India Joins China, South Korea, Taiwan, Japan in Driving Unprecedented Growth of Vietnam’s Family Tourism Sector for End-of-Year Holidays

Published on December 25, 2025

Vietnam has swiftly risen as a preferred destination for family vacations in Asia, with families from across the continent flocking to the Southeast Asian gem as the end-of-year travel season approaches. The country’s family-friendly environment, coupled with its rich cultural experiences, stunning landscapes, and warm climate, has made it a top choice for families seeking memorable holidays. In 2025, government data reveals that Vietnam’s tourism sector is on track for continued growth, with family travel becoming a major driver.

Vietnam’s Appeal to Family Travelers

Vietnam is particularly popular among families from neighbouring Asian countries, who are looking for an exciting yet affordable travel destination. The country’s diverse range of attractions makes it suitable for families with children of all ages, from beach resorts to historical landmarks and nature-filled excursions. Whether it’s a relaxing time on the pristine beaches of Phu Quoc, exploring the cultural heritage of Hoi An, or a boat ride through the scenic Halong Bay, Vietnam offers an abundance of activities for every member of the family to enjoy.

Families are also drawn to the affordability of Vietnam as a travel destination. Compared to other regional destinations, Vietnam offers high-value experiences without the hefty price tag, making it an ideal destination for budget-conscious families looking to make the most of their holidays.

The Surge in Family Bookings

According to the Vietnam National Administration of Tourism (VNAT), the number of families booking trips to Vietnam is on the rise, with 2025 saw a significant boost. Vietnam’s thriving tourism sector is being supported by an increase in family travel, with major Asian countries leading the charge.

The largest source of visitors continues to be China, which accounted for 4.3 million arrivals in 2025, representing 25.2% of Vietnam’s total international arrivals. This is followed by South Korea with 3.6 million arrivals, or 21% of total visitors. Other top markets include Taiwan (1 million), Japan (679,000), India (575,000), Cambodia (550,000), and Malaysia (455,000), with family vacation bookings from these countries contributing to Vietnam’s tourism boom.

The increase in family bookings signifies a shift in travel preferences in Asia. Families are increasingly opting for destinations that offer both cultural experiences and opportunities for relaxation. Vietnam, with its family-friendly resorts, beautiful beaches, and rich cultural heritage, fits the bill perfectly, and as a result, continues to be an attractive option for family holidays.

Why Vietnam Stands Out for Families

Vietnam is home to numerous family-friendly attractions and services. Its coastal cities, such as Da Nang and Nha Trang, offer families the opportunity to relax on beautiful beaches with child-friendly resorts. In addition to beach resorts, the country boasts cities and regions rich in cultural history and natural beauty, offering countless family-oriented activities.

Moreover, many hotels and resorts cater specifically to family needs. These accommodations often offer family suites, kids’ clubs, and even educational programs that allow children to learn about Vietnamese culture while having fun. These services, alongside the overall affordability, make Vietnam an appealing destination for families seeking a comfortable and enriching experience.

Key Family-Friendly Attractions in Vietnam

Vietnam’s cultural diversity and natural beauty provide the ideal backdrop for family vacations. Families can explore ancient towns, stunning beaches, and picturesque landscapes, all while enjoying Vietnam’s warm hospitality. Key attractions that are particularly appealing to families include:

• Halong Bay: Known for its stunning limestone islands, Halong Bay offers boat tours and kayaking, which are perfect for families. The area’s natural beauty provides a sense of peace, ideal for family bonding.
• Hoi An: This UNESCO World Heritage Site is a favorite for families seeking history, culture, and charm. Families can take part in lantern-making workshops, stroll through the ancient streets, and enjoy the relaxed atmosphere.
• Phu Quoc Island: For families looking for sun, sand, and sea, Phu Quoc is the place to be. Its pristine beaches, family resorts, and marine life make it an ideal beach destination for all ages.
• Mekong Delta: The Mekong River and its surrounding areas offer families a chance to explore rural life in Vietnam. Boat rides through the delta, visits to floating markets, and trips to small villages provide children with a glimpse into traditional Vietnamese life.
• Ho Chi Minh City: For families who enjoy city life, Ho Chi Minh City offers modern attractions, shopping malls, and cultural sites like the War Remnants Museum, where families can learn about Vietnam’s history.

Top 5 Asian Countries Booking Trips to Vietnam in 2025

Based on government data, the following countries are leading the charge in booking family trips to Vietnam for 2025:

1. China: With 4.3 million arrivals, China remains the largest source of tourists to Vietnam, making up a significant portion of family bookings.
2. South Korea: South Korea follows closely behind, with 3.6 million visitors, many of whom are families seeking affordable beach vacations and cultural exploration.
3. Taiwan: Taiwan rounds out the top three with 1 million visitors, with families flocking to Vietnam for its diverse activities and family-friendly offerings.
4. Japan: Japanese families, totaling 679,000, are drawn to Vietnam for its cultural experiences, natural beauty, and the affordability it offers compared to other travel destinations.
5. India: With 575,000 visitors, India’s growing middle class is contributing to the rise of family trips to Vietnam, seeking unique cultural experiences and adventure holidays.

These countries represent the growing demand for family travel in Vietnam, with families choosing to explore the country’s natural wonders, historical landmarks, and vibrant cities. As travel restrictions ease and the demand for international holidays increases, Vietnam is poised to continue its rise as a family-friendly destination in Asia.

A Promising Future for Family Tourism in Vietnam

As more families flock to Vietnam, the tourism sector will continue to grow, benefiting not only the country’s economy but also local businesses and communities. The rise in family tourism also means more sustainable and balanced development in regions that cater to these visitors. As Vietnam’s tourism industry continues to flourish, the government is committed to providing even more opportunities for families to enjoy the country’s beauty and culture.

The growing popularity of Vietnam as a family destination is not just a short-term trend; it represents a long-term shift in the country’s tourism strategy. By offering diverse experiences for families, coupled with the country’s affordability and warm hospitality, Vietnam is set to become one of Asia’s leading family vacation hotspots in 2025 and beyond.