Indian states showcase its tourism products at ITB Berlin 2023

Tuesday, March 14, 2023

The Indian states have made significant efforts to promote their tourism opportunities to attract more visitors from around the world. The government has taken various measures to enhance infrastructure and accessibility, develop tourist destinations, and market them effectively.

For instance, some of the states in India like Kerala, Goa, Karnataka, West Bengal have initiated unique programs like heritage walks, food trails, eco-tourism initiatives, and other immersive experiences that showcase their local culture and heritage.

Moreover, they have also leveraged innovative digital technologies such as social media platforms and mobile apps to reach out to a broader audience. By investing in sustainable tourism development and promoting ecotourism, they are ensuring that visitors can enjoy nature-based activities without harming the environment.

These proactive measures by the Indian states have successfully positioned India as a top tourist destination in Asia-Pacific region offering incredible opportunities for adventure tourism, cultural exploration and relaxation.

Indian states promoted its tourism products to the Europeans at ITB Berlin 2023.

Goa Tourism

Goa Tourism participates at ITB Berlin 2023, the world’s largest travel trade show that was held for three days from 7th to 9th March in Germany’s capital, the city of Berlin.

Goa promotes its inbound tourism and services at ITB Berlin 2023 with special highlight on the hinterland, eco-tourism, culture and heritage of Goa. The intention is to promote the state as a premium all-round tourist destination. The state of Goa lies on the Western Coast of India with an area of 3702 km2, bounded by the states of Maharashtra in the north, Karnataka in the south and by the Arabian Sea on the west.

The 105 kilometers of Goa’s coastline are famously made up of sandy beaches and estuaries, and the beaches of Goa have become a major attraction for domestic and international tourists seeking adventure tourism such as Parasailing, Kayaking, Scuba Diving, Surfing, Hot Air Balloon Rides, Snorkeling, Jet Skiing, Helitours (helicopter tours), Bungee Jumping, Bird Watching, Jungle and Spice Farm Tours and many more exciting activities the state offers. Goa is home to a wide variety of historical and cultural landmarks, such as several churches, like the Basilica of Bom Jesus, which contains the sacred relics of St. Francis Xavier, and Se Cathedral in Old Goa, both of which are recognised as UNESCO World Heritage Sites. The state’s capital, Panaji, also known as Panjim, also has lovely Portuguese homes and a charming Latin quarter called Fontainhas. The state is home to a large number of forts, including Reis Magos, Cabo De Rama, Tiracol, and Corjuem, as well as various temples such as Mangueshi, and Tambdi Surla.

Uttar Pradesh Tourism

Indian state Uttar Pradesh participates in ITB Berlin (March 7th – 9th, 2023) in Berlin, Germany. During these 3 days, the state will be promoting its inbound tourism to Berlin and other parts of Germany.

Uttar Pradesh Tourism Board aims to promote the state as a prime international tourism destination catering to all categories of tourists and visitors by showcasing the values of cultural diversity, harmony and the depth of civilization that represents the State of Uttar Pradesh.

Uttar Pradesh is the four largest state in India, majorly known as the land of epics, holy rivers, ancient cities and pilgrimage. A place where great sages have emerged, religions have evolved, and two of India’s greatest epics are said to have been written: Ramayana and Mahabharata. The cities are strewn with various spiritual sites and lakes that were commissioned under the patronage of the mighty dynasties that held the throne at different points in time.

Karnataka Tourism

Karnataka Tourism promotes the state’s inbound tourism, particularly its wildlife, heritage, culture, beaches and adventure activities through a road show, that was held on 10th March 2023 at Munich, Germany.

The main objective behind the event is to promote the state as an all-round tourism destination offering a range of services. Service providers from Karnataka will also be present at the road show viz. Skyway International Travels, Dhole’s Den-Bhandipur, Mysore Taxiwala, Green Path Eco-Hotel Resort (Organic Restaurant), Shathayu Ayurveda, Hotel Maurya-Bengaluru, Swathi Group of Hotels, Gamyam Ayurveda and Yoga Retreat and Travel India Company.

« Back to Page

• Chiva-Som Debuts ‘A Taste Of Tranquility’ in Mumbai: A Fusion of Wellness and Gastronomy Exclusive Event Unveiling

• InterContinental Hotels Group & Resorts Accelerates Expansion in India set to Double Presence with 100 New Hotels in Five Years

• How Does the New Cascade Schengen Visa Ease European Travel for International Travelers? Explained

• Indian students will now enjoy new rules in Europe with Schengen Visa

• Sirius India Airlines boosts luxury air tourism