Intrepid Travel Leads Industry Shift with Adoption of World Travel & Tourism Council Hotel Sustainability Programme

Thursday, March 28, 2024

Intrepid Travel has set a new precedent in the global travel industry by becoming the first company to adopt the World Travel & Tourism Council (WTTC) Hotel Sustainability Basics Programme across its network of suppliers. This strategic move aims to amplify the allure of hotels participating in the program, demonstrating a clear commitment to sustainability and environmental responsibility.

The decision to embrace the WTTC’s initiative aligns perfectly with the growing trend of eco-consciousness among travelers and business partners. Intrepid Travel recognizes the importance of meeting the expectations of a market that increasingly favors sustainable and environmentally friendly travel options. By doing so, the company not only attracts a demographic of travelers who prioritize green practices but also fosters a culture of sustainability within the travel industry.

The implementation of the Hotel Sustainability Basics Programme is expected to bring about significant benefits for Intrepid Travel and its suppliers. Among these advantages are the optimization of the supply chain and the enhancement of operational efficiency. By adhering to the program’s criteria, Intrepid Travel ensures that its business practices contribute to the conservation of natural resources and the reduction of carbon footprints.

Moreover, the initiative stands to elevate the reputation of local businesses within Intrepid’s supply chain. By adopting sustainable practices, these businesses can showcase their commitment to environmental stewardship, thereby attracting more customers and creating a positive impact on their communities. Intrepid Travel’s pioneering effort in extending the WTTC’s sustainability program to its suppliers marks a significant step forward in the travel industry’s journey towards a more sustainable and responsible future.

« Back to Page