ITA Group Strengthens European Presence With Key Acquisitions

Published on December 10, 2025

ITA Group, a leading player in global event management and engagement solutions, is marking a significant milestone in its European operations with the acquisition of two award-winning event agencies: C2events in West Yorkshire, England, and Daymakers in Utrecht, Netherlands. This strategic move, effective from October 31, 2025, further consolidates ITA Group’s presence across Europe, allowing it to offer enhanced localised support for clients throughout the region.

The expansion not only strengthens ITA Group’s market position but also enhances its ability to deliver highly tailored and culturally relevant event experiences. By integrating C2events and Daymakers into its existing global portfolio, ITA Group is ensuring more efficient, impactful services for both existing and new clients in Europe, especially within key industries like healthcare and pharmaceuticals.

ITA Group’s European Footprint Grows

With a rapidly expanding network across the globe, ITA Group is now poised to offer its renowned services across multiple European countries. The acquisition of C2events, an employee-owned agency based in West Yorkshire, is especially important for its deep expertise in organising healthcare, pharmaceutical, and biotech events. C2events, with over 20 years of experience, brings invaluable insight into managing events with stringent compliance requirements, sustainability considerations, and superior service delivery.

On the other hand, Daymakers, an innovative agency with over four decades of experience, is renowned for blending immersive content, augmented reality (AR), virtual reality (VR), and advanced engagement tools into live and digital experiences. Its creative approach to event design is set to push the boundaries of attendee engagement and deliver measurable results for clients across the continent.

These acquisitions will allow ITA Group to extend its capabilities in several critical areas, from advanced attendee engagement tools to enhanced healthcare event expertise, all while maintaining the same high level of localised service delivery that the agency is known for worldwide.

Strategic Benefits for Clients Across Europe

By acquiring C2events and Daymakers, ITA Group is positioning itself to offer clients in Europe immediate benefits. These acquisitions will provide:

1. Local Expertise: In-region teams based in key European hubs, ensuring a stronger connection with local clients and more effective solutions.
2. Cutting-Edge Technology: Access to the latest event technologies such as AR/VR and Reply.live, ensuring more engaging and immersive experiences for attendees.
3. Increased Compliance and Coordination: Particularly in the healthcare and pharmaceutical sectors, the agencies’ deep experience will bolster ITA Group’s ability to coordinate complex, highly regulated events.
4. Cultural Relevance: Solutions designed to meet the unique needs of European clients, delivered by teams who understand local customs and languages.

The dual acquisitions are expected to complement ITA Group’s existing strengths and offer broader service options across the region, thus improving the overall event experience for attendees and organisers alike.

A Look into ITA Group’s Future in Europe

As ITA Group continues to expand its global footprint, the company has expressed its commitment to building on its employee-ownership culture, which underpins its long-standing approach to innovation and service excellence. The integration of C2events and Daymakers into ITA Group’s global structure allows the company to combine its well-established international capabilities with the local expertise of its new teams.

The expansion in Europe is part of ITA Group’s broader strategy to cater to a diverse and ever-evolving market. By capitalising on the deep expertise of these new agencies, ITA Group is well-equipped to manage the growing demand for events in highly regulated industries, particularly in healthcare, where precision and compliance are key.

Enhancing Local Event Solutions for European Markets

With these acquisitions, ITA Group is ensuring that its European operations are supported by experienced, in-market event professionals who understand the intricacies of local markets. This move is especially significant for the growing sector of event tourism, where seamless, culturally relevant experiences are key to attracting international clients.

By enhancing its service offerings in Europe, ITA Group is poised to further solidify its reputation as a global leader in the event management space. Whether hosting conferences, trade shows, or immersive brand activations, the company’s new acquisitions will help meet the increasing demand for sophisticated, impactful, and engaging event solutions in the European market.

Overview

The acquisition of C2events and Daymakers represents an exciting new chapter for ITA Group as it strengthens its position within the global event solutions market. These strategic moves align with ITA Group’s commitment to delivering world-class, culturally attuned events that meet the needs of clients across various sectors. With its expanded European capabilities, ITA Group is set to revolutionise the event experience across the continent, offering both localised expertise and global event solutions that meet the evolving demands of the industry.