Ireland Dominates the Travel Scene Again: Best Destination Award in New York, Beating France, Spain, and Italy for the 12th Consecutive Year – Here’s What to Know About the Latest Victory

Published on December 12, 2025

Ireland has cemented its position as the top destination in Europe, claiming the prestigious title of “Best Destination in Europe” at the Travel Weekly Readers’ Choice Awards in New York. This is the 12th consecutive year that Ireland has clinched this title, underscoring its growing appeal among American travelers. The win was especially impressive, given the strong competition from other renowned European destinations like France, Italy, Greece, Spain, Portugal, and Croatia.

These annual awards are determined by the votes of thousands of American travel professionals, which makes the recognition even more valuable. The event is considered one of the most prestigious in the travel industry, and it continues to highlight the island’s increasing popularity in the U.S. travel market.

The Power of Ireland’s Tourism Industry

Ireland’s tourism industry is a vital component of its economy, with the United States serving as one of its most important markets. In 2024, US visitors contributed nearly €2 billion to the island’s economy, driven by an impressive 1.3 million US visitors. This award not only showcases the island’s appeal but also acts as a reminder of the significant role the U.S. market plays in Ireland’s tourism sector.

The award serves as a testament to Ireland’s strategic efforts to stand out from other European destinations, particularly as the competition becomes fiercer in the travel industry. The island’s unique offerings, including its rich history, stunning landscapes, vibrant cities, and welcoming culture, continue to resonate with American travelers, making it a must-visit destination year after year.

What Makes Ireland Stand Out Among European Destinations?

Ireland boasts a wide array of attractions that make it a year-round destination for travelers. Whether it’s the historic cities of Dublin and Cork, the scenic landscapes of the Wild Atlantic Way, or the charm of Irish castles and villages, there is something for every type of traveler.

In recent years, Ireland has enhanced its tourism offerings with special promotions, festivals, and events that attract international visitors, particularly from the U.S. The warm hospitality and the unique charm of the Irish people play a huge role in making visitors feel at home, which undoubtedly contributes to the island’s repeated success at the Readers’ Choice Awards.

How Ireland is Keeping its Spot as the Best European Destination

To maintain its dominant position in the U.S. market, Ireland’s Tourism Ireland division has continuously focused on strategic marketing and partnerships. The organization works closely with travel trade partners in the U.S., creating tailored campaigns designed to attract American travelers. These campaigns highlight Ireland’s natural beauty, cultural experiences, and authentic local experiences, which resonate strongly with U.S. visitors looking for something different from other European destinations.

The ongoing focus on targeted promotions, digital content, and collaborations with travel agencies has been instrumental in driving the consistent growth of U.S. tourism to Ireland.

Tips for Travelers Visiting Ireland in 2026

1. Explore Beyond the Cities: While cities like Dublin and Cork are must-visit, don’t miss out on the outdoor wonders of Killarney National Park or the Ring of Kerry for breathtaking views and unforgettable landscapes.

2. Take a Cultural Tour: Ireland’s rich cultural heritage is on display throughout the island. Whether you visit the Cliffs of Moher, experience traditional Irish music, or tour Trinity College Dublin, you’ll discover a land steeped in history.

3. Attend a Festival: Ireland hosts numerous festivals throughout the year, such as the St. Patrick’s Day celebrations, Galway Arts Festival, and Dublin Theatre Festival, offering a chance to experience the country’s vibrant culture.

4. Embrace the Outdoors: Ireland’s rugged coastline and rolling green hills are perfect for outdoor enthusiasts. Take a scenic hike along the Wild Atlantic Way, visit the Giant’s Causeway, or enjoy some of the world’s best golf courses.

5. Sample Irish Cuisine: From hearty stews to world-renowned seafood, Ireland offers some of the most comforting and delicious food. Be sure to visit local pubs and restaurants to try traditional dishes like Irish soda bread and coddle.

The Role of U.S. Tourists in Ireland’s Tourism Boom

The United States remains a key source of tourism to Ireland. Irish-American heritage, the popularity of Irish culture in the U.S., and the well-established air links between the two countries all contribute to the strong flow of visitors. In 2024, American tourists spent approximately €2 billion in Ireland, a staggering figure that highlights the deep connection between the two nations.

Tourism Ireland continues to prioritize the U.S. as a strategic market, with plans to build on the 2024 success and increase U.S. arrivals in the coming years. The destination’s award-winning campaigns, attractive travel deals, and continuous focus on sustainability will keep Ireland at the forefront of the American traveler’s mind.

What’s Next for Ireland’s Tourism Industry?

As Ireland prepares to build on its success at the Travel Weekly Readers’ Choice Awards, the country is already making plans for future marketing efforts. With a packed itinerary of 2026 promotional activities, Tourism Ireland is set to keep the momentum going by enticing American travelers with even more exclusive experiences, adventures, and offers.

With Ireland continuing to impress year after year, there’s no doubt that this beloved island will maintain its position as one of Europe’s top travel destinations for years to come.

Final Thoughts

Ireland has once again proven its worth as the Best European Destination, winning the Travel Weekly Readers’ Choice Award for the 12th consecutive year. With a strong commitment to showcasing the best of the island, from vibrant cities to natural wonders, it’s no surprise that Ireland continues to hold the attention of American travelers. If you’re planning your next European getaway, Ireland should undoubtedly be at the top of your list.