Italy Beats France, Spain, Portugal and Greece to Create the Ultimate European Tour for US Tourists: Why You Can’t Afford to Miss This Opportunity in 2026!

Published on December 22, 2025

Italy is leading the charge in 2026, surpassing France, Spain, Portugal, and Greece to offer the ultimate European tour for US tourists. This exciting journey is set to be the most unforgettable experience for those looking to explore Europe in 2026. Italy stands out with its rich history, culture, and iconic landmarks, making it the top choice for travellers. Whether you’re wandering through the romantic streets of Rome, enjoying the beauty of Venice, or indulging in world-class cuisine in Florence, Italy offers something for everyone. While France, Spain, Portugal, and Greece remain popular, Italy’s charm is unparalleled.

Don’t miss this opportunity to explore the heart of Europe, where every corner reveals a new adventure. Get ready for a trip that promises to be as breathtaking as it is memorable.

Italy: A Timeless Favourite for US Tourists

When it comes to European travel, Italy continues to dominate. According to the latest report from the United States Tour Operators Association (USTOA), Italy remains at the top of US tourist’s lists for 2026. Whether it’s the art in Florence, the ruins in Rome, or the scenic beauty of the Amalfi Coast, Italy offers unmatched beauty and culture.

In fact, Italy has been the number one European destination for US tourists for several years. It draws visitors with its world-class food, historic landmarks, and vibrant cities. In 2026, bookings are expected to surge, cementing its status as a must-visit destination. What makes Italy so attractive is its ability to offer a variety of experiences—no two trips to Italy are ever the same. Whether it’s sipping espresso at a café in Milan or riding a gondola in Venice, Italy’s timeless charm is impossible to resist.

France: Europe’s Most Visited Country

France is a perennial favourite for US tourists and remains a top contender in 2026. According to official tourism data, France continues to be the most visited country in Europe, and it’s easy to see why. From the romantic allure of Paris to the lavender fields of Provence, France promises unforgettable experiences.

In 2024, over 5 million US visitors travelled to France, reinforcing the country’s global appeal. France’s diverse landscape, rich culture, and luxurious experiences make it a destination that appeals to every type of traveller. Whether you’re an art lover, history buff, or food enthusiast, France offers endless opportunities for exploration. The country has become synonymous with romance, sophistication, and elegance, drawing millions of Americans every year.

Spain: The Rising Star of 2026

Over the last few years, Spain has seen a dramatic rise in popularity among US tourists, and it looks set to continue its upward trajectory in 2026. In 2023, Spain welcomed over 94 million international visitors, making it one of the top European destinations for international travellers. The country’s appeal lies in its rich history, beautiful beaches, and vibrant cities.

For US tourists, Spain offers great value for money while still providing high-quality experiences. The Spanish islands, such as Mallorca and Tenerife, offer perfect beach vacations, while cities like Barcelona and Madrid are bustling with culture, art, and modern-day glamour. Spain’s affordability compared to other European countries also adds to its appeal, making it an attractive option for US visitors looking to get the most out of their travel budget. In 2026, Spain is expected to remain one of the most popular destinations, with thousands of American travellers flocking to its shores.

Portugal: A Hidden Gem with a Growing Popularity

Portugal, once an overlooked European gem, is now emerging as a strong contender in 2026. Although it has dropped from second to fourth place in USTOA’s rankings, Portugal remains highly attractive for American tourists. What makes Portugal unique is its ability to offer an authentic European experience at a fraction of the cost compared to other well-known European destinations like Italy and France.

In recent years, Portugal has invested heavily in its tourism infrastructure, with new flight routes from the US connecting travellers directly to cities like Lisbon, Porto, and Faro. With its rich history, incredible cuisine, and vibrant culture, Portugal is now a must-see destination for anyone looking to get off the beaten path. Portugal’s growing popularity can be attributed to its unique offering, combining traditional experiences with modern luxury. 2.11 million US visitors explored Portugal between January and October 2024, and those numbers are set to rise in 2026. For Americans looking for something new and exciting, Portugal delivers.

