Indonesia aims for 14.3M tourists in 2024 with sustainable tourism goal

Tuesday, January 16, 2024

Indonesia aims for sustainable tourism, targeting 14.3M global travelers in 2024 under Minister Sandiaga Uno, focusing on eco-friendly practices.

Indonesia, under the leadership of Tourism and Creative Economy Minister Sandiaga Uno, is making a significant push for sustainable tourism, aiming to draw 14.3 million international travelers in 2024. This ambitious goal is part of a wider plan to tap into the rising trend of sustainable tourism worldwide.

Speaking at the Asia-Pacific Tourism Conference in Bali, Uno emphasized the need for cooperation among various parties to promote sustainable tourism in Indonesia. He identified three key tourism trends that are crucial for attracting a broad range of eco-aware tourists: ecotourism, cultural tourism, and adventure tourism.

A major focus is on ecotourism, with initiatives like encouraging the use of electric vehicles and providing accommodations that utilize green energy. These measures are expected to bolster the attractiveness of Indonesia’s natural sites while protecting its environmental health.

The minister’s vision for the tourism industry goes beyond sheer numbers; it’s anchored in a commitment to sustainable growth. He highlighted the tourism industry potential to support around 46 million people employed in tourism-related jobs in Indonesia and to create new employment opportunities, aligning with the national objective of generating 4.4 million new jobs.

Indonesia’s tourism industry has shown promising progress. Last year, the nation saw 11.5 million international tourist arrivals, exceeding the set goal of 8.5 million, with Bali contributing about half of these visits.

The target of attracting 14.3 million international tourists in 2024 represents a significant increase and underscores Indonesia’s commitment to eco-friendly tourism. This objective positions Indonesia as a rising star in sustainable travel, poised to make a substantial contribution to the international tourism landscape.

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