Tuesday, December 19, 2023
India is on the cusp of becoming a global hub for adventure tourism, leveraging its diverse landscapes and rich cultural tapestry. The Ministry of Tourism organized the National Conference on Adventure Tourism in Gujarat, themed ‘Viksit Bharat@2047: Making India a Global Adventure Tourism Hub.’ Despite possessing unmatched natural wealth, India currently ranks low in global adventure tourism, prompting strategic initiatives to unlock its potential.
The country boasts a geographical advantage, with 70% of the Himalayas, 7,000 km of coastline, hot and cold deserts, extensive forest cover, and recognition for UNESCO Natural Heritage sites. The National Strategy for adventure tourism focuses on state assessments, skills development, marketing, safety management, rescue infrastructure, destination development, and governance.
India’s ambitious goal envisions a $3 trillion tourism economy by 2047, with adventure tourism contributing $800 billion. The target involves attracting 20 million foreign tourists and 80 million domestic visitors, propelling India into the top ten adventure tourism destinations globally. A strategic roadmap involving collaboration between the central government, states, and the industry is vital for this transformation.
The conference featured international perspectives from Mike Druce and insights from Ajeet Bajaj, President of ATOAI. The Ministry launched the ‘Adventure Tourism India Website’ and the ‘Best Adventure Tourism Destination Competition 2024.’ State presentations showcased their adventure tourism assets, development strategies, skill-building initiatives, safety measures, and alignment with national policies.
The second day highlighted destination planning and management practices, including the development of Ekta Nagar as a greenfield tourism destination and creating sustainable tourist destinations under Swadesh Darshan 2.0. The conference also provided updates on various Ministry of Tourism initiatives, such as the Incredible India Portal, Meet in India campaign, Wed in India campaign, Travel for LiFE Campaign, and competitions like ‘Tourism for Tomorrow’ and ‘Best Tourism Village and Best Rural Homestays.’
In conclusion, India’s journey to becoming a global adventure tourism hub requires a united strategic effort. With its natural wonders, cultural diversity, and dedicated initiatives, India is poised to captivate adventure enthusiasts worldwide, contributing significantly to its thriving tourism landscape.
Tags: India, Ministry of Tourism
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