Monday, March 4, 2024
InterContinental Hotels & Resorts has joined forces with Igee Okafor, a pioneer in fashion and cultural exploration, to showcase the rich tapestry of experiences available across its network of 222 properties spanning 70 countries. Okafor, known for his keen eye for style and deep appreciation for diverse cultures, is set to illuminate the varied offerings of this leading luxury hotel brand, the first and largest of its kind.
In a move to redefine the brand for today’s discerning luxury traveler, InterContinental unveiled a comprehensive global transformation last year. This initiative places InterContinental at the forefront for those seeking upscale travel experiences, as part of IHG Hotels & Resorts’ Luxury & Lifestyle collection, which ranks among the world’s top two.
InterContinental is dedicated to enchanting the modern luxury traveler with a blend of knowledge and culturally immersive experiences. The brand’s worldwide evolution reflects a commitment to modernity, inclusivity, and the quest for meaningful encounters, allowing guests to discover new horizons while enjoying the comforts of home.
InterContinental properties stand out for their uniqueness, ranging from contemporary city hubs and historical landmarks to experiential resorts and narrative-rich accommodations. Okafor leads a visually stunning content series that showcases InterContinental’s deep cultural insights and expert insider knowledge. This series features Okafor’s journeys to four unique locations across the globe, each offering a glimpse into the distinct cultural aspects of their respective regions.
Throughout the series, Okafor collaborates with InterContinental Concierges to uncover hidden gems in each locale. His adventures include a culinary masterclass, exploring historical sites by moped, and discovering exquisite Italian craftsmanship in Rome. His travels also take him to the InterContinental Khao Yai Resort for a serene Thai massage in a converted train carriage spa and participation in a traditional Thai monk ceremony. At the InterContinental Maldives Maamunagau Resort, Okafor dives with Manta rays and masters champagne Sabrage. His journey concludes in Los Angeles, at the InterContinental located in the city’s tallest building, where he highlights the iconic sights of Los Angeles right at his doorstep.
At 29, Igee Okafor, the founder and Editor-in-Chief of BOND OFFICIAL, a platform for sophisticated and forward-thinking individuals, echoes InterContinental’s passion for travel and the refined mindset it fosters. Born in Lagos, Nigeria, and now a New Yorker, Okafor’s unique perspective has cemented his status as a key figure in cultural pursuits. Moving to the U.S. in 2013 to study Business and Marketing at St. John’s University, he immersed himself in New York City’s burgeoning street-fashion and youth culture scenes, developing a distinct visual style that influences his collaborations with creative talents.
InterContinental Hotels & Resorts is a flagship brand within IHG’s rapidly expanding Luxury & Lifestyle portfolio. With strategic acquisitions and new brand introductions, IHG has doubled its luxury and lifestyle offerings in the last five years, positioning itself as a dominant force in this sector. Currently, IHG boasts 534 properties and 114,570 rooms worldwide, making its Luxury & Lifestyle portfolio one of the global leaders in terms of scale and presence.
Saturday, April 27, 2024
Saturday, April 27, 2024
