India Set to Showcase its Diverse Tourism Offerings at FITUR 2026, Focusing on Sustainability and Business Opportunities with Europe

Published on December 20, 2025

India is positioning itself as a global tourism powerhouse with a strengthened presence at FITUR 2026, set to take place from January 21-25 at IFEMA Madrid, Spain. The upcoming exhibition marks a pivotal moment as India prepares to showcase its cultural, economic, and tourism links with Europe, coinciding with the celebration of the India-Spain Dual Year 2026. With a strong institutional representation headed by India’s Ministry of Tourism, this year’s participation is set to enhance India’s appeal as an attractive destination for international travelers and investors alike.

FITUR – the International Tourism Fair in Madrid – has long been a significant event for the tourism industry, drawing attendees from around the world. The participation of India at this prominent fair, with expanded space from 2025, indicates the country’s strategic push to capture a larger share of the European tourism market. With 29.7 million international arrivals in 2024 and growing interest from European tourists, India’s tourism sector is booming, driven by its rich heritage, culture, and wellness offerings.

Key Highlights of India’s Participation at FITUR 2026

• Institutional Representation: India’s Ministry of Tourism will head the delegation, ensuring a strong governmental presence. Additionally, the states of Tamil Nadu, Telangana, Madhya Pradesh, and Kerala will showcase their unique offerings at the fair, emphasizing the diversity of experiences available across the country.
• Increasing Tourism Arrivals: With 229,745 Indian visitors to Spain in 2024, and a consistent year-on-year increase in Indian tourist spending in Spain, the growth of Indian tourism to Europe is clearly evident. The average spend per Indian visitor in Spain reached 2,608 euros in 2024, marking an 11.5% increase compared to the previous year.
• Expanded Space: India is significantly increasing its stand space at FITUR 2026, signaling the country’s commitment to growing its global tourism market share. There are also increased numbers of Indian exhibitors like Le Passage to India, Vasco Travel, Cholan Tours, and Indo Asia Tours, who will help promote India’s diverse travel offerings.

Strategic Collaboration and Tourism Trends

The partnership between India and Spain is growing stronger, driven by mutual interests in cultural exchange and tourism growth. FITUR 2026 provides an excellent opportunity for India to strengthen ties with Spain and broader Europe while attracting travelers to its shores.

European Tourists Seeking Indian Experiences

• Heritage and Cultural Tourism: Increasingly, European travelers are seeking authentic cultural experiences in destinations that blend tradition with modernity. India’s diverse heritage—from the ancient temples of Tamil Nadu to the architectural wonders of Delhi and Agra—is a significant draw for travelers from across Europe.
• Spiritual and Wellness Tourism: With India’s rich spiritual legacy, the demand for wellness tourism continues to rise. European tourists are flocking to destinations like Rishikesh and Kerala’s backwaters for rejuvenation, yoga retreats, and Ayurvedic treatments, which have become increasingly popular in the region.
• Adventure and Nature Tourism: India’s vast landscape offers something for every type of traveler. From the Himalayan ranges for trekking and skiing, to the sandy dunes of Rajasthan and wildlife safaris in Madhya Pradesh’s Kanha National Park, adventure tourism is growing as a segment for European visitors.

Economic Growth and Future Prospects

India’s tourism industry is expected to grow at a rate of 7.1% annually. By 2027, it is predicted to reach 125 million USD, driven by a surge in spiritual, wellness, and cultural tourism. The Indian government’s focus on improving tourism infrastructure and promoting the sector through digital campaigns is paving the way for stronger ties with European markets.

Spain-India Dual Year 2026: A Turning Point in Bilateral Relations

The India-Spain Dual Year 2026 will focus on promoting deeper economic and cultural connections, with events throughout the year designed to foster tourism, business, and educational exchanges. During this period, there will be numerous initiatives aimed at tourism diversification, where efforts will focus on encouraging a broader range of tourists from India to Spain and vice versa.

A Growing Market for Indian Tourists in Spain

Spain remains one of the most sought-after European destinations for Indian travelers. The Spanish Ministry of Industry and Tourism has committed to promoting Spain as a top destination for Indian visitors, focusing on the country’s cultural heritage, vibrant festivals, and the allure of Spanish cuisine. The ongoing expansion of direct flights and increased connectivity between India and Spain will only bolster the appeal for travelers.

Sustainability and Responsible Tourism at FITUR 2026

As global tourism trends shift toward sustainability, FITUR 2026 will be a key platform to highlight India’s sustainable tourism practices. India is focusing on promoting eco-tourism and responsible travel initiatives, especially in off-the-beaten-path destinations like Sikkim, which are known for their sustainable practices in ecotourism. The increasing number of sustainable resorts and eco-friendly travel services will ensure that India stays at the forefront of global responsible tourism.

Conclusion: India’s Growing Tourism Influence in Europe

India’s presence at FITUR 2026 signals the growing influence of its tourism sector in the global market, particularly within Europe. By embracing a diverse tourism offering, promoting sustainability, and integrating advanced technology into the tourism experience, India is set to become an even more prominent player on the world stage. The India-Spain Dual Year 2026 will undoubtedly provide new opportunities for deeper cultural exchanges and a stronger bilateral relationship between India and Spain, further strengthening India’s position as a must-visit destination for European travelers.