Iowa Unites North Carolina, Georgia, Nebraska, Ohio, Rhode Island ands More US States Supercharging American Tourism Infrastructure and Economy with VISIT USA Act, New Update is Here

Published on December 27, 2025

By: Tuhin Sarkar

The VISIT USA Act is proving to be a game-changer for American tourism. With Iowa, North Carolina, Georgia, Nebraska, Ohio, Rhode Island, and more U.S. states on board, the act is supercharging U.S. tourism infrastructure and boosting the national economy.

This landmark initiative restores critical funding to Brand USA, which plays an instrumental role in marketing the United States as a top global travel destination. With states like Iowa and North Carolina leading the charge, the VISIT USA Act is making a profound impact on the nation’s ability to attract international visitors.

As Iowa, Georgia, and other states invest heavily in upgrading their tourism infrastructure, the VISIT USA Act ensures that these efforts are fully supported. The VISIT USA Act creates new opportunities for tourism jobs, increases tourism spending, and enhances U.S. competitiveness in the global tourism market.

With new investments in marketing, events, and infrastructure, states like Rhode Island and Nebraska are positioning themselves to benefit from a surge in international tourism. This legislation marks a turning point, offering long-term benefits to American tourism and local economies. Read on to find out how these U.S. states are transforming the tourism sector.

Introduction: The Game-Changer for U.S. Tourism – VISIT USA Act

The VISIT USA Act has emerged as a groundbreaking step in revitalising U.S. tourism, paving the way for an economic boom across the nation. Klobuchar, Sullivan, and their colleagues have united to introduce this essential bipartisan legislation aimed at restoring full funding to Brand USA.

Brand USA, a public-private partnership, plays a critical role in promoting the United States as a premier international travel destination, especially in light of upcoming high-profile events. These include the 250th anniversary of America’s independence, the FIFA World Cup, and the 2028 Olympic Games. With the VISIT USA Act, the U.S. will now have the necessary resources to attract millions of international visitors, creating a positive ripple effect on the economy, jobs, and tourism infrastructure.

This legislation guarantees that Brand USA will have the funding needed to showcase the U.S. to the world and encourage new visitors. It’s not just about numbers; it’s about strengthening the economy and bringing attention to the United States as a global tourism powerhouse. Keep reading to discover how the VISIT USA Act is set to transform the U.S. tourism sector and what it means for international travellers.

Iowa Leads the Way in Tourism Infrastructure Development and Economic Expansion

Iowa, often overlooked in favour of more famous tourist spots, is now at the forefront of the U.S. tourism revolution. According to the Iowa Tourism Office, the state generated an astonishing $7.5 billion in tourism-related spending in 2024, contributing massively to the local economy. The ripple effects of this spending are felt across communities as tourism supports nearly 72,000 jobs and injects millions in state and local tax revenue. This tourism boom is not a coincidence. Iowa has committed to transforming its tourism infrastructure through bold investments in events, marketing campaigns, and upgraded facilities.

The success of the Iowa State Fair and other regional attractions shows how Iowa is embracing its potential. The fair alone is a prime example of how the state uses its rich culture and agricultural heritage to drive interest, attracting over 1 million visitors annually. The growth is backed by tourism development grants and comprehensive strategies to enhance attractions and promote sustainable tourism in both urban and rural areas. Iowa’s tourism industry is proving that with the right investment, even the least likely destinations can become major players in the global travel market.

North Carolina: Record-Breaking Visitor Numbers and Unstoppable Economic Impact

North Carolina is experiencing a tourism renaissance. The state broke its own records in 2023, with a staggering $35.6 billion in tourism spending. As revealed by the North Carolina Department of Commerce, this growth spans every corner of the state, from the mountain regions to the coastal gems like Outer Banks. What’s driving this surge? The VISIT NC campaign’s focus on targeted marketing, bolstered by public-private partnerships, has highlighted North Carolina’s natural beauty and rich culture.

The state saw a 6.9% increase in visitor spending from the previous year, with 98 out of 100 counties benefiting from tourism revenue. This isn’t just good for the economy; it’s a lifeline for small businesses and local economies. The state’s tourism industry now supports 227,000 jobs and generates significant tax revenue, with each dollar spent by tourists resulting in $3.42 of total economic output. North Carolina’s ability to develop sustainable tourism infrastructure, including new hotels, attractions, and green initiatives, makes it a standout model for other states.

Georgia’s Tourism Surge: Record Visitors and Massive Economic Gains

Georgia’s tourism sector is booming like never before. Official data from the Georgia Department of Economic Development reveals that the state hosted 174.2 million visitors in 2024, an all-time high. This translates into a $82 billion economic impact, with over 470,000 jobs supported by tourism spending. The key to Georgia’s success lies in its strategic investments in infrastructure, including the expansion of Hartsfield-Jackson Atlanta International Airport, the world’s busiest airport. These investments, combined with the state’s diverse attractions, from Atlanta’s cultural institutions to Savannah’s historical charm, have made Georgia a must-see destination.

