IPW 2021 Reunites International Travel Buyers, Media, U.S. Suppliers in Las Vegas

Wednesday, September 22, 2021


More than 2,600 attendees from 52 countries gathered in Las Vegas, Nevada, September 18-22 for the 52nd annual IPW—the travel industry’s premier international marketplace and the largest generator of travel to the United States.

With health and safety practices at the forefront, IPW gathered global travel professionals, including U.S. destinations, hotels, attractions, sports teams, cruise lines, airlines and transportation companies, together with international tour operators, buyers and wholesalers from around the world, to meet under one roof—the new West Hall of the Las Vegas Convention Center—for three days of business appointments that will draw future travel and tourism business to the U.S. and facilitate an industrywide recovery.

The delegation included more than 300 members of the media. Reporters covered the event itself, and also met with travel business and destination leaders at the Media Marketplace to generate stories encouraging travel to the U.S.

IPW, the first international, large-scale travel meeting to convene live in the United States since the start of the pandemic, took place as the Biden administration announced it would reopen the country to international air travel for vaccinated travelers worldwide.

“The November reopening of international air travel to vaccinated travelers is a critical turning point in our industry’s recovery—and the announcement couldn’t have come at a more perfect time, on the opening day of IPW,” said U.S. Travel Association President and CEO Roger Dow. “IPW is not only reuniting the world, it’s a stage for rebuilding relationships and conducting business that will lead to the full return of inbound travel.”

In 2021, IPW included significant new elements that added value for attendees and enhanced the experience overall. New this year was IPW Focus, an educational program which provided programming across an array of topics, from technology and innovation to research and insights, presented by thought leaders and innovators. IPW also coordinated with the trade show company Connect Travel to co-locate several events around this year’s event.

Brand USA, the destination marketing organization for the United States, returned as the premier sponsor of IPW 2021.

Las Vegas was set to play host to IPW in 2020, but U.S. Travel announced the event’s cancellation at the onset of the COVID-19 pandemic.

This is the fifth time Las Vegas has served as host site for IPW, which last welcomed the global travel event in 2013.

IPW 2022 will take place June 4-8, 2022, in Orlando, Florida.

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