In Caribbean and Mexico, Marriott enters into marketing deal

Thursday, February 11, 2021

Under the latest arrangement, 19 of Sunwing’s 44 resorts in Mexico and the Caribbean, including Planet Hollywood and Royalton Hotels, will collaborate with the Autograph Collection brand of Marriott in the first quarter of 2021.

Jamaica Tourism Minister, Hon. Edmund Bartlett is praising the trendsetters, Marriott and Sunwing Travel Group on this new direction of a marketing agreement, which will double all-inclusive portfolio of Marriott, including properties in Jamaica and Costa Rica. Minister Bartlett appraised the agreement. He considers that a major show of confidence in the complete recovery of the regional tourism industry in the Caribbean and Central America.

To quote Minister Bartlett, “I would like to congratulate Marriott and the Sunwing Group on their ground-breaking marketing deal, which will undoubtedly have a positive impact on tourism in Jamaica, and other destinations within the Caribbean and Central America.”

“This show of confidence in the region is an indication that these large tourism players expect to see a significant increase in travel to our respective destinations. It also highlights the confidence tourism partners have in Jamaica and the All Inclusive product, that even in the midst of the COVID-19 pandemic, they are willing to undertake deals involving properties in Jamaica and other destinations,” added Mr. Bartlett.

He underlined the fact that “Jamaica stands to benefit greatly from this deal, as the Royalton properties located on the island will now be marketed to a larger customer base, including the 145 million members of Marriott’s Bonvoy loyalty program.”

“We look forward to welcoming a large number of visitors who will undoubtedly select Jamaica as their destination of choice through this marketing arrangement. The Ministry of Tourism and its agencies will continue, with the support of our stakeholders, to build out an infrastructure that enables visitors to enjoy an experience that is safe, seamless, and secure,” said the Minister.

Marriott explained that by 2025, this deal would double its presence in the all-inclusive segment to 33 properties and would specially impact hotels in Mexico, Dominican Republic, Jamaica, and Costa Rica, as well as St. Lucia and Antigua. Also, it was mentioned that under the agreement Sunwing retains ownership of the hotels.

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