India’s Tourism Sector Set for Growth as United Hospitality Management Acquires Rosastays

Published on December 11, 2025

United Hospitality Management (UHM) has made a significant move into the Indian hospitality market with the acquisition of Rosastays, a boutique hotel brand that operates 17 properties across key Indian tourist destinations such as Goa, Kasauli, Nainital, Pushkar, and Shimla. This acquisition, spearheaded by Managing Director Deepika Arora, marks an important milestone in UHM’s global expansion strategy and underscores the company’s long-term commitment to the fast-evolving hospitality industry in India.

Rosastays is known for offering unique, personalised experiences in some of India’s most sought-after tourist destinations. The brand’s properties, which include boutique hotels and luxury retreats, have attracted travelers seeking comfort, style, and local charm. With locations in Goa, Kasauli, Nainital, Pushkar, and Shimla, Rosastays has established a strong presence in both popular and offbeat destinations. This acquisition will allow UHM to leverage Rosastays’ well-established brand while expanding its footprint in India’s diverse and growing tourism market.

Strategic Expansion in Key Indian Tourist Destinations

The acquisition of Rosastays is a strategic move that strengthens UHM’s presence in several key tourism markets across India. Each of the destinations where Rosastays operates offers unique attractions and appeals to different segments of the traveling population. The move reflects UHM’s goal of tapping into India’s booming domestic and international tourism sector.

Goa is one of India’s most famous beach destinations, attracting both domestic and international tourists year-round. With its vibrant culture, stunning beaches, and rich Portuguese heritage, Goa remains a hotspot for leisure travellers. By acquiring Rosastays’ properties in Goa, UHM gains a foothold in one of India’s most competitive hospitality markets, catering to tourists looking for both luxury and boutique experiences.

Kasauli, a charming hill station located in Himachal Pradesh, is a favorite among tourists looking to escape the heat and hustle of city life. Known for its scenic beauty, colonial architecture, and peaceful atmosphere, Kasauli attracts both Indian and international visitors. The addition of Rosastays’ Kasauli properties enhances UHM’s portfolio in the northern hill stations of India, which are becoming increasingly popular among tourists seeking a quieter, nature-centric escape.

Nainital, located in the Kumaon region of Uttarakhand, is another well-known hill station in India. Famous for its picturesque lake and surrounding hills, Nainital attracts a mix of leisure travelers and adventure seekers. UHM’s acquisition of Rosastays’ Nainital properties positions the company to tap into the growing demand for leisure tourism in the region, particularly among families and honeymooners.

Pushkar, a town in Rajasthan known for its sacred Pushkar Lake and vibrant camel fair, is an essential stop for cultural tourists. The destination’s spiritual and cultural significance, combined with its proximity to Jaipur, makes it an appealing location for both domestic and international visitors. UHM’s acquisition of Rosastays in Pushkar further diversifies its portfolio by adding a strong presence in Rajasthan’s rich cultural tourism market.

Finally, Shimla, one of India’s most popular hill stations, remains a top destination for travelers seeking a cooler climate and a blend of British-era charm. Its accessibility from major cities like Delhi, Chandigarh, and Amritsar makes it a favorite among tourists. With its strong tourist flow, Shimla offers an opportunity for UHM to expand its offerings in the northern region of India.

Strengthening UHM’s Presence in India’s Hospitality Industry

The acquisition aligns with United Hospitality Management’s long-term vision of becoming a leading player in India’s rapidly growing tourism sector. India has become one of the world’s most dynamic travel markets, driven by increasing domestic tourism, rising disposable incomes, and a growing middle class. According to the Indian Ministry of Tourism, India’s tourism sector is expected to reach significant growth in the coming years, both in terms of international arrivals and domestic travel.

UHM’s entry into the Indian market through the acquisition of Rosastays will allow the company to cater to this growing demand. By leveraging Rosastays’ established brand, UHM can quickly tap into an existing customer base while also offering new experiences that combine luxury with authentic local charm. The strategic locations of Rosastays’ properties will further enhance UHM’s market reach, ensuring a diversified portfolio that can cater to various types of travelers.

Enhancing the Guest Experience and Local Impact

UHM’s commitment to offering exceptional guest experiences aligns with Rosastays’ brand ethos, which focuses on providing personalized services and intimate, boutique accommodations. With this acquisition, UHM is poised to enhance the customer experience in these popular destinations by blending luxury with the local culture of each region.

In addition to improving the guest experience, UHM’s expansion into India is expected to have a positive impact on the local economy. The hospitality sector plays a key role in generating employment and supporting local businesses. By maintaining a focus on sustainable tourism practices and responsible hospitality management, UHM aims to support local communities, promote regional tourism, and contribute to the growth of India’s hospitality industry.

Future Growth and Expanding Market Reach

With the acquisition of Rosastays, UHM has laid the foundation for further growth in India and beyond. The company’s strategy includes expanding its portfolio of properties in high-demand tourist destinations and enhancing its service offerings to meet the evolving needs of today’s travelers. By capitalizing on India’s diverse tourism landscape and Rosastays’ established presence, UHM is positioned to make a significant impact in the country’s competitive hospitality market.

As international tourism to India rebounds post-pandemic, the opportunities for growth in the hospitality sector are immense. UHM’s focus on expanding its footprint in both popular and emerging destinations, coupled with a strong commitment to customer satisfaction and local partnerships, will enable the company to capture a growing share of the Indian market.

Conclusion: A New Chapter in India’s Hospitality Sector

United Hospitality Management’s acquisition of Rosastays represents a new chapter in the Indian hospitality industry. With its unique blend of boutique properties in key tourist destinations, UHM is well-positioned to tap into the growing demand for high-quality, personalized travel experiences. As UHM continues to expand its presence in India, it will undoubtedly play a key role in shaping the future of the country’s tourism and hospitality landscape.