International Travel Booms: Japanese Travel Numbers Set to Soar During New Year

Published on December 10, 2025

During the upcoming New Year holidays from December 20, 2025, to January 5, 2026, Japan is set to experience a significant boost in travel activity. The total number of travelers is estimated to reach 39.9 million, marking a 2.5% increase compared to the previous year. This surge reflects a growing confidence in both domestic and international travel, with spending projected to rise as well. The total consumption for this period is expected to hit 1,986 billion yen, reflecting an 8.4% increase year-on-year, signaling a strong recovery and growing demand for travel experiences.

The increase in travel is driven by both domestic tourism and a significant rebound in international travel. With a record-high average expenditure of 44,000 yen per traveler for domestic trips, and international travelers spending more on longer stays, Japan’s travel market is seeing a healthy shift toward more luxurious and extended travel experiences.

Boost in Domestic and International Travel

The growth in Japanese travel during the New Year holiday season highlights a strong domestic tourism market, as well as a notable rebound in international travel. Domestic tourism has consistently been a major pillar of Japan’s travel sector, and during the New Year holidays, the demand for domestic travel has been growing steadily. Popular destinations such as Kyoto, Hokkaido, and Okinawa continue to draw visitors, with many people choosing to visit family and friends or explore new cultural sites.

The most notable trend, however, is the sharp 32% increase in international travelers. This surge is attributed to several factors, including Japan’s eased travel restrictions, the recovery of international flights, and the growing global appeal of Japan’s cultural heritage, winter sports offerings, and unique tourism experiences. For many, the New Year holidays are seen as an ideal time to visit Japan’s iconic landmarks such as Mount Fuji, the Golden Pavilion in Kyoto, or Tokyo Disneyland, as well as the thriving culinary scene in Osaka and Sapporo.

International Travel Trends: Longer Stays and Increased Spending

As part of the international travel surge, many Japanese travelers are opting for longer trips, with four to six nights becoming the new standard for many international trips. This reflects a trend toward extended vacations as travel restrictions and flight options have returned to pre-pandemic levels. Destinations such as Hawaii, Europe, and Southeast Asia are expected to see significant increases in Japanese tourists. Particularly for European countries, the allure of experiencing the winter season in cities like Paris, Rome, and London is drawing increased attention.

With many Japanese travelers opting for extended stays, their travel spending has also increased. Longer trips mean higher spending on accommodations, dining, activities, and shopping. The duty-free shopping scene remains a key draw for international tourists in places like Tokyo, Osaka, and Okinawa, where a wide range of luxury and traditional Japanese products are available for purchase.

Domestic Travel: Record Spending Per Traveler

Domestic travel also remains a key contributor to the holiday travel surge. With an estimated average spend of 44,000 yen per traveler, Japanese tourists are continuing to show a willingness to invest in quality experiences. This figure represents a record-high expenditure, signaling that travelers are opting for more luxurious or comprehensive travel experiences. Many are seeking winter destinations within Japan itself, with Hokkaido standing out for its world-class ski resorts, including Niseko and Furano.

Other popular domestic destinations include Kyoto, known for its beautiful temples, gardens, and historic streets, as well as Okinawa, which attracts visitors for its tropical climate and picturesque beaches. During the New Year season, Japan’s winter festivals, such as the Sapporo Snow Festival, are also major draws for tourists seeking festive activities combined with beautiful snow-covered landscapes.

Key Drivers of Growth: Safety, Convenience, and Culture

The rise in both domestic and international travel can be attributed to several key factors. First, safety has become a top priority for many travelers. Japan is often regarded as one of the safest countries for tourists, with low crime rates and excellent public services. This has contributed to Japan’s steady appeal as a destination for family and solo travelers alike.

Second, the convenience of travel within Japan continues to improve. With efficient public transport systems, including the famous Shinkansen (bullet trains), domestic travel has become more accessible and time-efficient for visitors. The reliable transportation network also makes it easier for Japanese residents to explore different regions during the holiday season.

Lastly, Japan’s rich culture and traditions play a significant role in attracting both domestic and international travelers. The New Year’s holiday is deeply significant in Japanese culture, with many travelers participating in local customs such as visiting Shinto shrines for the first shrine visit of the year (Hatsumode) and enjoying traditional foods like osechi (New Year’s feast) and mochi.

Conclusion

As Japan anticipates an influx of travelers during the New Year holidays, the combination of domestic and international tourism continues to play a central role in the country’s thriving travel industry. With a projected increase of 2.5% in the number of travelers and 8.4% growth in spending, 2025-2026 marks a dynamic time for tourism in Japan. The increase in international travel, especially with longer stays, reflects a healthy recovery in the sector, while the surge in domestic spending signals a growing demand for premium experiences.

With popular destinations continuing to draw visitors, and Japan’s blend of rich cultural heritage, modern amenities, and natural beauty, the New Year holidays offer a perfect opportunity to explore all that the country has to offer. Whether traveling domestically to Hokkaido or internationally to Europe or Hawaii, Japanese travelers are set to enjoy an exciting, prosperous holiday season in 2026.