Tuesday, December 19, 2023
IHG Hotels & Resorts, a prominent player in the global hospitality industry, has recently inked a franchise agreement for its inaugural Holiday Inn Express & Suites establishment in Islamabad, Pakistan. This strategic partnership involves Square Nine Estate Developers Pvt. Ltd., a renowned real estate entity in the region. The hotel, aptly named Holiday Inn Express & Suites The Avenue Islamabad, is set to greet its first guests in 2026. This endeavor underscores IHG Hotels & Resorts unwavering commitment to expanding its presence in pivotal international markets, aligning perfectly with market demands.
The forthcoming Holiday Inn Express & Suites in Islamabad is poised to become a valuable addition to IHG’s extensive portfolio, which already boasts over 3,000 operational Holiday Inn Express hotels, with an additional 650+ in the development pipeline worldwide. The Holiday Inn Express brand is renowned for its ability to provide travelers with efficient and dependable accommodations that prioritize straightforward and intelligent travel experiences.
Strategically situated in the heart of Islamabad, the upcoming Holiday Inn Express & Suites will offer a modern and convenient hospitality experience to its patrons. Surrounded by the captivating natural beauty and rich cultural heritage of the city, the hotel is poised to be a desirable destination for those eager to explore Islamabad’s unique attractions. Seamlessly combining comfort and accessibility, the hotel will cater to the diverse needs of both leisure and business travelers, embodying the essence of refined hospitality within Islamabad’s dynamic business landscape.
As an integral component of The Avenue project, an upscale mixed-use development incorporating retail units, the completed Holiday Inn Express & Suites will augment Islamabad’s lodging options with 150 well-appointed rooms. The hotel will be thoughtfully designed to cater to the evolving requirements of today’s tech-savvy travelers, featuring a welcoming main lobby, an all-day dining restaurant, a lounge area, four versatile meeting rooms, and a fully-equipped fitness center.
Haitham Mattar, Managing Director – India, Middle East and Africa, IHG Hotels & Resorts, commented: “We are pleased to partner with Square Nine Estate Developers to bring our iconic Holiday Inn Express brand to Pakistan. The brand is known worldwide for delivering smart, efficient stays and is a great fit for a market like Islamabad. We look forward to providing world-class hospitality to our guests visiting the city when we open our doors in 2026.”
Waleed Malik, CEO of Square Nine Estate Developers Pvt. Ltd. said: “It is an honor to partner with one of the world’s leading hotel groups to introduce the Holiday Inn Express brand to Pakistan. This partnership signifies our commitment to introducing world-class hospitality to Islamabad’s thriving landscape. IHG’s globally renowned brand aligns seamlessly with our vision for The Avenue, offering contemporary and efficient stays experience for both business and leisure travelers. We believe this venture will contribute positively to the city’s hospitality sector and enhance the overall appeal of The Avenue as a destination.”
The Holiday Inn Express brand continues to be the preferred choice for the growing number of travelers seeking a straightforward, engaging environment to rest, recharge, and even catch up on work, both on a national and global scale.
In the Middle East, IHG currently oversees the operation of 109 hotels spanning eight distinctive brands, including InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express, Staybridge Suites, Hotel Indigo, voco, and Six Senses.
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