The tourism boom isn’t just benefiting the larger cities. Small towns and rural areas are also reaping the rewards. With a focus on local attractions and outdoor tourism, Georgia is investing in tourism infrastructure across its state parks and rural communities, ensuring that the economic benefits are spread evenly. Visitors now spend more than $45 billion annually, making tourism a key driver of economic development. Georgia is proving that targeted investment in infrastructure can turn any state into a global tourism powerhouse.

Nebraska’s Tourism Development: Investments Yielding Real Results

Nebraska’s tourism infrastructure is experiencing a transformation. With the support of the Nebraska Tourism Commission, the state has focused on developing new attractions, enhancing existing ones, and expanding its marketing efforts to boost tourism. According to recent reports, Nebraska has seen tourism spending grow from $3.5 billion in 2019 to $4.6 billion in 2023, a remarkable increase reflecting the state’s focus on tourism infrastructure improvements.

The state has strategically invested in visitor centres, high-quality lodging, and new attractions in Lincoln and Omaha. The launch of the Nebraska EDA Tourism Grants has allowed local communities to enhance their tourism offerings, creating a more diverse and appealing destination for visitors. The state’s investments in eco-tourism and sustainable practices are driving future growth, ensuring that Nebraska’s tourism economy remains competitive in an ever-changing market.

Ohio: A State of Tourism Prosperity with Unmatched Infrastructure

Ohio’s tourism sector is a true economic powerhouse. The Ohio Department of Development reports that in 2024, tourism spending reached an impressive $57 billion, contributing massively to the state’s economy. The Buckeye State stands out due to its combination of urban attractions, including Cleveland’s Rock and Roll Hall of Fame and Cincinnati’s sports scene, along with natural attractions such as the Cuyahoga Valley National Park and Lake Erie shores.

Ohio has invested heavily in state park improvements, cultural initiatives, and destination marketing, ensuring that its infrastructure matches its growing popularity. With nearly 450,000 tourism-related jobs, Ohio’s tourism economy is flourishing, supporting restaurants, shops, and tour operators throughout the state. The Cleveland Hopkins International Airport has expanded, and high-speed rail projects are in the works, making Ohio more accessible than ever.

Rhode Island’s Tourism Rebound: Investing in a Bright Future

Rhode Island, known for its coastal beauty and historical sites, is emerging as a tourism leader in New England. The state set a record for tourism in 2024, attracting 29.4 million visitors who spent over $6 billion in total. The state has focused on expanding tourism infrastructure, including new hotels, tourism boards, and cultural festivals that have brought tourists from around the world.

In 2023, Rhode Island’s tourism economy generated nearly $992 million in state and local tax revenues, ensuring that local services and infrastructure remain well-funded. Rhode Island’s innovative tourism marketing strategies and investment in sustainable tourism have proven to be highly effective in boosting the state’s global profile. Rhode Island is an excellent example of how even the smallest states can have an outsized impact on the U.S. tourism economy.

VISIT USA Act: A Vital Investment in U.S. Tourism

The VISIT USA Act is more than just a bill; it’s a crucial investment in America’s future tourism landscape. Introduced by Senators Amy Klobuchar (D-MN), Dan Sullivan (R-AK), Shelley Moore Capito (R-WV), and Jacky Rosen (D-NV), this legislation is designed to fully restore funding to Brand USA for the Fiscal Years (FY) 2026 and 2027. As a public-private partnership, Brand USA plays an essential role in showcasing the U.S. as a world-class travel destination.

The VISIT USA Act ensures that Brand USA will be able to continue its mission of attracting international tourists and boosting tourism-related revenues across the country. The funding is not just a lifeline; it’s an opportunity to capitalise on several once-in-a-generation events hosted in the United States, including the FIFA World Cup, the 250th anniversary of America’s independence, and the 2028 Olympic Games. These events are projected to draw millions of visitors, and Brand USA’s efforts, funded through the VISIT USA Act, will be pivotal in making this a reality.

Restoring Brand USA’s Funding: A Vital Step Forward for the U.S. Economy

The VISIT USA Act represents a critical step in supporting the U.S. economy, particularly the tourism sector, which plays a significant role in driving jobs and revenues across the nation. According to estimates, Brand USA’s initiatives generate 1.6 million additional visitors, who contribute to over $6 billion in spending and help support nearly 80,000 jobs each year.

The VISIT USA Act is designed to ensure that Brand USA can continue these efforts without placing a financial burden on taxpayers. Senator Klobuchar aptly highlighted the economic benefits, stating that the act would provide the necessary resources for Brand USA to reach international audiences and attract more tourists. This boost in international tourism will not only strengthen the economy but also ensure the United States remains a key player in the global travel industry. (source)

Major Global Events: A Golden Opportunity for U.S. Tourism

With the 2028 Olympic Games and the 2026 FIFA World Cup coming to the U.S., the VISIT USA Act couldn’t have come at a more pivotal time. These once-in-a-generation events will provide unparalleled exposure for Brand USA to attract millions of global visitors. Senator Sullivan emphasised that these high-profile events are the perfect opportunities to showcase America’s rich culture, natural wonders, and world-class attractions. By fully funding Brand USA, the VISIT USA Act will position the United States to maximise tourism during these major global events, ensuring that visitors from across the world are drawn to the U.S. and have an unforgettable experience. These events will bring immense economic benefits, and the VISIT USA Act ensures the U.S. is well-prepared to handle the influx of international tourists. (source)

