Indonesia Takes the Spotlight at ILTM Cannes 2025 to Boost Luxury Tourism

Published on December 1, 2025

Indonesia is poised to make a significant mark on the global luxury travel scene with its participation at the renowned International Luxury Travel Market (ILTM) Cannes 2025, held at the prestigious Palais des Festivals et des Congrès in Cannes, France. This year’s event, running from 1 to 4 December, offers Indonesia a vital platform to present its world-class tourism offerings to over 2,200 international luxury travel professionals and media representatives from 85 countries.

With a firm commitment to enhancing the country’s status in the premium travel market, Indonesia is determined to attract affluent tourists looking for exceptional, bespoke experiences. At ILTM Cannes 2025, Indonesia will spotlight its exclusive offerings, including top-tier marine destinations, wellness retreats, fine dining, luxurious private tours, and high-end accommodation options, setting itself apart as a must-visit destination for the discerning traveller.

Indonesia’s Growing Prestige in Luxury Tourism

Over the past year, Indonesia has gained international recognition in the luxury tourism sector, further solidifying its position as a prime destination for those seeking unforgettable experiences. A notable achievement includes the selection of 33 Indonesian hotels for the coveted Michelin Keys 2025, along with several establishments earning prestigious spots in the Tatler Best Awards 2025, which lists the top 100 luxury destinations in the Asia Pacific region.

The Ministry of Tourism has been strategically positioning Indonesia to appeal to high-net-worth individuals by focusing on delivering a unique blend of luxury, cultural richness, and unspoiled natural beauty. This effort underscores Indonesia’s evolving reputation as a destination where world-class accommodation, exceptional gastronomy, and serene landscapes come together to create unparalleled travel experiences.

Bespoke Tourism: Exclusive Partnerships and Premium Offerings

At the heart of Indonesia’s presentation at ILTM Cannes 2025 will be a selection of curated luxury experiences, designed to appeal to global travellers with a taste for the extraordinary. The Ministry has teamed up with three premium Indonesian brands for this year’s event: Celestia, which offers exclusive yacht charters; Samabe Bali Suites and Villas, known for its luxury accommodations in Bali; and One Eleven Resorts Bali, renowned for its refined and serene retreat settings.

Each of these brands exemplifies the high standard of luxury that Indonesia aims to promote. Their curated services, including private journeys, wellness programmes, and gourmet experiences, showcase the country’s dedication to offering highly personalised, top-tier travel experiences.

Indonesia’s Vision for Luxury Tourism: A Cultural and Emotional Journey

With its participation in ILTM Cannes, Indonesia not only aims to highlight its luxurious offerings but also to convey a deeper message through its global branding campaign, “Go Beyond Ordinary.” The campaign emphasises Indonesia’s unique ability to provide not just a beautiful destination but also an enriching emotional journey that draws from the country’s cultural diversity, rich culinary heritage, and peaceful natural surroundings.

As part of its continued commitment to sustainable tourism development, Indonesia is positioning itself as a leader in the luxury travel market, offering high-quality, sustainable experiences that appeal to conscious travellers. The country’s diverse attractions, from private island escapes to high-end wellness retreats, are designed to meet the needs of travellers seeking both indulgence and meaning.

Indonesia at the Forefront of Luxury Travel

With its growing influence and dedication to enhancing the luxury travel segment, Indonesia’s presence at ILTM Cannes 2025 marks a pivotal moment in its quest to become a global leader in luxury tourism. By forging strong partnerships with top-tier brands and attracting key decision-makers in the travel industry, Indonesia is on track to become one of the world’s top destinations for luxury travel.

The country’s participation at ILTM Cannes also signals its broader strategy of not only boosting global recognition but also contributing to the growth of sustainable, high-quality tourism that benefits both visitors and local communities. As Indonesia continues to craft exceptional, authentic experiences, it reaffirms its place as a premier destination for luxury travellers around the globe.

A New Era for Indonesia’s Luxury Tourism Sector

Indonesia’s engagement at ILTM Cannes 2025 is more than just a showcase of luxury products and services; it is a significant step in strengthening the nation’s competitive edge in the global luxury travel market. By promoting its exclusive offerings and unique cultural experiences, Indonesia is positioning itself as a destination of choice for affluent travellers seeking extraordinary, bespoke journeys.

This strategic move at one of the most prestigious luxury travel events is set to elevate Indonesia’s reputation further, ensuring that it remains a top contender in the international luxury tourism industry for years to come.