Iran Seeks Global Investment in Tourism with New Incentives and Institutional Reforms

Published on December 3, 2025

The UNWTO has shown full support for the ambitious plans of Iran to develop an international investment guide, which will help boost its tourism sector. Recently, Zurab Pololikashvili, Secretary-General of the UNWTO, wrote a letter to Seyed Reza Salehi-Amiri, the Minister of Cultural Heritage, Tourism, and Handicrafts of Iran, congratulating him on the recent institutional reforms conducted by the country, especially in the strategic development of tourism infrastructure. These steps, which were about investment and economic policies, could potentially boost the status of Iran’s tourism industry to a greater level on the global stage.

Recognition of Iran’s Strategic Reforms in the Tourism Sector

Pololikashvili praised Iran for its “transformative approaches” to tourism management, recognizing the efforts made by the country in recent months to improve its institutional and investment frameworks. Iran has introduced a series of reforms aimed at strengthening the tourism sector, including the establishment of new departments within the Ministry of Cultural Heritage, Tourism, and Handicrafts. Notably, Iran has set up an Investment and Economic Affairs Center and a Center for International Affairs and Public Diplomacy. These reforms are designed to streamline decision-making processes, improve sector management, and enhance Iran’s attractiveness as a destination for foreign investors.

Pololikashvili also acknowledged the significant steps Iran has taken to align its tourism policies with global best practices. The UNWTO chief emphasized the potential of these institutional changes to create a more stable and competitive environment for international tourism investment, which is crucial for the growth of Iran’s tourism sector.

The Role of Investment Incentives in Boosting Tourism

One of the key elements in Iran’s new approach to tourism development is its investment incentives package. This package includes tax exemptions for tourism facilities and customs duty waivers, designed to foster a more favorable business environment for both domestic and international investors. These measures are expected to improve the competitiveness of Iran’s tourism offerings, making it a more attractive destination for investment.

The UNWTO head also highlighted the positive impact these incentives could have on the country’s long-term tourism strategy. By offering such incentives, Iran aims to boost investor confidence and stimulate sustainable growth within the sector. The tourism industry in Iran has been underdeveloped for decades, but with these new policies in place, the country is positioning itself to become a key player in global tourism.

UN Tourism’s Commitment to Supporting Iran’s Tourism Growth

In response to Iran’s request for technical support, Pololikashvili confirmed that the UNWTO is fully prepared to assist in the creation of a “doing business and investment guide” for the country’s tourism sector. This guide will serve as an international benchmark for tourism investment, offering valuable information to foreign investors about Iran’s tourism landscape, its legal framework, and the potential opportunities for business in the country.

The publication of this guide is expected to play a crucial role in facilitating investment by providing a clear and reliable roadmap for international investors looking to tap into Iran’s rich tourism potential. As part of the cooperation, the UNWTO will review its internal programs to ensure that Iran’s initiative is included in its work priorities. The organization is in the process of preparing a draft cooperation agreement that will outline the project’s technical scope, timeline, and budget requirements.

Iran’s Growing Potential as a Global Tourism Destination

Iran is home to a wealth of historical, cultural, and natural attractions that make it a compelling destination for international tourists. From the UNESCO World Heritage-listed sites such as Persepolis, the Golestan Palace, and the ancient city of Isfahan, to the country’s diverse landscapes and vibrant bazaars, Iran offers a rich tapestry of experiences for visitors.

The Iranian Ministry of Tourism reports that the country generated approximately $7.4 billion from foreign tourism in the past Iranian calendar year (ending in March 2025), with over 7 million international visitors. This growing influx of international tourists underscores the country’s rising profile as a travel destination and highlights the potential for further growth as tourism infrastructure and investment opportunities improve.

Iran’s wide array of tourist sites—including mosques, bridges, bathhouses, madrasas, mausoleums, churches, towers, and mansions—makes it a treasure trove for cultural and heritage tourism. The country’s diverse attractions appeal to history buffs, adventure seekers, and those interested in exploring Iran’s unique blend of Persian culture and Islamic traditions.

The Future of Iran’s Tourism Investment

The partnership between Iran and UNWTO signifies a new chapter for the country’s tourism industry. As the Iranian government works to implement the necessary reforms and investment incentives, the country is poised to attract more international visitors, thereby contributing to its economic diversification and growth.

The international guide being developed by UNWTO will serve as a vital tool for promoting Iran’s tourism potential globally. The support of the UN body will help Iran position itself as an increasingly attractive destination for investors, while also providing a much-needed boost to the country’s tourism infrastructure.

For tourists, the ongoing improvements in Iran’s tourism offerings—bolstered by international investment—promise a more seamless and enjoyable experience. As the country continues to build its tourism capabilities, visitors can expect enhanced facilities, better services, and greater access to the many wonders of this ancient and captivating land.

A Bright Future for Iran’s Tourism Sector

Backed by UNWTO and its determination to enforce wide-ranging reforms, Iran is now poised to realize the complete potential of its tourism sector. While investment is streaming into the country, accompanied by fresh opportunities, the Iranian tourism market, both for investors and tourists, will keep on growing. The collaboration with the UNWTO means that the development of tourism in Iran meets international norms and standards and is therefore becoming more significant in the global tourism map.