Indonesia’s Massive Year-End Shopping Sale: Eighty Percent Discounts Across Bali, Jakarta, Yogyakarta, and Twnty-Four Provinces—A Paradise for Tourists This Christmas!

Published on November 24, 2025

As the holiday season approaches, Indonesia is gearing up for an exciting shopping spree like no other! The country is offering massive discounts of up to 80% across retail outlets, alongside an extra 11% off for foreign tourists, making this the perfect time to visit and shop for holiday gifts or souvenirs. This special offer, which will run from December 18, 2025, to January 4, 2026, is part of the BINA Indonesia Great Sale 2025, an initiative aimed at boosting both domestic and international tourism. With over 380 companies, 80,000 outlets, and 800 brands participating, shoppers can expect a retail paradise spanning across 400 malls in 24 provinces.

What is the BINA Indonesia Great Sale 2025?

The BINA Indonesia Great Sale 2025 (Belanja di Indonesia Aja) is an exciting, nationwide shopping event orchestrated by the Indonesian Tourism Ministry. In partnership with HIPPINDO (Indonesian Retailers and Shopping Centre Tenants Association) and APPBI (Indonesian Shopping Centre Management Association), the event seeks to attract more tourists, boost local spending, and enhance Indonesia’s reputation as a prime shopping destination. The campaign targets a staggering 30 trillion rupiah (approximately US$1.8 billion) in transactions, showcasing Indonesia as the ultimate spot for holiday shopping.

Foreign visitors can enjoy a special 11% discount on top of the already generous discounts ranging from 20% to 80% across participating stores. To access these discounts, all tourists need to do is present their passport at the counter. This initiative aims to make Indonesia a preferred destination for shopping tourism, especially during the bustling holiday season.

Why Shopping Tourism is Crucial for Indonesia

Tourism plays a pivotal role in the Indonesian economy, and shopping is one of the main motivators for international travelers. According to official reports, foreign tourists typically spend 11.4% of their average expenditure on souvenirs and gifts during their trips. With the BINA Indonesia Great Sale, the government hopes to capitalise on this spending behavior and boost tourism and retail industries simultaneously.

Widiyanti Putri Wardhana, the Minister of Tourism, highlighted that shopping is an important facet of tourism. As part of the initiative, the tourism ministry is targeting to significantly increase year-end travel and shopping activity, both of which are expected to contribute to the national economic growth.

The Impact on Indonesia’s Retail Sector

Indonesia’s retail sector is poised for a major boost during this event. This Christmas-New Year shopping campaign is set to become one of the most significant retail periods of the year, second only to the Ramadan and Eid sales. Retailers hope that the event will provide much-needed stimulus to the nation’s retail sector, especially as they bounce back from the impacts of the pandemic.

Retailers from across the country, including well-known brands and regional stores, are excited about the potential for this campaign to elevate Indonesia’s profile in the international shopping scene. The sale promises to not only attract local shoppers but also international tourists who are eager to snag fantastic deals.

A Boost to Year-End Tourism and Economic Growth

Beyond just shopping, this campaign also has a wider impact on Indonesia’s tourism and economic growth. With the holiday season being a peak time for tourism, the government’s campaign will drive tourists to explore the diverse cultural and scenic attractions Indonesia has to offer. From the stunning beaches of Bali to the cultural treasures of Yogyakarta, tourists are encouraged to explore while they take advantage of shopping deals.

The BINA Indonesia Great Sale is expected to be a game-changer for tourism, injecting life into various sectors such as hospitality, transportation, and local attractions. Furthermore, it creates a sense of festivity and excitement across the nation, making it an attractive prospect for travelers worldwide.

Tips for Tourists Planning to Visit Indonesia

If you’re planning to travel to Indonesia during this period, here are some tips to help you make the most of your shopping spree:

1. Plan Ahead: Ensure that you have your passport ready to avail the extra discounts for foreign tourists. The offer is valid only for passport holders from abroad.
2. Explore Local Markets: While the malls will offer incredible discounts, don’t miss the chance to explore local markets. Indonesian markets often feature unique handicrafts, textiles, and souvenirs that reflect the rich local culture.
3. Check for Special Deals: Many stores will be offering additional promotions on top of the already huge discounts. Stay alert to maximize your savings!
4. Combine Shopping with Sightseeing: Indonesia offers much more than shopping. Take time to explore beautiful destinations like Jakarta, Bali, Sumatra, and Sulawesi, where you can enjoy nature, culture, and cuisine along with your shopping.
5. Stay Safe: Always be mindful of your belongings while shopping in crowded areas. Indonesia is generally safe for tourists, but like any major shopping hub, it’s wise to stay vigilant.

The Future of Shopping Tourism in Indonesia

As Indonesia continues to position itself as a major shopping destination, the government’s focus on year-end sales events like the BINA Indonesia Great Sale is likely to strengthen the nation’s tourism appeal. With massive discounts and the charm of local attractions, the holiday season is bound to become an annual shopping haven for tourists worldwide.

A Promising Destination for Shoppers and Tourists Alike

Indonesia’s unique blend of cultural heritage, breathtaking landscapes, and burgeoning retail scene makes it an attractive option for tourists seeking both adventure and shopping. The BINA Indonesia Great Sale 2025 serves as an invitation for international visitors to experience the vibrant energy of the country’s retail market, all while enjoying incredible savings and a one-of-a-kind cultural experience.