ITAC & Trans Canada Trail sign MoU

Wednesday, March 15, 2023

A world leader in the marketing and development of Indigenous tourism experiences, the Indigenous Tourism Association of Canada, and Trans Canada Trail, a steward of the longest recreational trail network in the world, are happy to declare their decision of signing a Memorandum of Understanding only recently.

The MOU is a contract that indicates as well as draws the commitment of the two organizations to work together and share information, resources, and proficiency to improve, expand, maintain and encourage tourism destinations inclusive of genuine Indigenous practices and trail experiences for local and foreign guests.

The MOU, a first-of-its-kind effort, has been set up with the aim to develop the foundation for a long-term relationship and alliance with the organizations, in support of ITAC and the shared objectives of Trans Canada Trail and its increasing local and trails tourism in Canada.

At the 2023 International Indigenous Tourism Conference, the President & CEO, ITAC, Keith Henry and Eleanor McMahon, the President & CEO, Trans Canada Trail, signed the MOU. From March 8-10, it was hosted in Winnipeg in the company of the Honourable Randy Boissonnault, the tourism minister and Associate finance minister.

Both organizations, as an early priority, will work with their members and trail operators to build up outstanding trail experiences and genuine Indigenous experiences via authorized programs delivered by each organization.

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