India, China, Thailand, Japan, Singapore, Vietnam, Indonesia, Australia Set to Transform APAC Travel with New Lounge Experiences and Wellness Options for 2025

Published on December 19, 2025

The Asia Pacific (APAC) region is currently at the heart of a global travel boom, with its airports emerging as a critical component in shaping the future of air travel. Between January and November 2025, visits to airport lounges and travel experiences in APAC surged by an incredible 18%. APAC travellers made up a staggering 70% of these visits, reinforcing the region’s position as a major engine of growth in global tourism. The transformation is not just in the numbers, but in the way consumers are shifting their expectations when it comes to travel experiences. Collinson International, a global leader in airport experiences and the operator of Priority Pass, is riding this wave of expansion, increasing its network by 21% over the past 24 months. This growth is not only about more lounges but about enhancing the traveller experience in ways that reflect changing consumer priorities. The future of air travel in Asia Pacific looks brighter than ever, as the region continues to attract more international visitors, while simultaneously catering to its own burgeoning demand. But what does this mean for travellers, tourism economies, and the global landscape? Let’s dive into how this unprecedented growth is reshaping the future of travel.

Collinson International’s Expansion: A Step Towards the Future of Travel

Priority Pass Members Gain Unmatched Access

The growth of Priority Pass and its expanding network of airport lounges in APAC cannot be overstated. Today, Priority Pass members can access over 1,800 airport lounges and travel experiences worldwide, with 770 of those lounges based in APAC. This is a significant milestone for Collinson International, a company that has positioned itself at the forefront of global travel experiences. The new additions to its lounge portfolio include some of the most sought-after travel hotspots in the region, such as Sapporo, Tiruchirappalli, Nagoya, and Brisbane. These lounges are not merely places for waiting; they are carefully curated experiences designed to elevate the travel journey for both leisure and business travellers. Priority Pass members now enjoy access to a growing range of exclusive amenities, including spas, fine dining, sleep pods, and even golf simulators at various airports like Kuala Lumpur International and Hong Kong International.

This expansion signals a massive shift in how travellers perceive the airport experience, transforming it from a mere transit point to a destination in its own right. In fact, lounges and travel experiences are becoming integral parts of travellers’ overall journey, setting new standards for what is expected during air travel.

Southeast Asia: The New Powerhouse of Travel

The Growing Influence of Southeast Asia

Southeast Asia (SEA) is emerging as a powerhouse in global tourism, with countries like Thailand, Singapore, and Vietnam attracting more international visitors year after year. The APAC region has recorded an 11% year-on-year increase in inbound lounge visits, largely driven by the flourishing tourism industries in these countries. This surge is in direct response to the region’s increasing demand for both leisure and business travel experiences.

Thailand, for example, has long been a top tourist destination for international travellers. The addition of new airport lounges, such as the ASG Sky Lounge at Noi Bai International Airport in Vietnam and the SH Premium Lounge at Cam Ranh International Airport, is a clear reflection of the region’s growing importance in global travel. As tourism grows, these countries are focusing on enhancing the traveller’s experience, and airport lounges are leading the charge. These lounges are not only spaces for relaxation but also areas where local culture and traditions are integrated into the travel experience.

In addition to lounges, the introduction of wellness programs, such as Collinson International’s TrvlWell, is a game-changer for the region. This digital wellness companion, available via the Priority Pass app, provides users with access to guided meditation, mobility sessions, and tools for tackling jet lag, fatigue, and travel anxiety.

The Impact of APAC’s Travel Boom on Global Tourism

An Economic Engine for the Future

The rapid expansion of APAC’s travel experiences is not just a victory for airlines and travel providers, but for entire economies. As global travel trends shift, APAC’s rise as a dominant force in tourism is having a profound economic impact on countries across the region. Countries such as China, India, Japan, and Singapore are not just seeing more international visitors—they are also benefiting from increased intra-regional travel, which now accounts for nearly 70% of all APAC visits. This intra-regional travel growth is essential, as it mitigates the impact of broader global economic uncertainties, ensuring that tourism remains a stable and growing industry in the region.

Collinson International’s expansion is also a reflection of this economic surge. By enhancing their lounge and travel experience offerings, these companies are tapping into the rising demand for elevated travel experiences, which in turn bolsters the local economies. Local businesses, restaurants, and services in and around the airports are also benefiting from this growth, creating a ripple effect throughout the region. With APAC becoming one of the most important regions for tourism worldwide, the economic effects are profound and far-reaching.

The Changing Nature of Travel: From Convenience to Experience

Travellers Seek Meaningful Experiences

One of the most fascinating aspects of this travel boom is the shift in consumer expectations. Today’s travellers are no longer simply looking for convenience; they are seeking meaningful experiences that contribute to their emotional fulfilment. Collinson International’s recent 2025 APAC Consumer Happiness Report found that travel is now a primary driver of happiness for many people, with a growing emphasis on personal growth and deeper connections.

This shift in mindset is influencing every aspect of the travel experience, from the services offered in airport lounges to the way destinations are marketed. It’s no longer enough to simply provide a place to wait before a flight. Airports and lounges must now deliver something more: a transformative experience that can be enjoyed while on the move.

This change in expectations has led to the diversification of travel offerings, as seen in Collinson’s recent introduction of wellness offerings like spa services and mobility tools in lounges across the APAC region. These additions provide travellers with the opportunity to unwind, relax, and rejuvenate—enhancing the travel experience in ways that go beyond simply providing a comfortable seat and Wi-Fi.

The Future of Airport Lounges: Beyond Comfort to Connection

A Glimpse into the Future of Travel

The future of airport lounges is bright, as they evolve from mere waiting areas into full-fledged experiences that cater to the diverse needs of modern travellers. Today’s airport lounges are hubs for relaxation, wellness, entertainment, and even business activities. They are designed to cater to every type of traveller, from those looking for a quiet space to work to those who simply want to indulge in luxurious comfort before their flight.

Priority Pass’s increasing number of lounges, from cafes and libraries in Sapporo to new lounges in India and Australia, demonstrates the evolving role of these spaces. The future of travel lies in the creation of environments where travellers can feel at home, no matter where they are in the world.

As APAC continues to expand its influence on global travel, the region will set the standard for the future of the travel industry, with lounges and experiences becoming an integral part of the journey itself. Whether through increased comfort, enhanced wellness offerings, or a greater focus on personal growth, the travel experience in APAC is undergoing a dramatic transformation that promises to redefine how we think about and experience air travel.

Conclusion: The Future of APAC Travel—Expanding Horizons

In conclusion, Collinson International’s expansion in the APAC region is a testament to the growing importance of travel experiences in a rapidly evolving world. As the region continues to rise as a global travel hub, it is reshaping the travel industry by meeting the growing demand for meaningful and transformative experiences. With the continued expansion of airport lounges, wellness offerings, and new innovations in travel, APAC is not just the future of travel—it is setting the standard for how we will experience the world for years to come. This surge in travel and tourism promises to have far-reaching economic impacts, fueling regional economies and enhancing the overall travel experience for millions of travellers around the globe.