Ireland Celebrates Twelve Consecutive Wins as America’s Best Destination in Europe, Strengthening Its Reputation Among US Travelers

Published on December 12, 2025

Ireland has once again secured its place at the top of American travellers’ wish lists, earning the distinguished title of Best Destination in Europe for the twelfth consecutive year. The recognition was awarded at the 23rd annual Travel Weekly Readers’ Choice Awards in New York, reaffirming Ireland’s enduring allure, cultural depth and visitor-friendly appeal in one of the world’s most competitive travel markets.

This prestigious accolade, determined through two extensive rounds of voting by thousands of travel professionals across the United States, reflects the island’s strong and consistent performance as a tourism powerhouse. Travel Weekly, widely regarded as the most influential publication for the American travel trade, highlighted Ireland’s continuing ability to captivate both first-time visitors and returning travellers. Despite strong competition from iconic European destinations such as Italy, France, Greece, Spain, Portugal and Croatia, Ireland once again emerged at the top of the category, symbolising a remarkable achievement in destination branding and visitor satisfaction.

Ireland’s victory resonates beyond simple popularity. For many American travellers, the country represents an ideal blend of heritage, hospitality and scenic escape. Its landscapes range from the dramatic cliffs and Atlantic views of the Wild Atlantic Way to the serene lakelands, bustling medieval towns, literary landmarks and dynamic cities like Dublin, Cork and Galway. Add to that a globally celebrated cultural and musical heritage, and it becomes clear why the destination continues to stand out in the eyes of travel advisors and holidaymakers across the US.

The award also underscores the strategic importance of the US tourism market for the island of Ireland. In 2024, American visitors generated nearly €2 billion in revenue, marking a vital contribution to the tourism economy. These earnings were driven by approximately 1.3 million US travellers, a figure that reflects not only the strong demand for Irish experiences but also the effectiveness of targeted marketing efforts and improved air connectivity between the two countries.

For Tourism Ireland, the repeated win reinforces the value of its long-term investment in the US market. Over the years, the organisation has consistently highlighted Ireland’s signature attractions, from its ancient castles and lush countryside to its iconic food, folklore and festivals. Campaigns tailored to American preferences – including road-trip itineraries, heritage trails, adventure experiences and authentic cultural encounters – have helped keep Ireland visible in an increasingly crowded global travel landscape.

Travel advisors across the US also play a major role in the island’s ongoing success. Their intimate knowledge of Ireland’s attractions, accommodations and tour offerings contributes to high levels of traveller satisfaction and repeat visits. In many cases, customised itineraries and personal recommendations introduce visitors to lesser-known regions, spreading tourism benefits more evenly across the island’s rural and urban destinations.

Moreover, Ireland’s tourism sector has continued to evolve in response to shifting traveller expectations. From expanding sustainable tourism initiatives to elevating culinary experiences and supporting innovative tourism products, the island maintains a strong commitment to quality and visitor experience. These efforts, combined with a cultural environment known for warmth and storytelling, create a compelling appeal that resonates strongly with American audiences seeking meaningful, memorable travel.

The twelfth consecutive win serves not only as a symbol of past success but also as a strong indicator of future potential. As more American travellers express interest in European trips that offer authenticity, ease of navigation and cultural richness, Ireland’s profile is poised to rise even further.

With deepening transatlantic connections, continued investment in world-class tourism experiences and an unbroken record of recognition from the US travel trade, Ireland stands ready to welcome even larger numbers of visitors in the years ahead. The island’s blend of natural beauty, cultural vibrancy and legendary hospitality ensures that it remains one of the world’s most admired destinations – and, for American travellers, a perennial favourite that continues to shine brightly across Europe.