In Asia & Middle East, first 3D Out-of-Home advertisement will be displayed

Thursday, November 2, 2023

TUMI, the well-known international travel and lifestyle brand, has recently introduced its first 3D Out-of-Home advertisement that would display the remarkably tough yet lightweight TEGRA-LITE® collection of hard side luggage.

This ground-breaking advertisement makes use of the 3D anamorphic billboard technique to maximum advantage, which comprises manipulating the viewpoint to develop the illusion of a three-dimensional image on a two-dimensional surface. In seven important locations, it will run from October 2023 to January 2024 in Asia-Pacific and the Middle East in the recent instance of the brand’s creativity in engaging with customers.

The 30-second advertisement shows different components of a TEGRA-LITE® International Expandable Carry-On coming together in mid-air before the product strikes with the nearby walls, leaving a path of devastation.

The outstanding exhibition of strength and impact performance shows the revolutionary Tegris® material that gives the collection its toughness. Developed for use in lifesaving armor, defensive sports gear and professional race cars, it is constant with the high standards of TUMI in terms of design excellence and is internationally exclusive to the brand for use in travel and accessory products.

The woven Tegris® used in the building of the TEGRA-LITE® collection, which is highlighted in the advertisement as well, adds to its world-class toughness even further.

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