Ireland’s Luxury Tourism Grows As Tourism Ireland Targets High-Net-Worth Clients At London Event: All You Need To Know

Published on November 22, 2025

Luxury tourism in Ireland, together with six major tourism partners, recently participated in the esteemed TTG Day of Luxury event in London with the goal of capturing a larger segment of the luxury travel market. The event, which was primarily about displaying the lavishness of Ireland, managed to draw in some of the UK’s most powerful luxury travel buyers. By promoting Ireland as a luxury destination for the rich, the tourism authority not only aims to attract such clients for 2026 and the years after but also to make its case stronger among high-net-worth individuals.

Targeting High-Net-Worth Clients for Future Growth

Tourism Ireland’s presence at the event marks an important step in their ongoing efforts to enhance the country’s luxury tourism sector. David Boyce, Head of Business Events and Luxury at Tourism Ireland, shared that the primary goal was to ensure Ireland is top of mind when luxury travel advisors recommend destinations to their elite clientele. The initiative aims to strengthen the country’s position as a leading destination for the affluent traveller, ultimately translating into more business for Ireland’s tourism sector.

Luxury Tourism’s Role in Ireland’s Economic Growth

Ireland’s luxury tourism sector has seen steady growth over the years, with high-net-worth individuals increasingly seeking bespoke experiences that align with their expectations of comfort, privacy, and exclusivity. The country’s natural beauty, combined with world-class hotels, fine dining, and unique cultural experiences, provides the perfect backdrop for luxury travel. Ireland’s rich history, iconic landmarks, and premium services, such as private tours and high-end accommodations, cater perfectly to the discerning tastes of these travellers.

Tourism Ireland’s strategy also focuses on partnerships with local luxury providers to create customised travel packages tailored to the specific preferences of this demographic. From private yacht charters along the Wild Atlantic Way to luxury stays at five-star hotels in Dublin, Killarney and Belfast, Ireland is positioning itself as the ultimate destination for those seeking opulence and exclusivity.

Collaboration with Leading Irish Tourism Companies

The event also provided a platform for several tourism companies to showcase their offerings. Mark O’Dwyer of Secret Ireland Escapes, Sheila O’Callaghan from The Lake Hotel Killarney, Raymond Kelleher of The Montenotte Hotel, and Rachel Herman from Adams & Butler were among the key players in attendance. These partnerships are crucial in creating the high-calibre experiences that affluent tourists are looking for. By working with luxury brands, Tourism Ireland is strengthening its luxury tourism portfolio, ensuring that Ireland remains competitive on the global stage.

As part of the initiative, several companies offered insight into how they are meeting the growing demand for luxury travel experiences. Sheila O’Callaghan, for example, highlighted The Lake Hotel Killarney’s premium offerings that provide guests with serene views, exclusive private services, and tailored experiences in one of Ireland’s most scenic locations. Similarly, Adams & Butler, represented by Rachel Herman, specialises in bespoke itineraries designed for travellers looking for personal and private excursions, further adding to the allure of Ireland as a luxury destination.

Tourism Authority’s Long-Term Vision for 2026 and Beyond

Looking ahead, Tourism Ireland is not only focusing on boosting its luxury sector in the immediate future but also setting ambitious goals for 2026. The tourism authority intends to build on the connections made during this year’s event, with plans to expand their luxury offerings to attract even more high-net-worth clients from international markets, particularly in the US and Europe.

As the global tourism landscape continues to evolve, Tourism Ireland is well-positioned to meet the demands of affluent travellers seeking unique and luxurious experiences. Ireland’s rich cultural offerings, exceptional service, and stunning landscapes make it an ideal destination for luxury tourism, offering both opulent experiences and a warm, authentic welcome.

Economic Impact of Luxury Tourism in Ireland

The luxury travel market holds substantial economic potential for Ireland, contributing significantly to the local economy. High-net-worth individuals spend more per trip than regular tourists, benefiting a range of sectors from hospitality to retail and cultural heritage. By focusing on attracting this lucrative market, Ireland’s tourism sector stands to experience sustained growth, providing jobs, supporting local businesses, and boosting international recognition as a luxury travel destination.

The growth of luxury tourism also extends beyond the cities, benefitting rural communities across Ireland. Increased demand for exclusive experiences means higher revenue for hotels, local guides, transport services, and smaller boutique shops, which all contribute to the economic vitality of the regions.

A Bright Future for Ireland’s Luxury Tourism

The irresistible invitation of the luxury experience is already showing its advantages in Tourism Ireland’s strategy to increase its market share in the luxury travel segment in 2026 and beyond. The success is attributed to the country’s strong presence at the TTG Day of Luxury event and the strategic partnerships with the main Irish tourist companies. By focusing on providing top-notch travel resources and experiences, the country is drawing in the rich and not only offering them the best but also making them engage with the local culture through services that are catered to their needs.