Incredible India Tourism Promotion Campaign Kicks Off in Kuwait to Strengthen Bilateral Ties

Published on December 23, 2025

A massive tourism promotion campaign was launched at the iconic Kuwait Towers to commemorate the one-year anniversary of the India-Kuwait Strategic Partnership. The event coincided with Indian Prime Minister Narendra Modi’s state visit to Kuwait on December 21 and 22, 2024. The campaign’s launch was attended by Paramita Tripathi, India’s ambassador-designate in Kuwait, and Anwar Al-Hulaila, CEO of the Touristic Enterprises Company (TEC), as well as representatives from local travel agencies, tour operators, and members of the Indian expatriate community.

Celebrating Bilateral Relations Through Tourism

The timing of the tourism campaign was significant, as it highlighted the growing ties between India and Kuwait, particularly in the realm of tourism. The India-Kuwait Strategic Partnership, which was formalized in December 2023, has seen an increasing focus on enhancing cooperation in sectors like tourism, trade, and cultural exchanges. The launch event symbolized the ongoing efforts to deepen the relationship between the two countries, with tourism being a key area of collaboration.

A Month-Long Tourism Campaign Across Kuwait

As part of the initiative, twenty specially branded buses were flagged off to traverse Kuwait during the month-long campaign. The buses, which carry the iconic “Incredible India” branding, will showcase a wide array of Indian tourist destinations, ranging from cultural landmarks to adventure sports and luxury travel experiences. The buses are set to cover various routes across Kuwait, raising awareness about India’s rich and diverse tourism offerings.

Key Indian Destinations on Display

The promotion focuses on India’s unique tourism appeal, with a particular emphasis on its varied landscapes and experiences. The campaign will highlight destinations like the adventure-packed white water rafting at Rishikesh, the wildlife sanctuary at Gir Forest National Park, and the tranquil backwaters of Kerala, which attract nature lovers from all over the world. Additionally, it will also spotlight luxury travel aboard the Maharajas’ Express, a train journey that epitomizes the best of opulence and comfort in India.

Notable scenic destinations such as the tea estates of Munnar, Nubra Valley in Ladakh, and the snowy slopes of Gulmarg in Kashmir will also feature prominently on the buses. Tourists can also look forward to seeing heritage landmarks like Charminar, Hawa Mahal, and Jal Mahal, which reflect India’s rich historical and cultural heritage.

The Role of E-Visa in Facilitating Travel

The Indian Embassy in Kuwait has played a crucial role in ensuring that Kuwaiti citizens can visit India with ease. The implementation of the e-visa system has made travel more convenient and accessible, facilitating smoother entry for Kuwaiti nationals to India. This step is part of India’s broader efforts to boost tourism by making the country a more attractive and easier-to-reach destination for international travelers.

Social Media Campaign to Boost Visibility

In an effort to further amplify the campaign’s reach, residents of Kuwait are encouraged to take part in a social media lucky draw. The contest invites participants to photograph the “Incredible India” buses as they travel across Kuwait and share the images online with the campaign’s designated hashtag. This initiative seeks to involve the local community, encouraging them to promote India’s tourism and engage with the campaign on social media platforms.

Promoting Sustainability and Environmental Awareness

The event was not just a celebration of tourism; it also marked a significant environmental gesture. Following the official launch of the campaign, Ambassador Tripathi took part in planting a neem sapling at the Kuwait Towers. This act was symbolic of the ‘Plant for Mother’ initiative, launched by Prime Minister Modi on World Environment Day in 2024. The campaign encourages individuals worldwide to plant a tree in honour of their mothers, and it has gained widespread support. To date, over 1.4 billion saplings have been planted globally as part of this initiative.

India’s Growing Role in Global Tourism

India’s tourism sector continues to grow steadily, with the country recording nearly 20.94 million foreign tourists in 2024. The Indian government has long recognized the economic potential of tourism, with the sector contributing approximately 5.2% to India’s GDP in 2023-24. The growing number of international visitors, along with the nearly 3 billion domestic tourist trips, underscores India’s appeal as a top global destination. The country’s varied landscapes—from the mighty Himalayas to the pristine beaches of Goa—have proven irresistible to travelers seeking diverse experiences.

Investment in Tourism Infrastructure

Over the past decade, the Indian government has invested nearly $1 billion into the development of tourism infrastructure. This investment has focused on enhancing destinations, building new tourism circuits, and promoting rural tourism initiatives. As a result, India now boasts 44 UNESCO World Heritage Sites and 96 Ramsar wetlands, making it one of the most biodiverse and historically significant countries in the world.

This concerted effort has made India’s tourism more accessible and enjoyable for international visitors, offering a wide range of experiences that cater to all kinds of travelers, whether they seek cultural immersion, nature exploration, or luxury indulgence.

Encouraging Outbound Travel to India

In addition to the promotional efforts within Kuwait, the Indian Embassy continues to work closely with Kuwaiti tourism stakeholders to encourage outbound travel to India. With the upcoming holiday season, many Kuwaiti nationals are expected to take advantage of the campaign and explore India’s many wonders. As the campaign spreads across Kuwait, it is expected to contribute significantly to the influx of Kuwaiti travelers to India in the coming months.

A Strong Partnership Through Tourism

The Incredible India tourism campaign in Kuwait is more than just a promotional initiative; it represents India and Kuwait’s flourishing relationship. By emphasising India’s diverse tourism offerings, the campaign not only promotes the country as a top travel destination but also strengthens bilateral relations. As India works to improve its tourism infrastructure and accessibility, the country’s tourism sector looks promising, with Kuwait playing an important role in this effort.