Indonesia: Luxury Travel’s Future is Here, A Heartfelt Welcome to the World’s Elite

Published on November 30, 2025

The heart of Indonesia awaits the world. This nation offers more than just stunning views. It offers a profound, emotional journey. It is a place of deep cultural warmth. The landscapes offer true serenity. Indonesia is ready to share its soul with the global elite.

The Ministry of Tourism of the Republic of Indonesia (MoT) will go to the International Luxury Travel Market (ILTM). This major event takes place in Cannes, France. The dates are from December 1 to 4, 2025. This participation is highly strategic. It shows the commitment to the premium travel market. The MoT seeks to strengthen Indonesia’s global position.

The Vision: Go Beyond Ordinary

The MoT has a clear global branding campaign. It is called “Go Beyond Ordinary.” This campaign is central to the strategy. It positions Indonesia uniquely. The nation is promoted as an extraordinary journey. This journey includes its culinary richness. It includes the genuine cultural warmth. The serene beauty of the islands completes the experience.

The Deputy Minister for Marketing, Ni Made Ayu Marthini, spoke about this vision. She stated that Indonesia is much more than its natural beauty. She described the nation as a deeply emotional journey. This message is resonating globally.

Strengthening the Global Presence

ILTM Cannes is the most influential marketplace. Over 2,200 luxury travel buyers will attend. They come from 85 different countries. Major international media will also be present. Indonesia’s presence will elevate its brand visibility. The goal is to reinforce its standing. Indonesia is a premium destination for affluent visitors.

The Ministry affirms its strategy. This high-profile event provides a decisive platform. It allows Indonesia to present premium products. These presentations go directly to influential global partners. This action will accelerate efforts for global competitiveness. It strengthens the nation in the luxury segment. This approach also advances the commitment to sustainable growth. High-quality tourism is the priority.

A Curated Showcase of Excellence

The Indonesian showcase is carefully curated. It highlights the nation’s best luxury products. It targets the most discerning travelers worldwide. The MoT has planned an ambitious schedule. They have booked more than 100 prescheduled business meetings. These meetings are with global decision-makers.

The premium offerings are diverse and spectacular. Indonesia will feature top-tier marine destinations. It will also present world-class wellness retreats. Refined gastronomy will tempt the palate. Exclusive yacht experiences are on offer. Private journeys and bespoke tourism services are key features.

The Ministry is partnering with exceptional Indonesian luxury brands. These brands represent the highest standards. Celestia is one partner, showcasing luxury yachts. Two luxury accommodation partners are included. Samabe Bali Suites and Villas is one example. One Eleven Resorts Bali is the other partner. These collaborations ensure a powerful presentation.

World-Class Recognition

Indonesia enters ILTM Cannes with strong momentum. The country has received rising global recognition. This success is in the high-end luxury sector. Global accolades prove the world-class status.

A total of 33 Indonesian hotels received high honors. They were awarded the Michelin Keys 2025. This recognition highlights accommodation excellence. Furthermore, several Indonesian establishments were celebrated. Hotels, restaurants, and bars earned positions. They received the prestigious Tatler Best Awards 2025. They secured spots among the Best 100 in the Asia Pacific. These achievements confirm Indonesia’s standing. They underscore its elevated hospitality experiences. They prove the quality of its fine dining scene.

This global acclaim provides confidence. It validates the Ministry’s focus on quality. High-end tourism brings significant economic benefits. It supports conservation efforts. It helps preserve cultural heritage. The focus is on quality over quantity.

A Sustainable Future for Travel

The MoT’s participation is a critical step. It is part of a broader strategy. The strategy aims to secure long-term tourism growth. This growth must be both sustainable and high-quality. Indonesia seeks travelers who value authenticity. They also seek meaningful experiences. The nation offers unique and exclusive options.

The Deputy Minister Marthini affirmed the nation’s promise. She stated that Indonesia’s premium products are exceptional. She added that the focus is on providing exclusive, authentic experiences. This is for discerning travelers globally.

This focused strategy will boost tourism revenue. It creates jobs in the local communities. It encourages responsible investment. The luxury segment drives innovation. It sets new standards for environmental stewardship. The Ministry is investing in the future. It is a future where tourism benefits all.

This journey to Cannes is more than a trade show. It is an act of international diplomacy. It is a heartfelt invitation to the world. It is an offer to experience the truly extraordinary.

The nation opens its heart. It is ready to be discovered. Come and feel the passion of Indonesia. Come and go beyond ordinary. The journey of a lifetime awaits the elite traveler.