India’s Shines as Aie River Festival Sparks Cultural Renaissance and Thrilling Adventures in Chirang, Paving the Way for Sustainable Tourism Growth in Assam

Published on December 27, 2025

India’s Chirang District is experiencing a cultural renaissance with the launch of the Aie River Festival, a transformative event set to elevate Assam’s tourism scene. The festival, running from December 27 to January 7, showcases the region’s rich heritage while offering a blend of thrilling activities and sustainable tourism initiatives. It aims to attract both local and international visitors, creating a platform for community engagement, economic growth, and the preservation of traditional craftsmanship. With its diverse attractions, from cultural performances to eco-tourism experiences, the Aie River Festival is positioning Assam as a vibrant destination that offers unforgettable experiences for all.

The Aie River Festival has officially begun along the picturesque Aie River in Chirang district, marking the start of twelve days of vibrant celebrations from December 27 to January 7. This festival, which is centered around culture, tourism, and community engagement, promises to become a landmark event for both locals and visitors, offering a unique experience that highlights the region’s rich heritage and natural beauty.

The festival was inaugurated with much fanfare, and its opening ceremony was graced by key local leaders and officials. Among them were Paniram Brahma, Executive Member of the BTC Forest Department, Dhiraj Borgoyary, Executive Member of the BTC Tourism Department, and Chirang District Commissioner Jatin Bora. Their presence underscored the importance of the festival, which is expected to attract a large number of tourists from across Assam, putting this new destination firmly on the state’s tourism map.

The location of the festival is culturally significant, as it was previously the site of the Dwijing Festival, a major event that had been suspended for five years under the UPPL-led government. The Bodoland Territorial Council (BTC) elections saw promises of its revival, with BTC CEM Hagrama Mohilary vowing to bring back the festival if the BPF regained power. However, due to time constraints, the festival could not be revived this year, leading to the creation of the Aie River Festival. This new celebration carries forward the legacy of the Dwijing Festival, with a strong focus on preserving and promoting the region’s cultural heritage. Paniram Brahma, in his address, emphasized the festival’s role in ensuring that local traditions are not only preserved but also celebrated.

A poignant moment during the opening ceremony was the tribute to the late singer and cultural icon, Zubeen Garg. A tribute site was unveiled by Chirang District Commissioner Jatin Bora, honoring the singer’s immense contribution to Assam’s cultural identity. This gesture was part of the festival’s broader effort to recognize and celebrate artists who have shaped the region’s cultural landscape, especially those who have inspired the younger generation.

The Aie River Festival is designed to be a multifaceted event that blends entertainment with cultural preservation and economic development. It features a diverse range of activities, including stalls, exhibitions, and fairs where local artisans, weavers, and small entrepreneurs can showcase traditional handloom products, textiles, and handicrafts. These exhibitions provide a valuable platform for small businesses, giving them a chance to reach a wider audience while also supporting the region’s centuries-old craftsmanship traditions.

For those seeking adventure, the festival offers a range of thrilling experiences. Visitors can enjoy elephant safaris, horse safaris, and even hot air balloon rides along the scenic riverfront, offering breathtaking views of the surrounding landscape. The evenings are packed with cultural performances, including dance and music competitions, providing an opportunity for both seasoned and emerging artists to showcase their talents. These performances aim to engage the youth, fostering a new generation of artists while celebrating the rich cultural traditions of Assam.

The opening day of the festival also featured a half-marathon, symbolizing health, unity, and community involvement. This event was followed by a bodybuilding competition, adding an extra layer of excitement for festival-goers. These activities highlight the festival’s inclusive approach, catering to a wide range of interests and ensuring that there is something for everyone to enjoy.

While the Aie River Festival offers ample entertainment, its deeper purpose lies in promoting eco-tourism, preserving indigenous cultures, and fostering social cohesion. The festival takes full advantage of the natural beauty of the Aie River, which serves as the perfect backdrop for the celebrations. This focus on the environment not only enhances the region’s appeal as a tourist destination but also encourages sustainable tourism practices that are vital for long-term conservation.

The inauguration was also attended by former Sidli MLA Motindra Basumatary and other office-bearers from the Central and District Committees of the BPF. Their participation underscores the festival’s political and cultural significance, as it brings together various community leaders in support of a shared vision: revitalizing the region’s heritage while driving sustainable development.

India’s Chirang District is experiencing a cultural revival with the Aie River Festival, a transformative event that is set to elevate Assam’s tourism scene. From traditional crafts to eco-tourism, the festival promises unforgettable experiences, making Assam a must-visit destination.

With its comprehensive programs, the Aie River Festival is poised to make a significant impact on the region, both in terms of cultural revival and tourism promotion. By blending entertainment, community engagement, and eco-tourism, the festival offers an exciting opportunity to explore Assam’s cultural roots while promoting a sustainable future. As it continues through January 7, the Aie River Festival is set to become an annual celebration that attracts visitors from near and far, cementing Chirang district’s position as a top destination for cultural tourism in Assam.