India’s Kerala Ranked Among The World’s Top 26 Destinations For 2026 By The Rough Guide, Alongside Global Tourism Hotspots Across Europe, Asia, Africa, And The Americas

Published on December 28, 2025

Global travel preferences for 2026 have been carefully analysed by The Rough Guide, a London-based travel authority renowned for its guidebooks and curated travel experiences. Based on more than 30,000 trip enquiries sent to its network of local experts, a definitive list of the world’s top travel destinations, slow travel hotspots, and culturally immersive locations has been released. Within this globally curated ranking, Kerala, located in India, has been placed at number 16, reinforcing its reputation as one of the most rewarding destinations for relaxed and meaningful tourism.

The list reflects a growing shift toward authentic travel experiences, cultural exploration, and sustainable tourism, moving away from rushed itineraries toward deeper engagement with local landscapes and traditions. Destinations across Europe, Asia, Africa, and the Americas have been recognised for their ability to offer travellers a balance of heritage, nature, cuisine, and everyday life.

Among bustling cultural capitals, pristine islands, wildlife reserves, and historic regions, Kerala’s inclusion highlights India’s growing appeal in the global tourism landscape. With its tranquil backwaters, mist-covered hills, and long-standing traditions of hospitality, Kerala has been identified as an ideal destination for travellers seeking calm, depth, and connection. The ranking positions Kerala alongside celebrated locations such as Morocco, Italy, Japan, Brazil, and France, underscoring its international significance for travel in 2026.

The Rough Guide’s Global Travel Outlook For 2026

An extensive analysis of traveller interest has been conducted by The Rough Guide to determine the destinations expected to define travel in 2026. Enquiries submitted by travellers worldwide were reviewed to identify places that promise memorable, immersive, and slower-paced journeys. Emphasis has been placed on destinations where local culture, environment, and community life remain central to the visitor experience.

Rather than focusing solely on luxury or popularity, the list highlights regions where meaningful engagement is encouraged. As a result, many of the selected destinations are known for walkable cities, regional cuisines, heritage architecture, and opportunities for unhurried exploration.

Marrakech, Morocco: A Sensory Cultural Gateway

Marrakech in Morocco has secured the top position due to its vibrant cultural fabric and affordability. Traditional riads, bustling souks, and historic courtyards have been recognised as central to the city’s appeal. Culinary traditions and everyday street life continue to draw travellers seeking immersive North African experiences.

Crete, Greece: Island Life With Depth

Crete in Greece has been highlighted for its authenticity and diversity. Scenic hiking trails, ancient ruins, turquoise coastlines, and regional cuisine are all experienced without the need to leave the island, making it ideal for flexible and enriching travel.

Bali, Indonesia: Renewed Focus On Sustainable Tourism

Bali in Indonesia has been recognised for its renewed efforts toward cultural and environmental preservation. Spiritual retreats, rice terraces, and adventure experiences are now being shaped by sustainability-focused policies.

Tokyo, Japan: Urban Energy With Easy Access

Tokyo in Japan has been praised as a highly connected base for exploring the wider country. Urban vibrancy combined with efficient transport allows travellers to balance city life with nearby cultural and natural attractions.

Rome And Sicily, Italy: Timeless Heritage And Living Traditions

Italy features prominently with both Rome and Sicily included. Rome continues to attract visitors through its historic monuments and evolving culinary scene, while Sicily is celebrated for its layered cultural history shaped by Greek, Norman, and Arab influences.

Lisbon And Seville, Portugal And Spain: Slow European Rhythms

Lisbon in Portugal and Seville in Spain have been recognised for their relaxed pace of life, walkable streets, historic architecture, and rich musical and culinary traditions. These cities exemplify slow urban travel in Europe.

Hanoi And Bangkok, Vietnam And Thailand: Evolving Asian Cities

Hanoi in Vietnam and Bangkok in Thailand represent Southeast Asia’s balance between tradition and modernity. Hanoi’s calm lakeside mornings and Bangkok’s evolving infrastructure and creative districts continue to attract global travellers.

Paris And Provence, France: Everyday Elegance And Countryside Calm

France appears with both Paris and Provence. Paris is being rediscovered for its neighbourhood life and quieter charms, while Provence is celebrated for its lavender fields, Roman heritage, and slow rural experiences.

Brazil’s Diverse Landscapes: Rio De Janeiro And Pantanal

In Brazil, Rio de Janeiro has been acknowledged for its dramatic urban landscape framed by beaches and rainforest, while Pantanal stands out as a wildlife haven offering exceptional visibility of native species.

Namibia And Kruger National Park, Africa’s Wild Appeal

Namibia and Kruger National Park in South Africa reflect Africa’s draw for travellers seeking vast landscapes, wildlife encounters, and solitude. These destinations support flexible exploration and meaningful engagement with nature.

The Highlands Of Scotland And The Dalmatian Coast, Europe’s Scenic Escapes

The Scottish Highlands in Scotland and the Dalmatian Coast with Dubrovnik in Croatia have been highlighted for their scenic beauty, historic settings, and opportunities for road trips and coastal exploration.

Kerala, India: A Benchmark For Slow And Immersive Travel

At number 16, Kerala in India has been recognised as one of the most compelling destinations for 2026. The region’s appeal lies in its gentle pace of life and harmonious blend of nature and culture. Experiences such as waking up aboard traditional rice barges in the backwaters and spending evenings in tea-covered hills have been identified as emblematic of Kerala’s travel experience.

The state’s long-standing traditions, wellness practices, and warm hospitality contribute to an atmosphere where travellers are encouraged to slow down and engage deeply. Unlike high-pressure tourist circuits, Kerala offers continuity between daily life and visitor experiences, making it particularly attractive for extended stays and reflective journeys.

Other Standout Destinations Across The Globe

Destinations such as Budapest in Hungary, Yucatán in Mexico, Chiang Mai in Thailand, Palawan in the Philippines, Tenerife in Spain, Amalfi Coast in Italy, and Istanbul in Turkey further enrich the list. Each location has been chosen for its ability to offer layered experiences that extend beyond surface-level tourism.

A Global Shift Toward Meaningful Travel

The 2026 destination list reflects a broader transformation in travel priorities. Places that encourage patience, curiosity, and cultural respect are being increasingly valued. Regions across Asia, Europe, Africa, and the Americas are being celebrated not only for beauty but also for authenticity and sustainability.

Kerala’s inclusion reinforces India’s growing prominence in global tourism and highlights the importance of destinations that allow travellers to reconnect with nature, culture, and themselves.

The Rough Guide’s Top 26 Destinations for 2026 presents a thoughtfully curated vision of global travel. From Morocco to Japan, Italy to Brazil, and Scotland to India, the list reflects a collective desire for slower, richer, and more immersive journeys. Kerala’s position among these globally admired destinations underscores its enduring appeal and its readiness to welcome travellers seeking meaningful experiences in the coming year.