The United Kingdom: A Consistent Favourite Among US Tourists

The United Kingdom continues to draw US tourists, with London being a major hub for cultural tourism. In fact, official data shows that in 2024, 5.6 million Americans visited the UK—a strong showing that reflects the country’s continued appeal. Whether it’s visiting iconic landmarks like Big Ben, exploring the historic castles of Scotland, or experiencing the hustle and bustle of London’s West End, the UK offers diverse experiences for all types of travellers.

The UK has a long-standing relationship with US tourists, and its historical ties, famous landmarks, and friendly locals continue to attract millions of American visitors each year. In 2026, the UK will remain a strong player on the list of top European destinations for US tourists.

Greece: A New Favourite on the Horizon

Greece has been rising steadily in popularity among US travellers, with its mix of rich history, stunning landscapes, and pristine islands. In 2026, Greece is expected to remain a top destination for US tourists seeking both relaxation and adventure. The islands of Santorini, Mykonos, and Crete are particularly popular, offering idyllic beaches, ancient ruins, and charming towns.

US tourists flock to Greece for its combination of historical sites like the Acropolis and its world-renowned cuisine, including fresh seafood and traditional Greek dishes. With its affordable prices and increasing accessibility, Greece has become a hot spot for those looking to experience Europe at its finest. The US travel sector’s growing interest in Greece is reflected in the significant rise in tourism numbers, with 2026 set to be another record-breaking year.

The Netherlands: A Rising Star for US Travellers

The Netherlands is becoming an increasingly popular destination for US tourists, especially for those interested in vibrant culture, art, and history. Amsterdam, the country’s capital, is known for its picturesque canals, world-class museums, and relaxed atmosphere. In 2026, the Netherlands is expected to see higher numbers of US visitors, as more Americans discover the beauty and charm of this country.

The growing interest in Dutch culture, art, and architecture has made the Netherlands a top choice for US tourists. From visiting the Van Gogh Museum to enjoying the stunning tulip fields, the Netherlands offers unique experiences that aren’t found elsewhere in Europe. The affordability of travel to the Netherlands, combined with its cultural offerings, makes it a top contender for American travellers looking to explore new horizons in 2026.

Ireland: A Strong and Steady Favourite for US Tourists

Ireland continues to be one of the most visited countries in Europe for US travellers, with approximately 2 million American visitors each year. The country is known for its rolling green hills, medieval castles, and welcoming locals. Dublin, the country’s capital, is a popular stop for those seeking rich history and culture, while the Wild Atlantic Way offers stunning natural beauty and outdoor adventures.

Ireland’s appeal lies in its natural beauty, history, and warm hospitality, making it an ideal destination for US tourists looking for both relaxation and adventure. In 2026, Ireland is set to remain a top contender in the race for US tourist attention.

Eastern Europe: A Hidden Treasure for US Tourists

While Western Europe tends to dominate US travel itineraries, Eastern Europe is slowly gaining attention, with countries like Poland, Hungary, and Czech Republic emerging as hot spots for American visitors. Prague, Budapest, and Krakow have become increasingly popular for their affordable prices, beautiful architecture, and rich history.

In 2026, Eastern European destinations are expected to continue to attract US tourists who are looking for an authentic and affordable European experience. These countries offer historical landmarks, picturesque old towns, and a taste of local culture that’s distinct from the typical European experience.

Conclusion: Europe Continues to Lead as the Top Destination for US Tourists in 2026

As we look ahead to 2026, Europe remains a major draw for US tourists, with its wide array of destinations that cater to every type of traveller. From the classic appeal of Italy and France to the rising stars of Portugal and Greece, European countries offer something for everyone. Whether it’s indulging in gourmet cuisine, exploring historical landmarks, or soaking up the sun on the beach, Europe continues to be a continent full of adventures waiting to be discovered.

As airlines expand routes and tourism infrastructure improves, the numbers of US tourists visiting Europe will continue to rise. So, if you’re planning a European getaway in 2026, you’re in good company—Europe is the place to be for unforgettable experiences that will leave you with memories to last a lifetime.

Source: USTOA