India Pavillion at Expo 2020 Dubai currently hosting ‘Tourism Fortnight’

Thursday, January 13, 2022

The India Pavilion at EXPO2020 Dubai which is currently hosting ‘Tourism Fortnight’, organized two special sessions to promote sustainable tourism and MICE segment in the country. Key officials from the Ministry of Tourism, Government of India along with industry representatives, participated in the sessions titled, ‘Tourism at Crossroads – Mainstreaming sustainability for future of tourism’ on 9th January and ‘Meet in India: Emerging Hub for Business and Social Events’ on 12th January, respectively.

The session on MICE tourism was important in highlighting India’s impressive combination of accommodation and conference support facilities that make the country a successful MICE destination globally. The session was addressed by Shri Rakesh Kumar Verma, Additional Secretary, Ministry of Tourism, Government of India and Chairman, India Convention Promotion Bureau virtually.

Addressing the session, ‘Meet in India: Emerging Hub for Business and Social Events’, Shri Verma said, “MICE industry is an important contributor to national economies as it contributes to income generation and creates huge employment opportunities, provides an impetus to hospitality services including sectors like accommodation, food and beverages, convention services, transportation, tourism, and entertainment. India possesses excellent convention and hospitality infrastructure, unparalleled cultural, natural attractions and a rapidly growing economy all of which act as catalysts to India emerging as a hub of business and social events.”

He added that India is also a very attractive market for exhibitions keeping in view the rapid economic growth and rising demand from consumers and industry destinations. Another crucial sector that Shri Verma highlighted is that of Wedding Tourism. He said, “Wedding is another important niche area which is growing rapidly, many destinations in the country are emerging as wedding destinations and industry is getting more organized.”

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