Italy Joins Austria, Germany, France, and Slovenia to Lead the Way in Affordable and Picturesque European Christmas Markets, Perfect for Holiday Travel

Published on November 30, 2025

As the holiday season approaches, travelers are increasingly seeking destinations that offer not only stunning festive settings but also the charm of more intimate, affordable Christmas markets. Italy, alongside Austria, Germany, France, and Slovenia, has emerged as a key player in this trend, offering a series of picturesque and budget-friendly Christmas markets that provide a refreshing alternative to the crowded, tourist-heavy hubs. From the Roman gates and medieval towers of Acosta to the alpine beauty of Innsbruck, and the unique Italian holiday spirit in Naples, these markets offer everything from handmade crafts and local treats to the magic of seasonal entertainment, all at accessible prices. Whether you’re sipping mulled wine under the glow of festive lights or enjoying live choirs in scenic town squares, these markets combine rich tradition with a welcoming atmosphere, making them perfect for holiday travel this year.

Europe is renowned for its magical Christmas markets, where festive cheer, breathtaking surroundings, delicious seasonal treats, and handcrafted treasures converge to create a holiday experience like no other. While cities like Vienna, Strasbourg, and Nuremberg dominate the list of popular Christmas destinations, a recent study by easyJet’s Christmas Market Index highlights several lesser-known gems that promise a more intimate and equally enchanting festive experience.

This carefully curated list takes into account factors such as ease of access from UK airports, the winter atmosphere, the affordability of mulled wine and sausages, the likelihood of snowfall, and the presence of live entertainment. The result is a collection of Christmas markets where visitors can enjoy the holiday magic without the crowds or the hefty price tags typically associated with Europe’s more famous fairs.

1. Acosta, Italy / Marché Vert Noël

Nestled just an hour from Turin, Acosta’s Marché Vert Noël tops the list, offering a festive escape framed by Roman gates, medieval towers, and Alpine chalets. This charming market serves up mulled wine for under £3 a cup and delivers a tranquil yet spirited atmosphere, perfect for those looking for an authentic, affordable holiday experience. The market’s picturesque setting and charming stalls make it an ideal destination for those seeking a less commercialized but equally festive escape.

2. Innsbruck, Austria / Old Town

Innsbruck’s Old Town Christmas market secures second place, thanks to its awe-inspiring alpine backdrop and cinematic charm. Visitors can meander through a maze of stalls, adorned by baroque landmarks, while listening to the soothing melodies of carol singers and brass bands. The market offers a wealth of seasonal treats and crafts, ensuring that every corner radiates festive joy. Innsbruck’s blend of winter ambience and entertainment makes it one of Europe’s most captivating holiday destinations.

3. Lübeck, Germany / Hanseatic Markets

In third place is Lübeck, Germany, with its Hanseatic Markets located in the UNESCO-listed Old Town. Easily accessible from Hamburg, this market immerses visitors in traditional German Christmas fare, including marzipan punch, a local specialty. The market also boasts live performances by choirs and a distinctly historical vibe, thanks to Lübeck’s medieval architecture. A stroll through this festive wonderland transports visitors to a time when the holiday season was celebrated with deep-rooted tradition and joy.

4. Salzburg, Austria / Christkindlmarkt

Salzburg’s Christkindlmarkt offers an enchanting escape into a winter wonderland, featuring classical concerts and the sweet sounds of choirs filling the crisp mountain air. Set against the backdrop of Salzburg’s baroque architecture, this market is a must-visit for those seeking an elegant Christmas experience. The market’s stalls are filled with handmade crafts, delicious seasonal food, and mulled wine, making it the perfect place to experience the magic of Christmas in Austria.

5. Grenoble, France / Place Victor Hugo Market

For a more understated yet equally festive experience, Grenoble’s Place Victor Hugo Market in France offers a refreshingly untouristy atmosphere. Visitors can enjoy alpine events and festive stalls at prices that won’t break the bank. The market’s intimate ambiance allows visitors to experience the holiday spirit in a more authentic and relaxed setting, away from the throngs of tourists that often overwhelm Europe’s more famous Christmas markets.

6. Naples, Italy / Pietrarsa National Railway Museum

In Naples, Italy, the Pietrarsa National Railway Museum’s Christmas market offers a uniquely Italian holiday experience, blending music concerts, gospel choirs, and artisan nativity scenes. The market’s sparkling street stalls are filled with Italian specialties, offering visitors a chance to enjoy the season in a distinctly southern European way. The combination of festive cheer and historical charm makes this market a delightful stop for travelers looking for something a little different.

7. Ljubljana, Slovenia / Festive December

Ljubljana’s Christmas market, aptly named Festive December, is a hidden gem for those in search of a charming and affordable holiday experience. Local Kranjska sausages, mulled wine, and the sight of Lipizzaner horses pulling festive carriages create a cozy, authentic atmosphere. Ljubljana’s compact size and relaxed pace make it easy to explore the market and nearby attractions without the stress of larger, more crowded events. This Slovenian capital is quickly becoming a favorite for travelers seeking a blend of tradition and modern holiday spirit.

8. Toulouse, France / Capitole Christmas Market

Toulouse’s Capitole Christmas Market in southern France offers a lively atmosphere filled with music, children’s programs, and seasonal treats. The market’s location in the heart of Toulouse adds to its festive appeal, with the impressive Capitole de Toulouse building providing a stunning backdrop. Whether you’re sipping mulled wine or enjoying a sweet treat, this market offers a warm and welcoming environment for families and couples alike.

9. Verona, Italy / Piazza Bra

Verona, the city famous for its Shakespearean connections, boasts a charming Christmas market in the Piazza Bra. Here, visitors can enjoy exhibitions, festive stalls, and even a visit to Santa’s post office. The market blends traditional Italian style with rustic Alpine influences, offering a unique take on the holiday season. The Piazza Bra’s beautiful surroundings, including the Roman Arena, add to the market’s historic charm, making it a wonderful stop for those exploring northern Italy during the festive season.

10. Basel, Switzerland / Barfüsserplatz

Basel’s Barfüsserplatz Christmas market is the perfect destination for those wanting a taste of Swiss holiday traditions. Set in the heart of Basel’s Old Town, the market offers a festive array of Swiss treats, from cheeses to chocolates, and the sounds of choirs echoing through the cobblestone streets. The market’s cozy atmosphere, combined with the festive lights and Swiss craftsmanship, makes it a must-visit for those looking for a true holiday spirit in a timeless European city.

These hidden gems and lesser-known markets across Europe offer travelers the chance to experience the magic of the holiday season in a more intimate and affordable way. Whether you’re looking for traditional Christmas cheer or a more modern twist on festive celebrations, Europe’s charming Christmas markets provide something for every holiday seeker.

In conclusion, Italy’s addition to the ranks of Austria, Germany, France, and Slovenia marks an exciting evolution in Europe’s Christmas market scene. These destinations are redefining the holiday experience by offering visitors the chance to enjoy traditional Christmas cheer without the overwhelming crowds or high costs typically associated with larger markets. From the Alpine charm of Innsbruck to the cozy streets of Naples and the timeless elegance of Salzburg, these lesser-known markets provide an authentic and memorable escape for travelers looking for both beauty and affordability. As Europe’s festive offerings continue to evolve, these markets prove that the magic of the season can be found in every corner, making them a perfect choice for anyone seeking a truly enchanting holiday experience.