q1 2026.

A Prime Location in Budva’s Vibrant Coastal Destination

Nestled along the Slovenska obala promenade, the Crowne Plaza Budva enjoys a prime location just steps away from the Adriatic Sea, making it one of the most enviable spots in Budva, Montenegro’s leading coastal resort town. Guests will be able to immerse themselves in the beauty of the Adriatic coast while being within walking distance of the Old Town—a UNESCO-listed area that is home to ancient Roman ruins, medieval architecture, and the charming City Marina.

Budva has long been a favorite destination for both local and international tourists, thanks to its rich history, vibrant nightlife, and scenic beaches. With a wealth of restaurants, parks, and cultural attractions surrounding the hotel, the Crowne Plaza will offer an exceptional base for those wanting to explore this dynamic destination. Whether enjoying a day at the beach, shopping in the city center, or discovering Budva’s historic sites, guests will have access to it all.

A Design Inspired by Montenegro’s Coastal Beauty

The design philosophy for Crowne Plaza Budva will embrace the brand’s “New Modern” design concept, focusing on a seamless integration of contemporary interiors with the natural beauty of Montenegro’s coastline. The hotel’s aesthetic will blend luxury and functionality, with a design that reflects both the sleek, modern demands of today’s travelers and the serene, coastal charm of Budva.

Inside, the guest rooms and suites will offer elegant furnishings, designed with both comfort and productivity in mind. Whether guests are visiting for business or leisure, the rooms will feature intuitive layouts, state-of-the-art amenities, and a calming atmosphere perfect for both work and relaxation. The rooms will also boast panoramic views of the Adriatic Sea, providing a soothing backdrop to guests’ stays.

In addition to the guest rooms, the hotel will feature a destination restaurant that will offer an elevated dining experience. Guests can enjoy refined meals while overlooking the sea, with a carefully crafted menu that highlights both local Montenegrin flavors and international cuisine. The panoramic terrace will quickly become one of the area’s most desirable social venues, offering stunning views and a relaxing ambiance for both locals and international visitors.

A New Hub for Business and Events in Budva

Crowne Plaza Budva will also play a pivotal role as a business hub in Montenegro. The hotel will provide flexible meeting spaces designed for collaboration, from small seminars to large-scale corporate conferences. Each meeting room will be equipped with the latest technology, making it a versatile destination for both business travelers and those hosting social events.

The hotel’s event spaces will cater to various needs, whether it’s for corporate gatherings, social celebrations, or large-scale conferences. Crowne Plaza’s commitment to offering flexible event solutions will help position the property as a leading destination for corporate events in the region. Additionally, the hotel’s dedicated event planners will ensure that every meeting, conference, or special occasion is seamlessly executed, providing guests with an exceptional experience that is tailored to their specific needs.

Expanding IHG’s Reach in the Balkans

The Crowne Plaza Budva marks a significant expansion for IHG Hotels & Resorts in the Balkan region, where the company currently operates a total of 12 hotels across countries including Bulgaria, Montenegro, Serbia, North Macedonia, and Slovenia. This new addition will contribute to IHG’s increasing presence in the region, with the hotel joining other established IHG properties in Montenegro, such as Regent Porto Montenegro, voco Podgorica, and Crowne Plaza Podgorica.

In total, IHG has 10 more hotels in development across the Balkans, further solidifying the group’s presence in one of Europe’s fastest-growing tourism markets. As the demand for premium travel continues to rise in the region, IHG’s expansion in the Adriatic and beyond will provide more options for both business and leisure travelers looking for quality accommodations in emerging destinations.

Crowne Plaza’s Global Reputation and Appeal

With over 400 properties worldwide, Crowne Plaza remains one of the most recognizable premium hotel brands globally. Known for its commitment to blending business and leisure, Crowne Plaza continues to innovate with modernized designs and programs that cater to the needs of the modern traveler. The brand’s refreshed identity, which includes a focus on offering blended business and leisure experiences, allows Crowne Plaza to stand out in a competitive hospitality landscape.

In addition to the Crowne Plaza Budva, IHG’s portfolio in Montenegro includes Regent Porto Montenegro, a luxury property set in the Porto Montenegro superyacht marina, as well as voco Podgorica, offering the best in contemporary design and service. With more properties planned for the region, Crowne Plaza Budva will be an essential part of IHG’s expansion strategy in one of Europe’s most promising travel destinations.

A Bright Future for Crowne Plaza in Montenegro and Beyond

This signing is part of a greater strategy of IHG Hotels & Resorts to grow its European footprint, boosting its portfolio in the Balkans. Crowne Plaza Budva will open its doors in Q1 2026 and will usher in a new wave of luxury hospitality for business and leisure guests alike, offering a prime destination for those seeking to explore the beauty, culture, and history of Budva and its surroundings.

The property will offer a much-needed premium hotel option in the Adriatic region, strengthening Budva’s position as a leading tourist hub while ensuring Crowne Plaza continues to meet the demands of the modern traveler. Whether for a corporate meeting, a relaxing holiday, or a sumptuous social event, Crowne Plaza Budva is positioning itself to be a landmark destination on the Montenegrin coast, continuing the legacy of Crowne Plaza as a trusted choice for premium travel across the globe.