Indigenous Tourism Flourishes in Cariboo Chilcotin Coast as ITAC and CCCT Join Forces

Published on November 1, 2025

The Cariboo Chilcotin Coast (CCCT) and the Indigenous Tourism Association of Canada (ITAC) have renewed their collaborative Memorandum of Understanding (MOU) to drive Indigenous tourism growth across the Cariboo Chilcotin Coast region. This vital partnership, reaffirmed at the Cariboo Chilcotin Coast Tourism Summit in Quesnel, will focus on boosting Indigenous tourism offerings and supporting local communities throughout the region.

At the heart of this initiative is the recognition that Indigenous tourism is not just an economic opportunity but a vehicle for cultural exchange, education, and shared growth. Keith Henry, President and CEO of ITAC, emphasized that this renewed MOU will provide the necessary framework to enhance tourism opportunities and bring lasting benefits to Indigenous communities in the region. “Our partnership with the CCCT is key to expanding Indigenous tourism in British Columbia,” said Henry. “Through joint initiatives, we aim to foster a sustainable tourism economy that will uplift local communities and celebrate Indigenous culture.”

Tourism’s Impact on the Cariboo Chilcotin Coast Region

The signing of this renewed MOU is a significant moment for the region, where Indigenous tourism has already been identified as a driving force in the area’s tourism industry. Both organizations are committed to supporting a thriving tourism sector that respects and showcases Indigenous traditions, knowledge, and experiences.

The region itself, recognized globally as a Biosphere Certified Destination by the Responsible Tourism Institute, is known for its stunning natural beauty, rich cultural heritage, and vast outdoor tourism opportunities. From adventure tourism to cultural experiences, the Cariboo Chilcotin Coast offers one-of-a-kind travel experiences. It is in this context that the renewed MOU between ITAC and CCCT takes on special importance, as it seeks to elevate Indigenous tourism experiences and create pathways for local economic growth.

In her remarks, Amy Thacker, CEO of Cariboo Chilcotin Coast Tourism, highlighted the immense value of Indigenous tourism as a major contributor to the region’s visitor economy. “The tourism experiences here are truly unique,” said Thacker. “This renewed MOU will strengthen our region’s Indigenous tourism offerings and help us share these incredible experiences with more visitors, while ensuring benefits for all communities.”

Shared Goals for Collaboration

The collaboration will focus on a variety of initiatives, including co-marketing, promoting Indigenous tourism businesses, and organizing tourism media events. A significant part of the partnership will also involve workforce development initiatives aimed at helping local Indigenous businesses recruit and retain employees, ensuring the long-term sustainability of the tourism sector.

Through this MOU, both ITAC and CCCT aim to showcase Indigenous tourism in the Cariboo Chilcotin Coast through various platforms, both in Canada and internationally. These efforts will help enhance visibility for Indigenous businesses, attract more tourists, and generate local employment opportunities. By working together, ITAC and CCCT are fostering a stronger, more interconnected tourism industry in British Columbia.

Building a Future of Sustainability and Prosperity

The impact of this partnership will not only be seen in the growth of Indigenous tourism but in the long-term benefits it will bring to the entire Cariboo Chilcotin Coast region. With tourism playing an increasingly important role in the local economy, initiatives like this are vital for ensuring sustainable, inclusive growth.

For the Indigenous communities in the area, this renewed MOU symbolizes more than just economic opportunity; it is a recognition of the value of their cultural heritage and the potential for tourism to create shared prosperity. By working together with ITAC and CCCT, these communities can continue to share their traditions with the world while gaining new opportunities for economic self-determination.

The Cariboo Chilcotin Coast is a place where nature and culture intersect in meaningful ways, and the partnership between ITAC and CCCT will continue to amplify the stories and experiences that make the region so special. As both organizations move forward, their commitment to working with Indigenous communities to build a sustainable tourism economy remains a core focus.