India’s Luxury Traveller’s Dream: Sarova Hotels Revolutionizes Kenya Tourism with Unbeatable Deals in 2026!

Published on February 16, 2026

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In the last few years, Kenya’s tourism sector has experienced significant growth, attracting a rising number of international visitors. Government initiatives like simplified visa processes and enhanced aviation connectivity have made the country a top destination for global travellers. India has emerged as a key focus for Kenya’s tourism marketing, with projections showing a steady increase in the number of Indian tourists. In line with this, Sarova Hotels & Resorts, one of Kenya’s prominent hotel brands, is stepping up its efforts to target the Indian market with new strategies and enhanced offerings.

According to data from the Kenya Tourism Board (KTB), the country recorded an impressive number of international arrivals in 2024, with 2.29 million visitors, marking a strong recovery from the pandemic years. This growth is attributed to the government’s efforts to improve tourism infrastructure, introduce the e-visa system, and participate in global tourism fairs to boost its visibility. The Kenya Ministry of Tourism has set ambitious goals to attract more visitors through the National Tourism Strategy 2025-2030, aiming to make Kenya a competitive global tourism hub.

The Indian market, with its growing outbound travel segment, has become a crucial part of Kenya’s strategy. Indian travellers are increasingly seeking wildlife safaris, cultural experiences, and beach holidays — all of which Kenya offers in abundance. This has led to a renewed focus on engaging Indian travellers through targeted marketing and promotional campaigns.

Sarova Hotels & Resorts, a well-known hospitality brand in Kenya, has recognized the potential of the Indian market and has made it a priority for 2026. The group has appointed AVIAREPS India as its official sales and marketing representative in India to help expand its presence. AVIAREPS is expected to play a vital role in promoting Sarova’s offerings to Indian tour operators, travel agents, and the broader market. With their local expertise, they aim to increase brand visibility and drive bookings from India.

Sarova’s properties, such as the Sarova Stanley in Nairobi and Sarova Whitesands Beach Resort & Spa in Mombasa, are particularly well-suited to cater to Indian tourists, thanks to their diverse offerings. These range from luxurious accommodations to tailored experiences designed for family groups, destination weddings, and business meetings. By focusing on India, Sarova hopes to tap into a growing market of affluent travellers who are looking for unique experiences abroad.

Kenya’s government is also doing its part to make travel easier for Indian visitors. The e-visa system has been a game-changer, simplifying the visa process for Indian tourists, making Kenya more accessible than ever before. The Kenyan government is also promoting MICE tourism (Meetings, Incentives, Conferences, and Exhibitions) to attract corporate groups, an area where Indian companies are showing increasing interest. This is expected to further boost the tourism sector in Kenya.

As part of its expanded India-focused strategy, Sarova Hotels is developing customized travel packages to appeal to the preferences of Indian tourists. The packages include guided safaris, cultural tours, and beach vacations, along with Indian-friendly cuisine and other facilities that cater to Indian tastes. These offerings aim to provide a comprehensive experience, ensuring that Indian tourists feel at home while enjoying the beauty and culture of Kenya.

The relationship between Kenya and India in terms of travel and tourism is a natural fit. The two countries have long-standing ties, with many Indian expatriates living in Kenya and strong business relationships between the two nations. This connection creates an opportunity to deepen tourism exchanges, particularly with India’s rising middle class increasingly seeking overseas travel experiences.

Sarova Hotels & Resorts’ push to attract Indian tourists comes at a time when Kenya is strategically positioning itself as a leading global tourist destination. Through targeted marketing, improved travel infrastructure, and customized offerings, Kenya is ready to tap into the potential of the Indian market. As tourism flows continue to rise, the future looks promising for the Kenya-India tourism relationship, which will no doubt continue to foster mutual growth and cultural exchange. Whether it’s the thrill of a safari, the allure of pristine beaches, or the rich cultural heritage, Kenya is prepared to offer Indian tourists unforgettable experiences that will keep them coming back for more.