International Tourists Embrace Chinese Culture Through Hanfu Experiences, Sharing New Cultural Journeys on Social Media and Showcasing Traditional Attire

Published on December 12, 2025

As international tourists enter the ancient streets of Kunming, capital city of Yunnan Province, they find themselves transported back in time due to the traditional architectural designs seen in the city. Among these tourists who visited China and fell in love with its culture and traditions is Parn Sivlai, a blogger from Laos with more than 1.2 million fans. Sivlai was amazed at the experience store for Hanfu, traditional Chinese dresses.

The rising popularity of wearing cultural experiences, Hanfu photo shoots, is transforming China’s tourism sector. Foreign tourists are no longer interested in mere sightseeing. Rather, they want and should be offered authentic experiences that allow them to connect with China’s rich culture. By wearing Hanfu and taking part in cultural activities, tourists are making an effort to bond with China’s culture.

Boosting Tourism with Social Media and Streamlined Access

China has actively promoted cultural experiences like Hanfu photoshoots on social media platforms, driving engagement and interest from international tourists. Xitang Ancient Town is a prime example of this approach, offering online ticket purchases and group discounts that have contributed to a 40.5% rise in group visits. By simplifying access to these cultural experiences, the town has become a popular destination for both Chinese and international visitors.

Experts believe the growing popularity of photoshoots in traditional Chinese attire is partly due to improved convenience for inbound travel, with visa-free entries reaching over 7 million foreign arrivals in the third quarter of 2025. This represents a 48.3% year-on-year increase in international tourism, reflecting a shift from quick sightseeing to deeper, experiential tourism that emphasizes engagement with China’s cultural heritage.

Experiential Tourism: Connecting Through Fashion and Culture

Traditional Chinese attire like Hanfu, Qipao, and other ethnic costumes represent not just fashion, but also history, craftsmanship, philosophy, and etiquette. By donning these garments and participating in photoshoots, tourists gain a tangible cultural connection to China. Rather than simply visiting landmarks, they engage with the deeper meanings and stories embedded in the clothing, enhancing their understanding of Chinese culture.

The photos shared on social media quickly become popular “check-in routes” for others to follow, further amplifying the trend and attracting more visitors. Chinese netizens respond with warmth and inclusiveness, often leaving welcoming messages such as “Welcome back!” or “Be sure to try our local snacks!” in the comments, fostering a sense of cultural exchange and community.

The Growing Importance of Cultural Engagement for International Visitors

Experts argue that this trend signals a shift toward deeper cultural engagement by international visitors. It reflects a broader desire to experience Chinese aesthetics not just as a visual element, but as a living, breathing part of the culture. Tourists are no longer just passively observing; they are actively participating in the cultural fabric of China by engaging with its history, crafts, and traditions. This move toward experiential tourism is reshaping how international visitors experience China, moving beyond the traditional sightseeing model into more interactive, meaningful connections.

This trend also highlights that Chinese people are equally eager to share their cultural heritage with visitors. By inviting international tourists to experience the country’s traditional clothing, Chinese society is encouraging them to look beyond the pictures and connect with the everyday life and spirit of the culture.

Future Impact: A New Era of Tourism and Cultural Exchange

The rise of wearable cultural experiences like Hanfu photoshoots signals a major shift in the future of tourism. As experiential tourism continues to grow, travelers will seek authentic and interactive cultural encounters that go beyond passive consumption of tourist attractions. This trend will likely lead to further growth in cultural tourism, as destinations across China, and the world, continue to capitalize on the demand for immersive experiences.

For China, this shift could bring long-term economic benefits as the country expands its tourism offerings beyond traditional sightseeing to include cultural and aesthetic engagement. Cultural tourism tied to traditional attire, art, and history could provide sustainable growth for local economies, particularly in areas with rich cultural heritage. This is a win-win for both tourists, who seek deeper connections with the culture, and for local communities, who benefit from increased tourism and cultural pride.

A New Era of Cultural Engagement and Tourism in China

As this phenomenon continues, it becomes increasingly clear that China’s tourism sector will be thriving and capitalizing on experiential travel, with an emphasis on cultural experience and heritage. As China’s tourism industry allows tourists to enter and experience its rich historical background via fashion, it marks the beginning of a new era for global cultural interactions. The relationship with China and its tourism sector continues to develop and be based on authentic cultural experiences.