Endorsement from the U.S. Travel Association: A Strong Industry Support

The VISIT USA Act has received enthusiastic support from the U.S. Travel Association, which sees this legislation as crucial to the future success of the U.S. tourism industry. Geoff Freeman, president and CEO of the association, has praised the bill, stating that it will provide the necessary funding to capture global attention and attract millions of new visitors to the United States. The U.S. Travel Association believes that the VISIT USA Act will have a transformative effect on the nation’s tourism economy, creating jobs, boosting tourism-related spending, and strengthening America’s position as a global tourism leader. The legislation will help keep the U.S. at the forefront of international tourism marketing and ensure that visitors from around the world continue to choose the United States as their top destination. (source)

How U.S. States Are Driving the Future of Tourism Infrastructure and Economic Growth

Across the United States, tourism infrastructure is being supercharged by targeted investments from local, state, and federal governments. These states — Iowa, North Carolina, Georgia, Nebraska, Ohio, and Rhode Island — showcase how strategic planning, public-private partnerships, and tourism development grants can lead to tangible economic benefits. Through focused investments in transportation, accommodation, visitor services, and attractions, these states are positioning themselves as prime destinations in the global travel industry. The ongoing investment in sustainable tourism, eco-friendly practices, and smart marketing ensures that these states will continue to thrive as top U.S. destinations.

A Once-in-a-Generation Opportunity to Showcase the U.S.

With several monumental events on the horizon, the VISIT USA Act couldn’t have come at a better time. The United States is preparing to host the 250th anniversary of its independence, the FIFA World Cup, and the 2028 Olympic Games, which will undoubtedly attract millions of international visitors. Senator Sullivan stressed that this is a once-in-a-lifetime opportunity for the U.S. to showcase all that it has to offer to global audiences. These events will not only boost tourism but will also reinforce the U.S. tourism sector as a major economic driver.

By restoring Brand USA’s funding, the VISIT USA Act ensures that America will be at the forefront of the global tourism conversation. As Geoff Freeman, president and CEO of the U.S. Travel Association, aptly put it, this legislation is the key to helping the U.S. stand out and remain a competitive and attractive destination. (source)

VISIT USA Act: Strengthening Small Businesses and Local Communities

In addition to promoting large-scale tourism, the VISIT USA Act is set to make a significant impact on small businesses and local communities across the United States. By boosting international tourism, the act helps drive foot traffic to local businesses, restaurants, and attractions. Senator Sullivan highlighted that many small businesses, particularly in places like Alaska and Minnesota, rely heavily on international tourists for their survival.

With more visitors expected to come to the U.S., these small businesses will be able to thrive, generating more jobs and contributing to the local economy. This ripple effect will benefit communities from coast to coast, with tourism jobs playing a vital role in creating sustainable employment across the country.

How the VISIT USA Act Will Boost U.S. International Tourism

The VISIT USA Act will enhance the global visibility of the United States through comprehensive marketing and promotion, making it easier for international travellers to choose the U.S. as their next holiday destination. By funding Brand USA, the act ensures that international visitors have up-to-date information on U.S. travel policies, visa requirements, and attractions.

This comprehensive approach is designed to make U.S. tourism more accessible and appealing to foreign markets. Whether it’s through digital campaigns, international travel fairs, or strategic partnerships, the VISIT USA Act aims to promote the U.S. as a must-see destination, showcasing everything from vibrant cities like New York and Los Angeles to natural wonders like Yellowstone and the Grand Canyon.

The Support of the U.S. Travel Association: A Strong Endorsement

The VISIT USA Act has garnered strong support from the U.S. Travel Association, which views this legislation as a critical step in ensuring that the United States remains a global tourism leader. Geoff Freeman, president and CEO of the association, praised the bill, calling it a game-changer for the U.S. tourism sector.

He emphasised that with major events like the FIFA World Cup, America250, and the 2028 Olympics, the U.S. has a pivotal opportunity to capture global attention. By restoring Brand USA’s resources, the VISIT USA Act will help draw new visitors, support jobs nationwide, and boost the economy. (source)

A Bright Future for U.S. Tourism with VISIT USA Act

The VISIT USA Act represents a monumental step toward revitalising the U.S. tourism sector and ensuring the country remains a top global destination. With the full restoration of Brand USA’s funding, the United States is poised to welcome millions of international visitors, driving economic growth and supporting local communities.

By capitalising on major events like the 2028 Olympics, the FIFA World Cup, and the 250th anniversary of America’s independence, the U.S. has a once-in-a-generation opportunity to showcase its rich culture, diverse landscapes, and world-class attractions. The VISIT USA Act is more than just legislation; it’s a catalyst for future growth, bringing tourists, jobs, and investment to communities nationwide.